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Market Sensing Framework:

Events under observations:

• Unhygienic food conditions

Probability of occurrence = 4

Impact of event on product = Good

Utopia: 1: disaster 

2: very dangerous

: !ad

"atch out: 4: neutral

#: Good

$: very good

Utopia: %: ideal

Utopia: Filled Of dreams:

Watch out: *

Danger: Future Risks:

  % $ # 4 2 1

    p    a    c     t

     1     2

     3     4     5     6     7

Probability of

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Company Portfolio Comparison:

Produc

t

Active

Ingredients

Variants Attributes Positioning

Gutcare Bidobacteriu

m

Clotridium

Butyricum

!ac"et

5##m$ price

42 perac"et

Capule

42#m$ price

25 per

capule

Clotridium Butyricum

can %ill and in"ibit

e&eral %ind ofpat"o$enic bacteria

uc" a "i$ella

dyentery' c"olera

&ibrio' () coli

*nti +

diarr"eal

product

(cotec ,actobacillu

acidop"ilu

,*-5

Bidobacterium BB-12

,actobacillu

bul$aricu ,B.-

27

!treptococcu

t"ermop"ilu

!/.-31

Capule

10#m$1

billion C

Price 4# per

capule

!ac"et 2$m

0 billion

C

Price 5# per

ac"et

 /reatment Pre&ention

of C"ronic and acute

iarr"ea of non-pecic

ori$in' *ntibiotic and

 /ra&eler8 aociateddiarr"ea' alo Co-

Precribe 9it"

antibiotic to minimi:e

t"e ecolo$ic dama$e of 

intetinal ;ora' can alo

precribed 9it" O)<)!

'C"emot"erapeutic

a$ent' *nti&iral'

*ntifun$al'

*ntiproto:oal'

*ntidiarr"eal Product)Ot"er indication

include In;ammatory

bo9el dieae'

lcerati&e coliti'

C"ro"n dieae'

Irritable bo9el

yndrome and ot"er

pot-operati&e tate)

(CO/(C i de&eloped

accordin$ to =>O

$uideline' nder,icened from C><-

>*?!(? Italy)(

*nti +

diarr"eal and

maintain t"e

intetinal

ecolo$icalbalance

Imutec Bidobacteriu

m BB-12

,actobacillu

!ac"et 1$m

12 Billion

C

Price 6# per

<ecurrent </I'

Immunity

(n"ancement' Co-

Precribed 9it"

<epiratory

tract

infection

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r"amnou'

,GG

ac"et antibiotic to minimi:e

t"e ecolo$ic dama$e of 

intetinal ;ora);ora ,actobacillu

r"amnou

,actobacillu

reuteri

Capule 1

Billion C

 /reatment of ro$enital

Infection and Bacterial

@a$initi B@

rinary tract

infection

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Competitors

&otal 'ar(et )i*e of anti+diarrheal probiotic pharmaceuticals: !"#!"#!$! %&R'

() nflor

 'ar(et leader 

Compan+: ,ilton Pharma ltd

Market share: 4-./40

,rowth rate: +#.#/0

-ariants: 

Enflor Poder )achet 2#- mg 1- sachet per pac( price=43per sachet

Enflor apsule 2#- mg 1- capsule per pac( price=4%2per pac( 

%ro.iotic acti/e ingredients: )accharomyces boulardii

0ttri.utes: Enflor as the first probiotic ever launched in Pa(istan and one sachet of Enflor 

contains appro5imately # billion alive cells. Used in &reatment of infectious and non+specific

diarrhea. E6789 can also be used in con;unction ith oral re+hydration for the treatment of 

acute diarrhea &reatment and prevention of digestive complication of antibiotic therapy:diarrhea colitis and candidiasis treatment and prevention of nasogastric+tube alimentation

diarrhea.

!) ,utcare

Compan+: )earle Pa(istan ltd

Market share: 1-./#0

,rowth rate: 2%.-30

-ariants:

Gutcare Poder )achet #-- mg 1- sachet per pac( price=42 per sachet

Gutcare apsule 42- mg 12 capsule per pac( price=-- per pac(

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Probiotic active ingredient:

!ifidobacterium and lostridium !utyricum

0ttri.utes:

<cute diarrhea resulting from acute and non+specific infection intestinal flora in balance caused

 by antibiotics and chronic liver disease and the related acute and chronic diarrhea and dyspepsia.

) nterogermina

Compan+: )onafi <ventis Pa(istan ltd

Market share: 1-./40

,rowth rate: #1.#30

-ariants:

Enterogermina suspension #ml per unit 2- units per pac( price=4- per suspension

%ro.iotic acti/e ingredients:

)pores of multi antibiotic+resistant !acillus clausii

0ttri.utes:

Enterogermina is used to cure and prevent intestinal bacterial flora disorders. Enterogermina

restores the intestinal flora balance upset during treatment ith antibiotics or chemotherapeutic

 products helping to correct conseuent dysvitaminosis conditions >that is anomalous vitamin

 production and assimilation?. Enterogermina 2 thousand million@ # ml oral suspension can also

 be used in breast+feeding infants to cure acute and chronic gastrointestinal disorders caused by

into5ication or bacterial flora disorders ith anomalous production and assimilation of vitamins.

1) 2iflor

Compan+: 'atri5 Pharma ltd

Market share: 3.-0

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,rowth rate: +2%.1%0

-ariants:

!iflor Poder )achet 2#- mg 1- sachet per pac( price=4- per sachet

%ro.iotic acti/e ingredient:

)accharomyces boulardii

0ttri.utes:

Used in Aiarrhea and atery stool

3) 0ctiflor

Compan+: Pharmevo

Market share: $./20

,rowth rate: 12.%10

-ariants:

<ctiflor Poder )achet 2#- mg 1- sachet per pac( price=2# per sachet

%ro.iotic acti/e ingredient:

)accharomyces boulardii

0ttri.utes: Used for treatment of infectious and non+specific diarrhea treatment and prevention

of digestive complications of antibiotic therapy B treatment and prevention of nasogastic tube

alimentation diarrhea.

4) 0m+.act:

Compan+: II Pharma ltd

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Market share: #.240

,rowth rate: #.#40

-ariants:

<mybact Poder )achet 2#- mg 1- sachet per pac( price=43 per sachet

Aesigned for combating diarrhea in pediatric population

0cti/e 5ngredient:

!ifidobacterium !!+12 >/-0?

8actobacillus paracasei 8 casei 41 >#0?

)treptococcus &hermophilus

0ttri.ute: <mybact contains minimum of $ billon viable bacterial cells per gram at time of 

release. 7or the treatment and prevention of acute and chronic infectious diarrhea of non+specific

origins to loer the freuency of colic in infants to loer the freuency of antibiotic use &o

enhance immune response after vaccination.

5ndirect Competitors

() %ro.iotic containing Supplement:

2rand 6ame: C7orever <ctive ProbioticD

Compan+: 7orever distributors Pa(istan

0ttri.utes:  Promotes healthy digestive system Enhance nutrient absorption and immune

function uniue combination of $ beneficial strains of microbes 6o refrigeration needed.

2rand 6ame: C!ioinventia ProbioticD

Compan+: !ioinventia Pa(istan

0ttri.utes: )upports the immune system and could be important to the elderly or other people

ith compromised immune function.

2rand 6ame: Culturelle for (ids Probiotic )achetD

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Compan+: culturelle

0ttri.utes: ontains 1--0 naturally sourced 8actobacillus hamnosus >8GG?# ,elps support

(ids natural defense systems# ,elps reduce occasional digestive upset# Poder form + Easy to

ta(e >especially for little ones?# 7lavorless so you can add to any cool liuid or food# Aairy andgluten free.

!) %ro.iotic Containing milk:

2rand 6ame: 6estle !aby >infant mil(?

Compan+: 6estle Pa(istan

0cti/e pro.iotic included: 8actobacillus Protectus

0ttri.utes: "hich boosts a childs body defenses and helps (eep their tummy healthy.

-ariants:

 6ido 1F >for age 1+ years?

 6ido F >for age +# years?

+ <nti+Aiarrheal Products: