A New Marketing Framework

31
cirrusabs.com twitter.com/cirrusabs facebook.com/cirrusabs youtube.com/user/cirrusabs linkedin.com/companies/cirrus-abs A New Framework for Marketing // Kevin Mullett TQM Round Table Palooza!

description

Utilizing social media for all its purposes. A social media presentation for the Round Table Palooza at TQM.

Transcript of A New Marketing Framework

Page 1: A New Marketing Framework

cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs

A New Framework for Marketing Kevin Mullett

TQM Round Table Palooza

kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo

director of product development

A New Framework for Marketing Kevin Mullett

TQM Round Table Palooza

connections matter letrsquos connect

the ldquosocial threerdquo

bull social mediaitrsquos good old fashion media

bull social networkingbusiness and personal networking just online

bull social marketingmarketing with online tools

social media = tools

social networking = visibility

social marketing = application

itrsquos all visibility and you want it

photo by David Evers httpflickrp5XwMZC

bull you have to be where your ideal demographic can see you

bull in front of competitors if necessary

bull obey the rules or have your sign removed

bull tell a better story

winning requires knowledge amp Strategy

bull what are the rules

bull how can i optimize within the rules

bull which races can i win while staying within my budget

bull am i dedicated to the winning strategy (no trying it out)

bull how much is winning worth

marketing resources are tight

where should businesses spend their marketing

resources (timebudget)A traditional advertising (off-line radio tv print listings)

B social media (advertising facebook sponsored tweets etc)

C social media (organic)

D paid search

E all of the above

who wins the intent to action war

bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO

are you for or against it

wait

are you for social

media or against it

does social media work

bull opportunitybull visibilitybull trafficbull top of mindbull likeabilitybull expertise

bing + facebook = social SERPs

did you know how will it change social participation

how will it change who we select on a SERP page

whorsquos in control of your visibility

what will they find

100rsquos more

separating you amp your business

profiles for you amp your businessgooglecomprofiles

buthellipmy privacy

bull formerly found on street corners

bull who did we do business with 30 years ago

online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull positive or negative

bull alerts are crucial

how do we make it work

irsquom listening

how far do we need to go and

how do we make this work

easy social media brand check

grab your brand

bull mass id check with namechkcom

go where the bots are

article awareness distributing RSS

bull social visibility mybloglogcom

optimize social activity

optimize your efforts

bull schedule activity during peak times

bull use tools to consolidate accounts

measuring the right things

is this the right kind of measurement

social analytics amp measurement

am i popular and important yet

what really happened clues trends

measuring brand visibility engagement reachhellip

know what winning looks like

more visible in search

facebook metrics for other purposes

very targeted demographic data

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

is this working do it again

upcoming events

February 22nd

Managing Social Media Delivery amp Interactions

facebookcomsmbftw

smbfw

March 10th

Creating a Winning Web-Oriented Strategy

cirrusabscom

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

18778174442

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • Slide Number 3
  • the ldquosocial threerdquo
  • social media = tools
  • social networking = visibility
  • social marketing = application
  • itrsquos all visibility and you want it
  • winning requires knowledge amp Strategy
  • marketing resources are tight
  • who wins the intent to action war
  • are you for or against it
  • does social media work
  • bing + facebook = social SERPs
  • whorsquos in control of your visibility
  • separating you amp your business
  • buthellipmy privacy
  • online reputation management
  • how do we make it work
  • easy social media brand check
  • go where the bots are
  • optimize social activity
  • measuring the right things
  • social analytics amp measurement
  • what really happened clues trends
  • know what winning looks like
  • facebook metrics for other purposes
  • is this working do it again
  • upcoming events
  • Well Help You Master Internet Marketing
  • Slide Number 33
Page 2: A New Marketing Framework

kevinmullettcomtwittercomkmullettfacebookcomkevinmullettlinkedincominkevinmullettjust google ldquokevin mullettrdquo

director of product development

A New Framework for Marketing Kevin Mullett

TQM Round Table Palooza

connections matter letrsquos connect

the ldquosocial threerdquo

bull social mediaitrsquos good old fashion media

bull social networkingbusiness and personal networking just online

bull social marketingmarketing with online tools

social media = tools

social networking = visibility

social marketing = application

itrsquos all visibility and you want it

photo by David Evers httpflickrp5XwMZC

bull you have to be where your ideal demographic can see you

bull in front of competitors if necessary

bull obey the rules or have your sign removed

bull tell a better story

winning requires knowledge amp Strategy

bull what are the rules

bull how can i optimize within the rules

bull which races can i win while staying within my budget

bull am i dedicated to the winning strategy (no trying it out)

bull how much is winning worth

marketing resources are tight

where should businesses spend their marketing

resources (timebudget)A traditional advertising (off-line radio tv print listings)

B social media (advertising facebook sponsored tweets etc)

C social media (organic)

D paid search

E all of the above

who wins the intent to action war

bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO

are you for or against it

wait

are you for social

media or against it

does social media work

bull opportunitybull visibilitybull trafficbull top of mindbull likeabilitybull expertise

bing + facebook = social SERPs

did you know how will it change social participation

how will it change who we select on a SERP page

whorsquos in control of your visibility

what will they find

100rsquos more

separating you amp your business

profiles for you amp your businessgooglecomprofiles

buthellipmy privacy

bull formerly found on street corners

bull who did we do business with 30 years ago

online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull positive or negative

bull alerts are crucial

how do we make it work

irsquom listening

how far do we need to go and

how do we make this work

easy social media brand check

grab your brand

bull mass id check with namechkcom

go where the bots are

article awareness distributing RSS

bull social visibility mybloglogcom

optimize social activity

optimize your efforts

bull schedule activity during peak times

bull use tools to consolidate accounts

measuring the right things

is this the right kind of measurement

social analytics amp measurement

am i popular and important yet

what really happened clues trends

measuring brand visibility engagement reachhellip

know what winning looks like

more visible in search

facebook metrics for other purposes

very targeted demographic data

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

is this working do it again

upcoming events

February 22nd

Managing Social Media Delivery amp Interactions

facebookcomsmbftw

smbfw

March 10th

Creating a Winning Web-Oriented Strategy

cirrusabscom

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

18778174442

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • Slide Number 3
  • the ldquosocial threerdquo
  • social media = tools
  • social networking = visibility
  • social marketing = application
  • itrsquos all visibility and you want it
  • winning requires knowledge amp Strategy
  • marketing resources are tight
  • who wins the intent to action war
  • are you for or against it
  • does social media work
  • bing + facebook = social SERPs
  • whorsquos in control of your visibility
  • separating you amp your business
  • buthellipmy privacy
  • online reputation management
  • how do we make it work
  • easy social media brand check
  • go where the bots are
  • optimize social activity
  • measuring the right things
  • social analytics amp measurement
  • what really happened clues trends
  • know what winning looks like
  • facebook metrics for other purposes
  • is this working do it again
  • upcoming events
  • Well Help You Master Internet Marketing
  • Slide Number 33
Page 3: A New Marketing Framework

connections matter letrsquos connect

the ldquosocial threerdquo

bull social mediaitrsquos good old fashion media

bull social networkingbusiness and personal networking just online

bull social marketingmarketing with online tools

social media = tools

social networking = visibility

social marketing = application

itrsquos all visibility and you want it

photo by David Evers httpflickrp5XwMZC

bull you have to be where your ideal demographic can see you

bull in front of competitors if necessary

bull obey the rules or have your sign removed

bull tell a better story

winning requires knowledge amp Strategy

bull what are the rules

bull how can i optimize within the rules

bull which races can i win while staying within my budget

bull am i dedicated to the winning strategy (no trying it out)

bull how much is winning worth

marketing resources are tight

where should businesses spend their marketing

resources (timebudget)A traditional advertising (off-line radio tv print listings)

B social media (advertising facebook sponsored tweets etc)

C social media (organic)

D paid search

E all of the above

who wins the intent to action war

bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO

are you for or against it

wait

are you for social

media or against it

does social media work

bull opportunitybull visibilitybull trafficbull top of mindbull likeabilitybull expertise

bing + facebook = social SERPs

did you know how will it change social participation

how will it change who we select on a SERP page

whorsquos in control of your visibility

what will they find

100rsquos more

separating you amp your business

profiles for you amp your businessgooglecomprofiles

buthellipmy privacy

bull formerly found on street corners

bull who did we do business with 30 years ago

online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull positive or negative

bull alerts are crucial

how do we make it work

irsquom listening

how far do we need to go and

how do we make this work

easy social media brand check

grab your brand

bull mass id check with namechkcom

go where the bots are

article awareness distributing RSS

bull social visibility mybloglogcom

optimize social activity

optimize your efforts

bull schedule activity during peak times

bull use tools to consolidate accounts

measuring the right things

is this the right kind of measurement

social analytics amp measurement

am i popular and important yet

what really happened clues trends

measuring brand visibility engagement reachhellip

know what winning looks like

more visible in search

facebook metrics for other purposes

very targeted demographic data

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

is this working do it again

upcoming events

February 22nd

Managing Social Media Delivery amp Interactions

facebookcomsmbftw

smbfw

March 10th

Creating a Winning Web-Oriented Strategy

cirrusabscom

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

18778174442

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • Slide Number 3
  • the ldquosocial threerdquo
  • social media = tools
  • social networking = visibility
  • social marketing = application
  • itrsquos all visibility and you want it
  • winning requires knowledge amp Strategy
  • marketing resources are tight
  • who wins the intent to action war
  • are you for or against it
  • does social media work
  • bing + facebook = social SERPs
  • whorsquos in control of your visibility
  • separating you amp your business
  • buthellipmy privacy
  • online reputation management
  • how do we make it work
  • easy social media brand check
  • go where the bots are
  • optimize social activity
  • measuring the right things
  • social analytics amp measurement
  • what really happened clues trends
  • know what winning looks like
  • facebook metrics for other purposes
  • is this working do it again
  • upcoming events
  • Well Help You Master Internet Marketing
  • Slide Number 33
Page 4: A New Marketing Framework

the ldquosocial threerdquo

bull social mediaitrsquos good old fashion media

bull social networkingbusiness and personal networking just online

bull social marketingmarketing with online tools

social media = tools

social networking = visibility

social marketing = application

itrsquos all visibility and you want it

photo by David Evers httpflickrp5XwMZC

bull you have to be where your ideal demographic can see you

bull in front of competitors if necessary

bull obey the rules or have your sign removed

bull tell a better story

winning requires knowledge amp Strategy

bull what are the rules

bull how can i optimize within the rules

bull which races can i win while staying within my budget

bull am i dedicated to the winning strategy (no trying it out)

bull how much is winning worth

marketing resources are tight

where should businesses spend their marketing

resources (timebudget)A traditional advertising (off-line radio tv print listings)

B social media (advertising facebook sponsored tweets etc)

C social media (organic)

D paid search

E all of the above

who wins the intent to action war

bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO

are you for or against it

wait

are you for social

media or against it

does social media work

bull opportunitybull visibilitybull trafficbull top of mindbull likeabilitybull expertise

bing + facebook = social SERPs

did you know how will it change social participation

how will it change who we select on a SERP page

whorsquos in control of your visibility

what will they find

100rsquos more

separating you amp your business

profiles for you amp your businessgooglecomprofiles

buthellipmy privacy

bull formerly found on street corners

bull who did we do business with 30 years ago

online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull positive or negative

bull alerts are crucial

how do we make it work

irsquom listening

how far do we need to go and

how do we make this work

easy social media brand check

grab your brand

bull mass id check with namechkcom

go where the bots are

article awareness distributing RSS

bull social visibility mybloglogcom

optimize social activity

optimize your efforts

bull schedule activity during peak times

bull use tools to consolidate accounts

measuring the right things

is this the right kind of measurement

social analytics amp measurement

am i popular and important yet

what really happened clues trends

measuring brand visibility engagement reachhellip

know what winning looks like

more visible in search

facebook metrics for other purposes

very targeted demographic data

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

is this working do it again

upcoming events

February 22nd

Managing Social Media Delivery amp Interactions

facebookcomsmbftw

smbfw

March 10th

Creating a Winning Web-Oriented Strategy

cirrusabscom

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

18778174442

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • Slide Number 3
  • the ldquosocial threerdquo
  • social media = tools
  • social networking = visibility
  • social marketing = application
  • itrsquos all visibility and you want it
  • winning requires knowledge amp Strategy
  • marketing resources are tight
  • who wins the intent to action war
  • are you for or against it
  • does social media work
  • bing + facebook = social SERPs
  • whorsquos in control of your visibility
  • separating you amp your business
  • buthellipmy privacy
  • online reputation management
  • how do we make it work
  • easy social media brand check
  • go where the bots are
  • optimize social activity
  • measuring the right things
  • social analytics amp measurement
  • what really happened clues trends
  • know what winning looks like
  • facebook metrics for other purposes
  • is this working do it again
  • upcoming events
  • Well Help You Master Internet Marketing
  • Slide Number 33
Page 5: A New Marketing Framework

social media = tools

social networking = visibility

social marketing = application

itrsquos all visibility and you want it

photo by David Evers httpflickrp5XwMZC

bull you have to be where your ideal demographic can see you

bull in front of competitors if necessary

bull obey the rules or have your sign removed

bull tell a better story

winning requires knowledge amp Strategy

bull what are the rules

bull how can i optimize within the rules

bull which races can i win while staying within my budget

bull am i dedicated to the winning strategy (no trying it out)

bull how much is winning worth

marketing resources are tight

where should businesses spend their marketing

resources (timebudget)A traditional advertising (off-line radio tv print listings)

B social media (advertising facebook sponsored tweets etc)

C social media (organic)

D paid search

E all of the above

who wins the intent to action war

bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO

are you for or against it

wait

are you for social

media or against it

does social media work

bull opportunitybull visibilitybull trafficbull top of mindbull likeabilitybull expertise

bing + facebook = social SERPs

did you know how will it change social participation

how will it change who we select on a SERP page

whorsquos in control of your visibility

what will they find

100rsquos more

separating you amp your business

profiles for you amp your businessgooglecomprofiles

buthellipmy privacy

bull formerly found on street corners

bull who did we do business with 30 years ago

online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull positive or negative

bull alerts are crucial

how do we make it work

irsquom listening

how far do we need to go and

how do we make this work

easy social media brand check

grab your brand

bull mass id check with namechkcom

go where the bots are

article awareness distributing RSS

bull social visibility mybloglogcom

optimize social activity

optimize your efforts

bull schedule activity during peak times

bull use tools to consolidate accounts

measuring the right things

is this the right kind of measurement

social analytics amp measurement

am i popular and important yet

what really happened clues trends

measuring brand visibility engagement reachhellip

know what winning looks like

more visible in search

facebook metrics for other purposes

very targeted demographic data

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

is this working do it again

upcoming events

February 22nd

Managing Social Media Delivery amp Interactions

facebookcomsmbftw

smbfw

March 10th

Creating a Winning Web-Oriented Strategy

cirrusabscom

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

18778174442

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • Slide Number 3
  • the ldquosocial threerdquo
  • social media = tools
  • social networking = visibility
  • social marketing = application
  • itrsquos all visibility and you want it
  • winning requires knowledge amp Strategy
  • marketing resources are tight
  • who wins the intent to action war
  • are you for or against it
  • does social media work
  • bing + facebook = social SERPs
  • whorsquos in control of your visibility
  • separating you amp your business
  • buthellipmy privacy
  • online reputation management
  • how do we make it work
  • easy social media brand check
  • go where the bots are
  • optimize social activity
  • measuring the right things
  • social analytics amp measurement
  • what really happened clues trends
  • know what winning looks like
  • facebook metrics for other purposes
  • is this working do it again
  • upcoming events
  • Well Help You Master Internet Marketing
  • Slide Number 33
Page 6: A New Marketing Framework

social networking = visibility

social marketing = application

itrsquos all visibility and you want it

photo by David Evers httpflickrp5XwMZC

bull you have to be where your ideal demographic can see you

bull in front of competitors if necessary

bull obey the rules or have your sign removed

bull tell a better story

winning requires knowledge amp Strategy

bull what are the rules

bull how can i optimize within the rules

bull which races can i win while staying within my budget

bull am i dedicated to the winning strategy (no trying it out)

bull how much is winning worth

marketing resources are tight

where should businesses spend their marketing

resources (timebudget)A traditional advertising (off-line radio tv print listings)

B social media (advertising facebook sponsored tweets etc)

C social media (organic)

D paid search

E all of the above

who wins the intent to action war

bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO

are you for or against it

wait

are you for social

media or against it

does social media work

bull opportunitybull visibilitybull trafficbull top of mindbull likeabilitybull expertise

bing + facebook = social SERPs

did you know how will it change social participation

how will it change who we select on a SERP page

whorsquos in control of your visibility

what will they find

100rsquos more

separating you amp your business

profiles for you amp your businessgooglecomprofiles

buthellipmy privacy

bull formerly found on street corners

bull who did we do business with 30 years ago

online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull positive or negative

bull alerts are crucial

how do we make it work

irsquom listening

how far do we need to go and

how do we make this work

easy social media brand check

grab your brand

bull mass id check with namechkcom

go where the bots are

article awareness distributing RSS

bull social visibility mybloglogcom

optimize social activity

optimize your efforts

bull schedule activity during peak times

bull use tools to consolidate accounts

measuring the right things

is this the right kind of measurement

social analytics amp measurement

am i popular and important yet

what really happened clues trends

measuring brand visibility engagement reachhellip

know what winning looks like

more visible in search

facebook metrics for other purposes

very targeted demographic data

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

is this working do it again

upcoming events

February 22nd

Managing Social Media Delivery amp Interactions

facebookcomsmbftw

smbfw

March 10th

Creating a Winning Web-Oriented Strategy

cirrusabscom

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

18778174442

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • Slide Number 3
  • the ldquosocial threerdquo
  • social media = tools
  • social networking = visibility
  • social marketing = application
  • itrsquos all visibility and you want it
  • winning requires knowledge amp Strategy
  • marketing resources are tight
  • who wins the intent to action war
  • are you for or against it
  • does social media work
  • bing + facebook = social SERPs
  • whorsquos in control of your visibility
  • separating you amp your business
  • buthellipmy privacy
  • online reputation management
  • how do we make it work
  • easy social media brand check
  • go where the bots are
  • optimize social activity
  • measuring the right things
  • social analytics amp measurement
  • what really happened clues trends
  • know what winning looks like
  • facebook metrics for other purposes
  • is this working do it again
  • upcoming events
  • Well Help You Master Internet Marketing
  • Slide Number 33
Page 7: A New Marketing Framework

social marketing = application

itrsquos all visibility and you want it

photo by David Evers httpflickrp5XwMZC

bull you have to be where your ideal demographic can see you

bull in front of competitors if necessary

bull obey the rules or have your sign removed

bull tell a better story

winning requires knowledge amp Strategy

bull what are the rules

bull how can i optimize within the rules

bull which races can i win while staying within my budget

bull am i dedicated to the winning strategy (no trying it out)

bull how much is winning worth

marketing resources are tight

where should businesses spend their marketing

resources (timebudget)A traditional advertising (off-line radio tv print listings)

B social media (advertising facebook sponsored tweets etc)

C social media (organic)

D paid search

E all of the above

who wins the intent to action war

bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO

are you for or against it

wait

are you for social

media or against it

does social media work

bull opportunitybull visibilitybull trafficbull top of mindbull likeabilitybull expertise

bing + facebook = social SERPs

did you know how will it change social participation

how will it change who we select on a SERP page

whorsquos in control of your visibility

what will they find

100rsquos more

separating you amp your business

profiles for you amp your businessgooglecomprofiles

buthellipmy privacy

bull formerly found on street corners

bull who did we do business with 30 years ago

online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull positive or negative

bull alerts are crucial

how do we make it work

irsquom listening

how far do we need to go and

how do we make this work

easy social media brand check

grab your brand

bull mass id check with namechkcom

go where the bots are

article awareness distributing RSS

bull social visibility mybloglogcom

optimize social activity

optimize your efforts

bull schedule activity during peak times

bull use tools to consolidate accounts

measuring the right things

is this the right kind of measurement

social analytics amp measurement

am i popular and important yet

what really happened clues trends

measuring brand visibility engagement reachhellip

know what winning looks like

more visible in search

facebook metrics for other purposes

very targeted demographic data

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

is this working do it again

upcoming events

February 22nd

Managing Social Media Delivery amp Interactions

facebookcomsmbftw

smbfw

March 10th

Creating a Winning Web-Oriented Strategy

cirrusabscom

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

18778174442

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • Slide Number 3
  • the ldquosocial threerdquo
  • social media = tools
  • social networking = visibility
  • social marketing = application
  • itrsquos all visibility and you want it
  • winning requires knowledge amp Strategy
  • marketing resources are tight
  • who wins the intent to action war
  • are you for or against it
  • does social media work
  • bing + facebook = social SERPs
  • whorsquos in control of your visibility
  • separating you amp your business
  • buthellipmy privacy
  • online reputation management
  • how do we make it work
  • easy social media brand check
  • go where the bots are
  • optimize social activity
  • measuring the right things
  • social analytics amp measurement
  • what really happened clues trends
  • know what winning looks like
  • facebook metrics for other purposes
  • is this working do it again
  • upcoming events
  • Well Help You Master Internet Marketing
  • Slide Number 33
Page 8: A New Marketing Framework

itrsquos all visibility and you want it

photo by David Evers httpflickrp5XwMZC

bull you have to be where your ideal demographic can see you

bull in front of competitors if necessary

bull obey the rules or have your sign removed

bull tell a better story

winning requires knowledge amp Strategy

bull what are the rules

bull how can i optimize within the rules

bull which races can i win while staying within my budget

bull am i dedicated to the winning strategy (no trying it out)

bull how much is winning worth

marketing resources are tight

where should businesses spend their marketing

resources (timebudget)A traditional advertising (off-line radio tv print listings)

B social media (advertising facebook sponsored tweets etc)

C social media (organic)

D paid search

E all of the above

who wins the intent to action war

bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO

are you for or against it

wait

are you for social

media or against it

does social media work

bull opportunitybull visibilitybull trafficbull top of mindbull likeabilitybull expertise

bing + facebook = social SERPs

did you know how will it change social participation

how will it change who we select on a SERP page

whorsquos in control of your visibility

what will they find

100rsquos more

separating you amp your business

profiles for you amp your businessgooglecomprofiles

buthellipmy privacy

bull formerly found on street corners

bull who did we do business with 30 years ago

online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull positive or negative

bull alerts are crucial

how do we make it work

irsquom listening

how far do we need to go and

how do we make this work

easy social media brand check

grab your brand

bull mass id check with namechkcom

go where the bots are

article awareness distributing RSS

bull social visibility mybloglogcom

optimize social activity

optimize your efforts

bull schedule activity during peak times

bull use tools to consolidate accounts

measuring the right things

is this the right kind of measurement

social analytics amp measurement

am i popular and important yet

what really happened clues trends

measuring brand visibility engagement reachhellip

know what winning looks like

more visible in search

facebook metrics for other purposes

very targeted demographic data

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

is this working do it again

upcoming events

February 22nd

Managing Social Media Delivery amp Interactions

facebookcomsmbftw

smbfw

March 10th

Creating a Winning Web-Oriented Strategy

cirrusabscom

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

18778174442

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • Slide Number 3
  • the ldquosocial threerdquo
  • social media = tools
  • social networking = visibility
  • social marketing = application
  • itrsquos all visibility and you want it
  • winning requires knowledge amp Strategy
  • marketing resources are tight
  • who wins the intent to action war
  • are you for or against it
  • does social media work
  • bing + facebook = social SERPs
  • whorsquos in control of your visibility
  • separating you amp your business
  • buthellipmy privacy
  • online reputation management
  • how do we make it work
  • easy social media brand check
  • go where the bots are
  • optimize social activity
  • measuring the right things
  • social analytics amp measurement
  • what really happened clues trends
  • know what winning looks like
  • facebook metrics for other purposes
  • is this working do it again
  • upcoming events
  • Well Help You Master Internet Marketing
  • Slide Number 33
Page 9: A New Marketing Framework

winning requires knowledge amp Strategy

bull what are the rules

bull how can i optimize within the rules

bull which races can i win while staying within my budget

bull am i dedicated to the winning strategy (no trying it out)

bull how much is winning worth

marketing resources are tight

where should businesses spend their marketing

resources (timebudget)A traditional advertising (off-line radio tv print listings)

B social media (advertising facebook sponsored tweets etc)

C social media (organic)

D paid search

E all of the above

who wins the intent to action war

bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO

are you for or against it

wait

are you for social

media or against it

does social media work

bull opportunitybull visibilitybull trafficbull top of mindbull likeabilitybull expertise

bing + facebook = social SERPs

did you know how will it change social participation

how will it change who we select on a SERP page

whorsquos in control of your visibility

what will they find

100rsquos more

separating you amp your business

profiles for you amp your businessgooglecomprofiles

buthellipmy privacy

bull formerly found on street corners

bull who did we do business with 30 years ago

online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull positive or negative

bull alerts are crucial

how do we make it work

irsquom listening

how far do we need to go and

how do we make this work

easy social media brand check

grab your brand

bull mass id check with namechkcom

go where the bots are

article awareness distributing RSS

bull social visibility mybloglogcom

optimize social activity

optimize your efforts

bull schedule activity during peak times

bull use tools to consolidate accounts

measuring the right things

is this the right kind of measurement

social analytics amp measurement

am i popular and important yet

what really happened clues trends

measuring brand visibility engagement reachhellip

know what winning looks like

more visible in search

facebook metrics for other purposes

very targeted demographic data

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

is this working do it again

upcoming events

February 22nd

Managing Social Media Delivery amp Interactions

facebookcomsmbftw

smbfw

March 10th

Creating a Winning Web-Oriented Strategy

cirrusabscom

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

18778174442

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • Slide Number 3
  • the ldquosocial threerdquo
  • social media = tools
  • social networking = visibility
  • social marketing = application
  • itrsquos all visibility and you want it
  • winning requires knowledge amp Strategy
  • marketing resources are tight
  • who wins the intent to action war
  • are you for or against it
  • does social media work
  • bing + facebook = social SERPs
  • whorsquos in control of your visibility
  • separating you amp your business
  • buthellipmy privacy
  • online reputation management
  • how do we make it work
  • easy social media brand check
  • go where the bots are
  • optimize social activity
  • measuring the right things
  • social analytics amp measurement
  • what really happened clues trends
  • know what winning looks like
  • facebook metrics for other purposes
  • is this working do it again
  • upcoming events
  • Well Help You Master Internet Marketing
  • Slide Number 33
Page 10: A New Marketing Framework

marketing resources are tight

where should businesses spend their marketing

resources (timebudget)A traditional advertising (off-line radio tv print listings)

B social media (advertising facebook sponsored tweets etc)

C social media (organic)

D paid search

E all of the above

who wins the intent to action war

bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO

are you for or against it

wait

are you for social

media or against it

does social media work

bull opportunitybull visibilitybull trafficbull top of mindbull likeabilitybull expertise

bing + facebook = social SERPs

did you know how will it change social participation

how will it change who we select on a SERP page

whorsquos in control of your visibility

what will they find

100rsquos more

separating you amp your business

profiles for you amp your businessgooglecomprofiles

buthellipmy privacy

bull formerly found on street corners

bull who did we do business with 30 years ago

online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull positive or negative

bull alerts are crucial

how do we make it work

irsquom listening

how far do we need to go and

how do we make this work

easy social media brand check

grab your brand

bull mass id check with namechkcom

go where the bots are

article awareness distributing RSS

bull social visibility mybloglogcom

optimize social activity

optimize your efforts

bull schedule activity during peak times

bull use tools to consolidate accounts

measuring the right things

is this the right kind of measurement

social analytics amp measurement

am i popular and important yet

what really happened clues trends

measuring brand visibility engagement reachhellip

know what winning looks like

more visible in search

facebook metrics for other purposes

very targeted demographic data

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

is this working do it again

upcoming events

February 22nd

Managing Social Media Delivery amp Interactions

facebookcomsmbftw

smbfw

March 10th

Creating a Winning Web-Oriented Strategy

cirrusabscom

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

18778174442

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • Slide Number 3
  • the ldquosocial threerdquo
  • social media = tools
  • social networking = visibility
  • social marketing = application
  • itrsquos all visibility and you want it
  • winning requires knowledge amp Strategy
  • marketing resources are tight
  • who wins the intent to action war
  • are you for or against it
  • does social media work
  • bing + facebook = social SERPs
  • whorsquos in control of your visibility
  • separating you amp your business
  • buthellipmy privacy
  • online reputation management
  • how do we make it work
  • easy social media brand check
  • go where the bots are
  • optimize social activity
  • measuring the right things
  • social analytics amp measurement
  • what really happened clues trends
  • know what winning looks like
  • facebook metrics for other purposes
  • is this working do it again
  • upcoming events
  • Well Help You Master Internet Marketing
  • Slide Number 33
Page 11: A New Marketing Framework

who wins the intent to action war

bull socialbull dmbull tvbull radiobull tradeshowsbull newspaperbull yellow pagesbull search Marketingbull SEO

are you for or against it

wait

are you for social

media or against it

does social media work

bull opportunitybull visibilitybull trafficbull top of mindbull likeabilitybull expertise

bing + facebook = social SERPs

did you know how will it change social participation

how will it change who we select on a SERP page

whorsquos in control of your visibility

what will they find

100rsquos more

separating you amp your business

profiles for you amp your businessgooglecomprofiles

buthellipmy privacy

bull formerly found on street corners

bull who did we do business with 30 years ago

online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull positive or negative

bull alerts are crucial

how do we make it work

irsquom listening

how far do we need to go and

how do we make this work

easy social media brand check

grab your brand

bull mass id check with namechkcom

go where the bots are

article awareness distributing RSS

bull social visibility mybloglogcom

optimize social activity

optimize your efforts

bull schedule activity during peak times

bull use tools to consolidate accounts

measuring the right things

is this the right kind of measurement

social analytics amp measurement

am i popular and important yet

what really happened clues trends

measuring brand visibility engagement reachhellip

know what winning looks like

more visible in search

facebook metrics for other purposes

very targeted demographic data

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

is this working do it again

upcoming events

February 22nd

Managing Social Media Delivery amp Interactions

facebookcomsmbftw

smbfw

March 10th

Creating a Winning Web-Oriented Strategy

cirrusabscom

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

18778174442

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • Slide Number 3
  • the ldquosocial threerdquo
  • social media = tools
  • social networking = visibility
  • social marketing = application
  • itrsquos all visibility and you want it
  • winning requires knowledge amp Strategy
  • marketing resources are tight
  • who wins the intent to action war
  • are you for or against it
  • does social media work
  • bing + facebook = social SERPs
  • whorsquos in control of your visibility
  • separating you amp your business
  • buthellipmy privacy
  • online reputation management
  • how do we make it work
  • easy social media brand check
  • go where the bots are
  • optimize social activity
  • measuring the right things
  • social analytics amp measurement
  • what really happened clues trends
  • know what winning looks like
  • facebook metrics for other purposes
  • is this working do it again
  • upcoming events
  • Well Help You Master Internet Marketing
  • Slide Number 33
Page 12: A New Marketing Framework

are you for or against it

wait

are you for social

media or against it

does social media work

bull opportunitybull visibilitybull trafficbull top of mindbull likeabilitybull expertise

bing + facebook = social SERPs

did you know how will it change social participation

how will it change who we select on a SERP page

whorsquos in control of your visibility

what will they find

100rsquos more

separating you amp your business

profiles for you amp your businessgooglecomprofiles

buthellipmy privacy

bull formerly found on street corners

bull who did we do business with 30 years ago

online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull positive or negative

bull alerts are crucial

how do we make it work

irsquom listening

how far do we need to go and

how do we make this work

easy social media brand check

grab your brand

bull mass id check with namechkcom

go where the bots are

article awareness distributing RSS

bull social visibility mybloglogcom

optimize social activity

optimize your efforts

bull schedule activity during peak times

bull use tools to consolidate accounts

measuring the right things

is this the right kind of measurement

social analytics amp measurement

am i popular and important yet

what really happened clues trends

measuring brand visibility engagement reachhellip

know what winning looks like

more visible in search

facebook metrics for other purposes

very targeted demographic data

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

is this working do it again

upcoming events

February 22nd

Managing Social Media Delivery amp Interactions

facebookcomsmbftw

smbfw

March 10th

Creating a Winning Web-Oriented Strategy

cirrusabscom

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

18778174442

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • Slide Number 3
  • the ldquosocial threerdquo
  • social media = tools
  • social networking = visibility
  • social marketing = application
  • itrsquos all visibility and you want it
  • winning requires knowledge amp Strategy
  • marketing resources are tight
  • who wins the intent to action war
  • are you for or against it
  • does social media work
  • bing + facebook = social SERPs
  • whorsquos in control of your visibility
  • separating you amp your business
  • buthellipmy privacy
  • online reputation management
  • how do we make it work
  • easy social media brand check
  • go where the bots are
  • optimize social activity
  • measuring the right things
  • social analytics amp measurement
  • what really happened clues trends
  • know what winning looks like
  • facebook metrics for other purposes
  • is this working do it again
  • upcoming events
  • Well Help You Master Internet Marketing
  • Slide Number 33
Page 13: A New Marketing Framework

does social media work

bull opportunitybull visibilitybull trafficbull top of mindbull likeabilitybull expertise

bing + facebook = social SERPs

did you know how will it change social participation

how will it change who we select on a SERP page

whorsquos in control of your visibility

what will they find

100rsquos more

separating you amp your business

profiles for you amp your businessgooglecomprofiles

buthellipmy privacy

bull formerly found on street corners

bull who did we do business with 30 years ago

online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull positive or negative

bull alerts are crucial

how do we make it work

irsquom listening

how far do we need to go and

how do we make this work

easy social media brand check

grab your brand

bull mass id check with namechkcom

go where the bots are

article awareness distributing RSS

bull social visibility mybloglogcom

optimize social activity

optimize your efforts

bull schedule activity during peak times

bull use tools to consolidate accounts

measuring the right things

is this the right kind of measurement

social analytics amp measurement

am i popular and important yet

what really happened clues trends

measuring brand visibility engagement reachhellip

know what winning looks like

more visible in search

facebook metrics for other purposes

very targeted demographic data

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

is this working do it again

upcoming events

February 22nd

Managing Social Media Delivery amp Interactions

facebookcomsmbftw

smbfw

March 10th

Creating a Winning Web-Oriented Strategy

cirrusabscom

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

18778174442

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • Slide Number 3
  • the ldquosocial threerdquo
  • social media = tools
  • social networking = visibility
  • social marketing = application
  • itrsquos all visibility and you want it
  • winning requires knowledge amp Strategy
  • marketing resources are tight
  • who wins the intent to action war
  • are you for or against it
  • does social media work
  • bing + facebook = social SERPs
  • whorsquos in control of your visibility
  • separating you amp your business
  • buthellipmy privacy
  • online reputation management
  • how do we make it work
  • easy social media brand check
  • go where the bots are
  • optimize social activity
  • measuring the right things
  • social analytics amp measurement
  • what really happened clues trends
  • know what winning looks like
  • facebook metrics for other purposes
  • is this working do it again
  • upcoming events
  • Well Help You Master Internet Marketing
  • Slide Number 33
Page 14: A New Marketing Framework

bing + facebook = social SERPs

did you know how will it change social participation

how will it change who we select on a SERP page

whorsquos in control of your visibility

what will they find

100rsquos more

separating you amp your business

profiles for you amp your businessgooglecomprofiles

buthellipmy privacy

bull formerly found on street corners

bull who did we do business with 30 years ago

online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull positive or negative

bull alerts are crucial

how do we make it work

irsquom listening

how far do we need to go and

how do we make this work

easy social media brand check

grab your brand

bull mass id check with namechkcom

go where the bots are

article awareness distributing RSS

bull social visibility mybloglogcom

optimize social activity

optimize your efforts

bull schedule activity during peak times

bull use tools to consolidate accounts

measuring the right things

is this the right kind of measurement

social analytics amp measurement

am i popular and important yet

what really happened clues trends

measuring brand visibility engagement reachhellip

know what winning looks like

more visible in search

facebook metrics for other purposes

very targeted demographic data

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

is this working do it again

upcoming events

February 22nd

Managing Social Media Delivery amp Interactions

facebookcomsmbftw

smbfw

March 10th

Creating a Winning Web-Oriented Strategy

cirrusabscom

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

18778174442

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • Slide Number 3
  • the ldquosocial threerdquo
  • social media = tools
  • social networking = visibility
  • social marketing = application
  • itrsquos all visibility and you want it
  • winning requires knowledge amp Strategy
  • marketing resources are tight
  • who wins the intent to action war
  • are you for or against it
  • does social media work
  • bing + facebook = social SERPs
  • whorsquos in control of your visibility
  • separating you amp your business
  • buthellipmy privacy
  • online reputation management
  • how do we make it work
  • easy social media brand check
  • go where the bots are
  • optimize social activity
  • measuring the right things
  • social analytics amp measurement
  • what really happened clues trends
  • know what winning looks like
  • facebook metrics for other purposes
  • is this working do it again
  • upcoming events
  • Well Help You Master Internet Marketing
  • Slide Number 33
Page 15: A New Marketing Framework

whorsquos in control of your visibility

what will they find

100rsquos more

separating you amp your business

profiles for you amp your businessgooglecomprofiles

buthellipmy privacy

bull formerly found on street corners

bull who did we do business with 30 years ago

online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull positive or negative

bull alerts are crucial

how do we make it work

irsquom listening

how far do we need to go and

how do we make this work

easy social media brand check

grab your brand

bull mass id check with namechkcom

go where the bots are

article awareness distributing RSS

bull social visibility mybloglogcom

optimize social activity

optimize your efforts

bull schedule activity during peak times

bull use tools to consolidate accounts

measuring the right things

is this the right kind of measurement

social analytics amp measurement

am i popular and important yet

what really happened clues trends

measuring brand visibility engagement reachhellip

know what winning looks like

more visible in search

facebook metrics for other purposes

very targeted demographic data

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

is this working do it again

upcoming events

February 22nd

Managing Social Media Delivery amp Interactions

facebookcomsmbftw

smbfw

March 10th

Creating a Winning Web-Oriented Strategy

cirrusabscom

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

18778174442

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • Slide Number 3
  • the ldquosocial threerdquo
  • social media = tools
  • social networking = visibility
  • social marketing = application
  • itrsquos all visibility and you want it
  • winning requires knowledge amp Strategy
  • marketing resources are tight
  • who wins the intent to action war
  • are you for or against it
  • does social media work
  • bing + facebook = social SERPs
  • whorsquos in control of your visibility
  • separating you amp your business
  • buthellipmy privacy
  • online reputation management
  • how do we make it work
  • easy social media brand check
  • go where the bots are
  • optimize social activity
  • measuring the right things
  • social analytics amp measurement
  • what really happened clues trends
  • know what winning looks like
  • facebook metrics for other purposes
  • is this working do it again
  • upcoming events
  • Well Help You Master Internet Marketing
  • Slide Number 33
Page 16: A New Marketing Framework

separating you amp your business

profiles for you amp your businessgooglecomprofiles

buthellipmy privacy

bull formerly found on street corners

bull who did we do business with 30 years ago

online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull positive or negative

bull alerts are crucial

how do we make it work

irsquom listening

how far do we need to go and

how do we make this work

easy social media brand check

grab your brand

bull mass id check with namechkcom

go where the bots are

article awareness distributing RSS

bull social visibility mybloglogcom

optimize social activity

optimize your efforts

bull schedule activity during peak times

bull use tools to consolidate accounts

measuring the right things

is this the right kind of measurement

social analytics amp measurement

am i popular and important yet

what really happened clues trends

measuring brand visibility engagement reachhellip

know what winning looks like

more visible in search

facebook metrics for other purposes

very targeted demographic data

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

is this working do it again

upcoming events

February 22nd

Managing Social Media Delivery amp Interactions

facebookcomsmbftw

smbfw

March 10th

Creating a Winning Web-Oriented Strategy

cirrusabscom

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

18778174442

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • Slide Number 3
  • the ldquosocial threerdquo
  • social media = tools
  • social networking = visibility
  • social marketing = application
  • itrsquos all visibility and you want it
  • winning requires knowledge amp Strategy
  • marketing resources are tight
  • who wins the intent to action war
  • are you for or against it
  • does social media work
  • bing + facebook = social SERPs
  • whorsquos in control of your visibility
  • separating you amp your business
  • buthellipmy privacy
  • online reputation management
  • how do we make it work
  • easy social media brand check
  • go where the bots are
  • optimize social activity
  • measuring the right things
  • social analytics amp measurement
  • what really happened clues trends
  • know what winning looks like
  • facebook metrics for other purposes
  • is this working do it again
  • upcoming events
  • Well Help You Master Internet Marketing
  • Slide Number 33
Page 17: A New Marketing Framework

buthellipmy privacy

bull formerly found on street corners

bull who did we do business with 30 years ago

online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull positive or negative

bull alerts are crucial

how do we make it work

irsquom listening

how far do we need to go and

how do we make this work

easy social media brand check

grab your brand

bull mass id check with namechkcom

go where the bots are

article awareness distributing RSS

bull social visibility mybloglogcom

optimize social activity

optimize your efforts

bull schedule activity during peak times

bull use tools to consolidate accounts

measuring the right things

is this the right kind of measurement

social analytics amp measurement

am i popular and important yet

what really happened clues trends

measuring brand visibility engagement reachhellip

know what winning looks like

more visible in search

facebook metrics for other purposes

very targeted demographic data

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

is this working do it again

upcoming events

February 22nd

Managing Social Media Delivery amp Interactions

facebookcomsmbftw

smbfw

March 10th

Creating a Winning Web-Oriented Strategy

cirrusabscom

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

18778174442

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • Slide Number 3
  • the ldquosocial threerdquo
  • social media = tools
  • social networking = visibility
  • social marketing = application
  • itrsquos all visibility and you want it
  • winning requires knowledge amp Strategy
  • marketing resources are tight
  • who wins the intent to action war
  • are you for or against it
  • does social media work
  • bing + facebook = social SERPs
  • whorsquos in control of your visibility
  • separating you amp your business
  • buthellipmy privacy
  • online reputation management
  • how do we make it work
  • easy social media brand check
  • go where the bots are
  • optimize social activity
  • measuring the right things
  • social analytics amp measurement
  • what really happened clues trends
  • know what winning looks like
  • facebook metrics for other purposes
  • is this working do it again
  • upcoming events
  • Well Help You Master Internet Marketing
  • Slide Number 33
Page 18: A New Marketing Framework

online reputation management

own your brandbull clog the SERPs

bull push competition off

bull proactive not reactive

bull positive or negative

bull alerts are crucial

how do we make it work

irsquom listening

how far do we need to go and

how do we make this work

easy social media brand check

grab your brand

bull mass id check with namechkcom

go where the bots are

article awareness distributing RSS

bull social visibility mybloglogcom

optimize social activity

optimize your efforts

bull schedule activity during peak times

bull use tools to consolidate accounts

measuring the right things

is this the right kind of measurement

social analytics amp measurement

am i popular and important yet

what really happened clues trends

measuring brand visibility engagement reachhellip

know what winning looks like

more visible in search

facebook metrics for other purposes

very targeted demographic data

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

is this working do it again

upcoming events

February 22nd

Managing Social Media Delivery amp Interactions

facebookcomsmbftw

smbfw

March 10th

Creating a Winning Web-Oriented Strategy

cirrusabscom

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

18778174442

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • Slide Number 3
  • the ldquosocial threerdquo
  • social media = tools
  • social networking = visibility
  • social marketing = application
  • itrsquos all visibility and you want it
  • winning requires knowledge amp Strategy
  • marketing resources are tight
  • who wins the intent to action war
  • are you for or against it
  • does social media work
  • bing + facebook = social SERPs
  • whorsquos in control of your visibility
  • separating you amp your business
  • buthellipmy privacy
  • online reputation management
  • how do we make it work
  • easy social media brand check
  • go where the bots are
  • optimize social activity
  • measuring the right things
  • social analytics amp measurement
  • what really happened clues trends
  • know what winning looks like
  • facebook metrics for other purposes
  • is this working do it again
  • upcoming events
  • Well Help You Master Internet Marketing
  • Slide Number 33
Page 19: A New Marketing Framework

how do we make it work

irsquom listening

how far do we need to go and

how do we make this work

easy social media brand check

grab your brand

bull mass id check with namechkcom

go where the bots are

article awareness distributing RSS

bull social visibility mybloglogcom

optimize social activity

optimize your efforts

bull schedule activity during peak times

bull use tools to consolidate accounts

measuring the right things

is this the right kind of measurement

social analytics amp measurement

am i popular and important yet

what really happened clues trends

measuring brand visibility engagement reachhellip

know what winning looks like

more visible in search

facebook metrics for other purposes

very targeted demographic data

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

is this working do it again

upcoming events

February 22nd

Managing Social Media Delivery amp Interactions

facebookcomsmbftw

smbfw

March 10th

Creating a Winning Web-Oriented Strategy

cirrusabscom

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

18778174442

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • Slide Number 3
  • the ldquosocial threerdquo
  • social media = tools
  • social networking = visibility
  • social marketing = application
  • itrsquos all visibility and you want it
  • winning requires knowledge amp Strategy
  • marketing resources are tight
  • who wins the intent to action war
  • are you for or against it
  • does social media work
  • bing + facebook = social SERPs
  • whorsquos in control of your visibility
  • separating you amp your business
  • buthellipmy privacy
  • online reputation management
  • how do we make it work
  • easy social media brand check
  • go where the bots are
  • optimize social activity
  • measuring the right things
  • social analytics amp measurement
  • what really happened clues trends
  • know what winning looks like
  • facebook metrics for other purposes
  • is this working do it again
  • upcoming events
  • Well Help You Master Internet Marketing
  • Slide Number 33
Page 20: A New Marketing Framework

easy social media brand check

grab your brand

bull mass id check with namechkcom

go where the bots are

article awareness distributing RSS

bull social visibility mybloglogcom

optimize social activity

optimize your efforts

bull schedule activity during peak times

bull use tools to consolidate accounts

measuring the right things

is this the right kind of measurement

social analytics amp measurement

am i popular and important yet

what really happened clues trends

measuring brand visibility engagement reachhellip

know what winning looks like

more visible in search

facebook metrics for other purposes

very targeted demographic data

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

is this working do it again

upcoming events

February 22nd

Managing Social Media Delivery amp Interactions

facebookcomsmbftw

smbfw

March 10th

Creating a Winning Web-Oriented Strategy

cirrusabscom

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

18778174442

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • Slide Number 3
  • the ldquosocial threerdquo
  • social media = tools
  • social networking = visibility
  • social marketing = application
  • itrsquos all visibility and you want it
  • winning requires knowledge amp Strategy
  • marketing resources are tight
  • who wins the intent to action war
  • are you for or against it
  • does social media work
  • bing + facebook = social SERPs
  • whorsquos in control of your visibility
  • separating you amp your business
  • buthellipmy privacy
  • online reputation management
  • how do we make it work
  • easy social media brand check
  • go where the bots are
  • optimize social activity
  • measuring the right things
  • social analytics amp measurement
  • what really happened clues trends
  • know what winning looks like
  • facebook metrics for other purposes
  • is this working do it again
  • upcoming events
  • Well Help You Master Internet Marketing
  • Slide Number 33
Page 21: A New Marketing Framework

go where the bots are

article awareness distributing RSS

bull social visibility mybloglogcom

optimize social activity

optimize your efforts

bull schedule activity during peak times

bull use tools to consolidate accounts

measuring the right things

is this the right kind of measurement

social analytics amp measurement

am i popular and important yet

what really happened clues trends

measuring brand visibility engagement reachhellip

know what winning looks like

more visible in search

facebook metrics for other purposes

very targeted demographic data

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

is this working do it again

upcoming events

February 22nd

Managing Social Media Delivery amp Interactions

facebookcomsmbftw

smbfw

March 10th

Creating a Winning Web-Oriented Strategy

cirrusabscom

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

18778174442

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • Slide Number 3
  • the ldquosocial threerdquo
  • social media = tools
  • social networking = visibility
  • social marketing = application
  • itrsquos all visibility and you want it
  • winning requires knowledge amp Strategy
  • marketing resources are tight
  • who wins the intent to action war
  • are you for or against it
  • does social media work
  • bing + facebook = social SERPs
  • whorsquos in control of your visibility
  • separating you amp your business
  • buthellipmy privacy
  • online reputation management
  • how do we make it work
  • easy social media brand check
  • go where the bots are
  • optimize social activity
  • measuring the right things
  • social analytics amp measurement
  • what really happened clues trends
  • know what winning looks like
  • facebook metrics for other purposes
  • is this working do it again
  • upcoming events
  • Well Help You Master Internet Marketing
  • Slide Number 33
Page 22: A New Marketing Framework

optimize social activity

optimize your efforts

bull schedule activity during peak times

bull use tools to consolidate accounts

measuring the right things

is this the right kind of measurement

social analytics amp measurement

am i popular and important yet

what really happened clues trends

measuring brand visibility engagement reachhellip

know what winning looks like

more visible in search

facebook metrics for other purposes

very targeted demographic data

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

is this working do it again

upcoming events

February 22nd

Managing Social Media Delivery amp Interactions

facebookcomsmbftw

smbfw

March 10th

Creating a Winning Web-Oriented Strategy

cirrusabscom

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

18778174442

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • Slide Number 3
  • the ldquosocial threerdquo
  • social media = tools
  • social networking = visibility
  • social marketing = application
  • itrsquos all visibility and you want it
  • winning requires knowledge amp Strategy
  • marketing resources are tight
  • who wins the intent to action war
  • are you for or against it
  • does social media work
  • bing + facebook = social SERPs
  • whorsquos in control of your visibility
  • separating you amp your business
  • buthellipmy privacy
  • online reputation management
  • how do we make it work
  • easy social media brand check
  • go where the bots are
  • optimize social activity
  • measuring the right things
  • social analytics amp measurement
  • what really happened clues trends
  • know what winning looks like
  • facebook metrics for other purposes
  • is this working do it again
  • upcoming events
  • Well Help You Master Internet Marketing
  • Slide Number 33
Page 23: A New Marketing Framework

measuring the right things

is this the right kind of measurement

social analytics amp measurement

am i popular and important yet

what really happened clues trends

measuring brand visibility engagement reachhellip

know what winning looks like

more visible in search

facebook metrics for other purposes

very targeted demographic data

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

is this working do it again

upcoming events

February 22nd

Managing Social Media Delivery amp Interactions

facebookcomsmbftw

smbfw

March 10th

Creating a Winning Web-Oriented Strategy

cirrusabscom

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

18778174442

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • Slide Number 3
  • the ldquosocial threerdquo
  • social media = tools
  • social networking = visibility
  • social marketing = application
  • itrsquos all visibility and you want it
  • winning requires knowledge amp Strategy
  • marketing resources are tight
  • who wins the intent to action war
  • are you for or against it
  • does social media work
  • bing + facebook = social SERPs
  • whorsquos in control of your visibility
  • separating you amp your business
  • buthellipmy privacy
  • online reputation management
  • how do we make it work
  • easy social media brand check
  • go where the bots are
  • optimize social activity
  • measuring the right things
  • social analytics amp measurement
  • what really happened clues trends
  • know what winning looks like
  • facebook metrics for other purposes
  • is this working do it again
  • upcoming events
  • Well Help You Master Internet Marketing
  • Slide Number 33
Page 24: A New Marketing Framework

social analytics amp measurement

am i popular and important yet

what really happened clues trends

measuring brand visibility engagement reachhellip

know what winning looks like

more visible in search

facebook metrics for other purposes

very targeted demographic data

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

is this working do it again

upcoming events

February 22nd

Managing Social Media Delivery amp Interactions

facebookcomsmbftw

smbfw

March 10th

Creating a Winning Web-Oriented Strategy

cirrusabscom

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

18778174442

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • Slide Number 3
  • the ldquosocial threerdquo
  • social media = tools
  • social networking = visibility
  • social marketing = application
  • itrsquos all visibility and you want it
  • winning requires knowledge amp Strategy
  • marketing resources are tight
  • who wins the intent to action war
  • are you for or against it
  • does social media work
  • bing + facebook = social SERPs
  • whorsquos in control of your visibility
  • separating you amp your business
  • buthellipmy privacy
  • online reputation management
  • how do we make it work
  • easy social media brand check
  • go where the bots are
  • optimize social activity
  • measuring the right things
  • social analytics amp measurement
  • what really happened clues trends
  • know what winning looks like
  • facebook metrics for other purposes
  • is this working do it again
  • upcoming events
  • Well Help You Master Internet Marketing
  • Slide Number 33
Page 25: A New Marketing Framework

what really happened clues trends

measuring brand visibility engagement reachhellip

know what winning looks like

more visible in search

facebook metrics for other purposes

very targeted demographic data

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

is this working do it again

upcoming events

February 22nd

Managing Social Media Delivery amp Interactions

facebookcomsmbftw

smbfw

March 10th

Creating a Winning Web-Oriented Strategy

cirrusabscom

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

18778174442

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • Slide Number 3
  • the ldquosocial threerdquo
  • social media = tools
  • social networking = visibility
  • social marketing = application
  • itrsquos all visibility and you want it
  • winning requires knowledge amp Strategy
  • marketing resources are tight
  • who wins the intent to action war
  • are you for or against it
  • does social media work
  • bing + facebook = social SERPs
  • whorsquos in control of your visibility
  • separating you amp your business
  • buthellipmy privacy
  • online reputation management
  • how do we make it work
  • easy social media brand check
  • go where the bots are
  • optimize social activity
  • measuring the right things
  • social analytics amp measurement
  • what really happened clues trends
  • know what winning looks like
  • facebook metrics for other purposes
  • is this working do it again
  • upcoming events
  • Well Help You Master Internet Marketing
  • Slide Number 33
Page 26: A New Marketing Framework

know what winning looks like

more visible in search

facebook metrics for other purposes

very targeted demographic data

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

is this working do it again

upcoming events

February 22nd

Managing Social Media Delivery amp Interactions

facebookcomsmbftw

smbfw

March 10th

Creating a Winning Web-Oriented Strategy

cirrusabscom

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

18778174442

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • Slide Number 3
  • the ldquosocial threerdquo
  • social media = tools
  • social networking = visibility
  • social marketing = application
  • itrsquos all visibility and you want it
  • winning requires knowledge amp Strategy
  • marketing resources are tight
  • who wins the intent to action war
  • are you for or against it
  • does social media work
  • bing + facebook = social SERPs
  • whorsquos in control of your visibility
  • separating you amp your business
  • buthellipmy privacy
  • online reputation management
  • how do we make it work
  • easy social media brand check
  • go where the bots are
  • optimize social activity
  • measuring the right things
  • social analytics amp measurement
  • what really happened clues trends
  • know what winning looks like
  • facebook metrics for other purposes
  • is this working do it again
  • upcoming events
  • Well Help You Master Internet Marketing
  • Slide Number 33
Page 27: A New Marketing Framework

facebook metrics for other purposes

very targeted demographic data

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

is this working do it again

upcoming events

February 22nd

Managing Social Media Delivery amp Interactions

facebookcomsmbftw

smbfw

March 10th

Creating a Winning Web-Oriented Strategy

cirrusabscom

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

18778174442

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • Slide Number 3
  • the ldquosocial threerdquo
  • social media = tools
  • social networking = visibility
  • social marketing = application
  • itrsquos all visibility and you want it
  • winning requires knowledge amp Strategy
  • marketing resources are tight
  • who wins the intent to action war
  • are you for or against it
  • does social media work
  • bing + facebook = social SERPs
  • whorsquos in control of your visibility
  • separating you amp your business
  • buthellipmy privacy
  • online reputation management
  • how do we make it work
  • easy social media brand check
  • go where the bots are
  • optimize social activity
  • measuring the right things
  • social analytics amp measurement
  • what really happened clues trends
  • know what winning looks like
  • facebook metrics for other purposes
  • is this working do it again
  • upcoming events
  • Well Help You Master Internet Marketing
  • Slide Number 33
Page 28: A New Marketing Framework

bull check google analytics or server logs forbounce rates time on site pages visited conversion pages confirmation pages (setup advanced filters amp funnels)

bull monitor contacts calls lead sources

bull google ab testing

is this working do it again

upcoming events

February 22nd

Managing Social Media Delivery amp Interactions

facebookcomsmbftw

smbfw

March 10th

Creating a Winning Web-Oriented Strategy

cirrusabscom

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

18778174442

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • Slide Number 3
  • the ldquosocial threerdquo
  • social media = tools
  • social networking = visibility
  • social marketing = application
  • itrsquos all visibility and you want it
  • winning requires knowledge amp Strategy
  • marketing resources are tight
  • who wins the intent to action war
  • are you for or against it
  • does social media work
  • bing + facebook = social SERPs
  • whorsquos in control of your visibility
  • separating you amp your business
  • buthellipmy privacy
  • online reputation management
  • how do we make it work
  • easy social media brand check
  • go where the bots are
  • optimize social activity
  • measuring the right things
  • social analytics amp measurement
  • what really happened clues trends
  • know what winning looks like
  • facebook metrics for other purposes
  • is this working do it again
  • upcoming events
  • Well Help You Master Internet Marketing
  • Slide Number 33
Page 29: A New Marketing Framework

upcoming events

February 22nd

Managing Social Media Delivery amp Interactions

facebookcomsmbftw

smbfw

March 10th

Creating a Winning Web-Oriented Strategy

cirrusabscom

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

18778174442

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • Slide Number 3
  • the ldquosocial threerdquo
  • social media = tools
  • social networking = visibility
  • social marketing = application
  • itrsquos all visibility and you want it
  • winning requires knowledge amp Strategy
  • marketing resources are tight
  • who wins the intent to action war
  • are you for or against it
  • does social media work
  • bing + facebook = social SERPs
  • whorsquos in control of your visibility
  • separating you amp your business
  • buthellipmy privacy
  • online reputation management
  • how do we make it work
  • easy social media brand check
  • go where the bots are
  • optimize social activity
  • measuring the right things
  • social analytics amp measurement
  • what really happened clues trends
  • know what winning looks like
  • facebook metrics for other purposes
  • is this working do it again
  • upcoming events
  • Well Help You Master Internet Marketing
  • Slide Number 33
Page 30: A New Marketing Framework

Well Help You Master Internet Marketing

These days itrsquos more important than ever for you to reach new prospects satisfy customers find new efficiencies and grow your business The Webs the way to do it We can help Call 18778174442

18778174442

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • Slide Number 3
  • the ldquosocial threerdquo
  • social media = tools
  • social networking = visibility
  • social marketing = application
  • itrsquos all visibility and you want it
  • winning requires knowledge amp Strategy
  • marketing resources are tight
  • who wins the intent to action war
  • are you for or against it
  • does social media work
  • bing + facebook = social SERPs
  • whorsquos in control of your visibility
  • separating you amp your business
  • buthellipmy privacy
  • online reputation management
  • how do we make it work
  • easy social media brand check
  • go where the bots are
  • optimize social activity
  • measuring the right things
  • social analytics amp measurement
  • what really happened clues trends
  • know what winning looks like
  • facebook metrics for other purposes
  • is this working do it again
  • upcoming events
  • Well Help You Master Internet Marketing
  • Slide Number 33
Page 31: A New Marketing Framework

18778174442

  • cirrusabscomtwittercomcirrusabsfacebookcomcirrusabsyoutubecomusercirrusabslinkedincomcompaniescirrus-abs
  • Slide Number 2
  • Slide Number 3
  • the ldquosocial threerdquo
  • social media = tools
  • social networking = visibility
  • social marketing = application
  • itrsquos all visibility and you want it
  • winning requires knowledge amp Strategy
  • marketing resources are tight
  • who wins the intent to action war
  • are you for or against it
  • does social media work
  • bing + facebook = social SERPs
  • whorsquos in control of your visibility
  • separating you amp your business
  • buthellipmy privacy
  • online reputation management
  • how do we make it work
  • easy social media brand check
  • go where the bots are
  • optimize social activity
  • measuring the right things
  • social analytics amp measurement
  • what really happened clues trends
  • know what winning looks like
  • facebook metrics for other purposes
  • is this working do it again
  • upcoming events
  • Well Help You Master Internet Marketing
  • Slide Number 33