Marketing Research
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Transcript of Marketing Research
Marketing ResearchMarketing Research
Marketing Strategies of Vernacular Marketing Strategies of Vernacular Newspapers in AhmedabadNewspapers in Ahmedabad
By:By:Neha ModhNeha ModhRaghav PugaliaRaghav PugaliaRanjot BatthRanjot BatthSagar ModakSagar ModakSidharth SinhaSidharth Sinha
Topics of Discussion
Market Scenario
Introduction of Newspapers
* Divya Bhaskar
* Sandesh
* Gujarat Samachar
Research Methodology
* Primary Research
* Secondary Research
SWOT Analysis
Marketing Scenario of Vernacular Marketing Scenario of Vernacular Newspapers in 1995Newspapers in 1995
Marketing Scenario of Vernacular Marketing Scenario of Vernacular Newspapers in 2005Newspapers in 2005
Introduction
Introduction
Introduction
Primary ResearchPrimary Research
Sample Size of 30
Features
*Readers
*Content
*Quality of the paper
*Advertisement Published
*Promotional Offers
Research MethodologyResearch Methodology
Market ResearchMarket Research
Primary Research
Secondary Research
-5
5
15
25
35
45
55
65
75
Readers Quality
Gujarat Samachar
Divya Bhaskar
Sandesh
Primary ResearchPrimary Research
Secondary ResearchSecondary Research
Data is collected through interviews of managers on their websites.
Research was done by viewing the websites of the newspapers.
SWOT AnalysisSWOT Analysis
SWOT AnalysisSWOT Analysis
SWOT AnalysisSWOT Analysis
Thank You