Marketing ResearchMarketing Research

Marketing Strategies of Vernacular Marketing Strategies of Vernacular Newspapers in AhmedabadNewspapers in Ahmedabad

By:By:Neha ModhNeha ModhRaghav PugaliaRaghav PugaliaRanjot BatthRanjot BatthSagar ModakSagar ModakSidharth SinhaSidharth Sinha

Topics of Discussion

Market Scenario

Introduction of Newspapers

* Divya Bhaskar

* Sandesh

* Gujarat Samachar

Research Methodology

* Primary Research

* Secondary Research

SWOT Analysis

Marketing Scenario of Vernacular Marketing Scenario of Vernacular Newspapers in 1995Newspapers in 1995

Marketing Scenario of Vernacular Marketing Scenario of Vernacular Newspapers in 2005Newspapers in 2005

Introduction

Introduction

Introduction

Primary ResearchPrimary Research

Sample Size of 30

Features

*Readers

*Content

*Quality of the paper

*Advertisement Published

*Promotional Offers

Research MethodologyResearch Methodology

Market ResearchMarket Research

Primary Research

Secondary Research

-5

5

15

25

35

45

55

65

75

Readers Quality

Gujarat Samachar

Divya Bhaskar

Sandesh

Primary ResearchPrimary Research

Secondary ResearchSecondary Research

Data is collected through interviews of managers on their websites.

Research was done by viewing the websites of the newspapers.

SWOT AnalysisSWOT Analysis

SWOT AnalysisSWOT Analysis

SWOT AnalysisSWOT Analysis

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