Marketing Research. Hello! Marketing Research is the collection, analysis, and interpretation of...

10
Marketing Research

TAGS:

Transcript of Marketing Research. Hello! Marketing Research is the collection, analysis, and interpretation of...

Page 1: Marketing Research. Hello! Marketing Research is the collection, analysis, and interpretation of What is Marketing Research? DATA.

Marketing Research

Page 2: Marketing Research. Hello! Marketing Research is the collection, analysis, and interpretation of What is Marketing Research? DATA.

Hello!

Page 3: Marketing Research. Hello! Marketing Research is the collection, analysis, and interpretation of What is Marketing Research? DATA.

Marketing Research is the collection, analysis, and interpretation of

What is Marketing Research?

DATA

Page 4: Marketing Research. Hello! Marketing Research is the collection, analysis, and interpretation of What is Marketing Research? DATA.

What does “data” mean in marketing research?

a) 3G

b) Lieutenant Commander

c)  Individual facts, statistics, or pieces of information

What is Data?

Page 5: Marketing Research. Hello! Marketing Research is the collection, analysis, and interpretation of What is Marketing Research? DATA.

Types of DataPrimary Data Vs. Secondary Data

Secondary Data: marketing- research information that has been collected and published by others.

Primary Data: Unanalyzed, current information collected by a researcher him/herself for a specific purpose.

Page 6: Marketing Research. Hello! Marketing Research is the collection, analysis, and interpretation of What is Marketing Research? DATA.

In-Class Worksheet

Worksheet #1

5 minutes!

Page 7: Marketing Research. Hello! Marketing Research is the collection, analysis, and interpretation of What is Marketing Research? DATA.

Quantitative Data: a representative sample of target-market population, numbers, statistics

Measurable

Qualitative Data: people’s reactions, responses or feelings toward a given subject or problem

NOT Measurable

Primary DataQualitative Data vs. Quantitative Data

Page 8: Marketing Research. Hello! Marketing Research is the collection, analysis, and interpretation of What is Marketing Research? DATA.

Worksheet #2 Part I 3 quantitative questions 3 qualitative questions 5 minutes!

In-Class Activity

Page 9: Marketing Research. Hello! Marketing Research is the collection, analysis, and interpretation of What is Marketing Research? DATA.

Worksheet #2 Interview Classmates Gr.11s – 10 classmates Gr.12s – 7 classmates 15 minutes!

In-Class Activity

Page 10: Marketing Research. Hello! Marketing Research is the collection, analysis, and interpretation of What is Marketing Research? DATA.

Creating a Graph


Introducing Drift ABM: Say Hello to the Future of Account-Based Marketing

Introducing Drift ABM: Say Hello to the Future of Account-Based Marketing

Curated Digital - Hello, Digital Marketing

Curated Digital - Hello, Digital Marketing

Say hello to Kentico 8! Your integrated marketing solution has arrived

Say hello to Kentico 8! Your integrated marketing solution has arrived

E-Marketing (Marketing Research) Rethinking Marketing Research for the Digital Environment Arvind Rangaswamy.

E-Marketing (Marketing Research) Rethinking Marketing Research for the Digital Environment Arvind Rangaswamy.

Hello Hello Hello

Hello Hello Hello

Marketing Latam - 05 Marketing Research

Marketing Latam - 05 Marketing Research

Chapter One Introduction to Marketing Research. 1. Definition of Marketing Research 2. A Classification of Marketing Research 3. Marketing Research Process.

Chapter One Introduction to Marketing Research. 1. Definition of Marketing Research 2. A Classification of Marketing Research 3. Marketing Research Process.

Marketing Research I-Marketing Research

Marketing Research I-Marketing Research

Digiday Marketing Summit. Clementine Berlioz. Hello Fresh

Digiday Marketing Summit. Clementine Berlioz. Hello Fresh

Hello and welcome to this session on Marketing where we ...

Hello and welcome to this session on Marketing where we ...

From ‘hello’ to ‘please don’t go’ · From ‘hello’ to ‘please don’t go’ hy lifecycle marketing is vital for 2 3 Lifecycle marketing – sometimes known as customer

From ‘hello’ to ‘please don’t go’ · From ‘hello’ to ‘please don’t go’ hy lifecycle marketing is vital for 2 3 Lifecycle marketing – sometimes known as customer

Goodbye Publisher, Hello Publisherd1ri6y1vinkzt0.cloudfront.net/media/documents... · Goodbye Publisher, Hello Publisher Brand Marketing Division / Direct Marketing Team / General

Goodbye Publisher, Hello Publisherd1ri6y1vinkzt0.cloudfront.net/media/documents... · Goodbye Publisher, Hello Publisher Brand Marketing Division / Direct Marketing Team / General

Hello, My Name is Abigail Marketing Plan

Hello, My Name is Abigail Marketing Plan

Marketing research and intelligence system marketing research process

Marketing research and intelligence system marketing research process

Bye, Bye Research. Hello Data Mining!

Bye, Bye Research. Hello Data Mining!

Overview of Research Designs. The Marketing Research Process Figure 1.4 The Marketing Research ProcessFigure 1.4 The Marketing Research Process Step 1:

Overview of Research Designs. The Marketing Research Process Figure 1.4 The Marketing Research ProcessFigure 1.4 The Marketing Research Process Step 1:

Marketing Research: Marketing Research: It’s Everywhere!

Marketing Research: Marketing Research: It’s Everywhere!

021-87984777 marketing research training|pelatihan marketing research|marketing research adalah

021-87984777 marketing research training|pelatihan marketing research|marketing research adalah

Comparte Marketing - Eduardo Croissier - Hello SEO

Comparte Marketing - Eduardo Croissier - Hello SEO

Introduction to Marketing Research. Definition of Marketing Research Marketing research is the systematic and objective identification collection.

Introduction to Marketing Research. Definition of Marketing Research Marketing research is the systematic and objective identification collection.