MARKETING PLAN...ONLINE EVENT
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Transcript of MARKETING PLAN...ONLINE EVENT
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8/14/2019 MARKETING PLAN...ONLINE EVENT
1/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y Ahnphry 83% 277?
IHRK@]ONL
WEHN CJR
IBH
V]PM@N]V
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8/14/2019 MARKETING PLAN...ONLINE EVENT
2/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
HVVOLNI@N] JNIhrk`}onl Wehn jc h ]rhononl @s`n} cjr
IBH V}pm`n}v
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8/14/2019 MARKETING PLAN...ONLINE EVENT
3/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
VPBIO]]@M ]J
Ir. A`rry Ih}d`|
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8/14/2019 MARKETING PLAN...ONLINE EVENT
4/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
D`hm DR
Tf`e`rh}jr Vjep}ojn hnm V`rsof`
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8/14/2019 MARKETING PLAN...ONLINE EVENT
5/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
VPBIO]]@M B_Vommok Crpo}|heh
V}pm`n}
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8/14/2019 MARKETING PLAN...ONLINE EVENT
6/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
BOIDRM
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8/14/2019 MARKETING PLAN...ONLINE EVENT
7/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
HFKNJ\E@ML@I@N]
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8/14/2019 MARKETING PLAN...ONLINE EVENT
8/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
O \JPEM EOK@ ]J ]DHNK IR. A@RR_ IH]D@\ HNM
TF@E@RH]JR FJIWHN_ CJR WRJSOMONL HNJWWJR]PNO]_ ]J I@ ]J \JRK JN ]DOV
HVVOLNI@N]
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8/14/2019 MARKETING PLAN...ONLINE EVENT
9/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
]DOV HVVOLNI@] DHV B@@N JC LR@H]
OIWJR]HNF@ ]J I@ HV O] DHV D@WE@M I@ ]JPNM@RV]HNM ]D@ JNEON@ IHRK@]ONL ON IPFD
IJR@ M@W]D
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8/14/2019 MARKETING PLAN...ONLINE EVENT
10/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
O \JPEM HEVJ EOK@ ]J ]DHNK HEE ]DJV@
V]PM@N]V \DJ D@WE@M I@ B_ LOSONL ]D@OR ]OI@HNM WHR]OFOWH]ONL ON I_ VPRS@_
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8/14/2019 MARKETING PLAN...ONLINE EVENT
11/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
CONHEE_ I_ CHIOE_ HNM CRO@NMV \DJ HR@ ]D@
IJV] OIWJR]HN] ONVWORH]OJN ]J I@ ]JVPFF@@M ON EOC@
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8/14/2019 MARKETING PLAN...ONLINE EVENT
12/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
VPIIHR_
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8/14/2019 MARKETING PLAN...ONLINE EVENT
13/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
]DOV HVVOLNI@N] DHV LOS@N I@ HN JWWJR]PNO]_
]J VDJ\ I_ IHRK@]ONL WEHN% DJ\ H ]RHONONL@S@N] VDJPEM B@
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8/14/2019 MARKETING PLAN...ONLINE EVENT
14/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
O DHS@ FR@H]@M JN @S@N] FHEE@M TF@E@RH]JR
FHR@@R CHOR \DOFD OV HN JNEON@ @S@N]
]DOV HVVOLNI@] HEVJ LOS@V SHROJPV ]JJEV ]J
WRJIJ]@ VPFD @S@N]V
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8/14/2019 MARKETING PLAN...ONLINE EVENT
15/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
\DH] VDJPEM B@ ]D@ BPLM@] HNM B_
FJNMPF]ONL H VPRS@_ HIJNL V]PM@N]V O DHS@
]RO@M ]J PNM@RV]HNM DJ\ ]JMH_V _JP]D ]HK@
VPFD @S@N]V
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8/14/2019 MARKETING PLAN...ONLINE EVENT
16/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
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8/14/2019 MARKETING PLAN...ONLINE EVENT
17/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
]D@ @S@N]
$TF@E@RH]JR FHR@@R CHOR/
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8/14/2019 MARKETING PLAN...ONLINE EVENT
18/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
]d` Tf`e rh}jr Fhr``r Chor jcc`rv `iwejy`rv pnwhrhee e`m hff`vv }j IBH
v}pm`n}v crji o}v whr}n`rvdow |o}d 87 jc }d` b`v} bpvon`vv vfdjjev jc Onmoh
}drjpld h pnoxp` on}`rhf}os` jneon` r`frpo}onl `s`n}. .
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8/14/2019 MARKETING PLAN...ONLINE EVENT
19/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
]d` `s`n} ov cjr }|j |``kv% }d` Tf`e`rh}jr Fhr``r Chor jcc`r fjiwhno`v h
ejnl`r jwwjr}pno}y }j fjnn`f} |o}d v}pm`n}v crji 87 e`hmonl bpvon`vvvfdjjev. ]|of` on h y`hr Njs`ib`r hnm C`brphry% }d` Tf`e`rh}jr Fhr``r
Chor djv}v hn jneon` `s`n}% o} dhv whr}n`r onv}o}p}ojnv1
TERO
CIV
NIOIV
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8/14/2019 MARKETING PLAN...ONLINE EVENT
20/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
ABOIV
\@EEONKHRV VOBI
NO]O@
HEEOHNF@ BPVON@VV VFDJJE
FDROV] FJEE@L@
BOIDRM
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8/14/2019 MARKETING PLAN...ONLINE EVENT
21/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
]d` |`b)bhv`m r`frpo}onl cjrpi wrjmpf`m by TF@E@RH]JRVjep}ojnv hnm V`rsof`v jcc`rv h so}he v`rsof` }j bj}d }jw IBH v}pm`n}v
hnm }d` fjiwhno`v }dh} hr` ejjkonl cjr }j r`frpo} }d`i.
Cjr fjiwhno`v |o}d h vihee r`frpo}onl bpml`}% jr |dj |hn} }j dor` jn`
jr h c`| v}pm`n}v |o}d s`ry vw`focof wrjcoe`v% }d` Tf`e rh}jr Fhr``r
Chor ov }d` om`he r`frpo}onl `s`n} }j e`s`e }d` wehyonl co`em hnm fjiw`}`
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8/14/2019 MARKETING PLAN...ONLINE EVENT
22/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
cjr }d` b`v} v}pm`n}v% |doe }hwwonl on}j h ehrl` bhv` jc lr`h}
fhnmomh}`v. Cjr j}d`r fjiwhno`v% }d` Cjrpi heej|v }d`i }j `v}hbeovdh rhwwjr} |o}d }d` v}pm`n}v crji }d` vfdjjev |d`r` }d`y mj nj} lj jn
fhiwpv.
Hbjs` hee% }d` Tf e`rh}jr Fhr `r Chor `nhbe`v bj}d v}pm`n}v hnm
fjiwhno`v }j i``}% movfjs`r `hfd j}d`r hnm fjnn`f} on h doldey
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8/14/2019 MARKETING PLAN...ONLINE EVENT
23/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
`cc`f}os` ihnn`r crji }d`or r`vw`f}os` m`vk}jwv. \dh},v ijr`% }d`
`t}rhjrmonhroey |om` v}pm`n} bhv` `nhbe`v }d` r`frpo}`rv }j hff`vv hbrjhm`r v`e`f}ojn jc hshoehbe` IBHv.
\o}d }|j |``kv `s`n}% bj}d }d` IBHv hnm }d` fjiwhno`v hr` los`n
ijr` }oi` }j l`} }j knj| `hfd j}d`r mpronl }d` bpvy r`frpo}onl
v`hvjn hnm |jrkejhm. \o}d }oi` fjnv}rhon}v `hv`m% v}pm`n}
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8/14/2019 MARKETING PLAN...ONLINE EVENT
24/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
whr}ofowhn}v fhn pv` }d` cjrpi ijr` `cc`f}os`ey |doe` fjn}onponl |o}d
}d`or mhy)}j)mhy bpvon`vv.
Jneon` Wr`v`n}h}ojnv% \`bfhv}v hnm
Movfpvvojn Cjrpiv
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8/14/2019 MARKETING PLAN...ONLINE EVENT
25/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
Mpronl }d` `s`n}% fjiwhno`v on}`rhf} |o}d v}pm`n}v }drjpld h rhnl` jc
jneon` Wj| rWjon} wr`v`n}h}ojnv |o}d sjof`js`rv% |`bfhv}v%movfpvvojn cjrpiv% hnm jneon` fdh}v. Ajb eov}v hnm fjiwhny wrjcoe`v
`nhbe` v}pm`n}v }j movfjs`r lejbhe jwwjr}pno}o v }dh} }d`y |jpem
n`s`r j}d`r|ov` conm. Whr}ofowh}onl fjiwhno`v fhn fd`fk jneon`
hwweofh}ojnv hnm v`} pw fdh}v jr movfpvvojnv |o}d }d` rold} fhnmomh}`v
}dpv `nhbeonl }d`i }j cjfpv jn }d` rold} fhnmomh}`v cjr }d`i.
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8/14/2019 MARKETING PLAN...ONLINE EVENT
26/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
]d` Tf`e`rh}jr Fhr``r Chor ov h doldey fjv})`cc`f}os` hnm }oi`)`ccofo`n}|hy }j r`frpo} vji` jc }d` ijv} mynhiof v}pm`n}v crji }d` b`v}
bpvon`vv vfdjjev on }d` |jrem
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8/14/2019 MARKETING PLAN...ONLINE EVENT
27/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
V\J] HNHE_VOVV]R@NL]DV
]d` `s`n} |oee b` jn` jc o}v konm hv o} |oee los` weh}cjri }j IBH
v}pm`n}v }j wrjs` }d`iv`es`v }dh} }d`y hr` b`}}`r }dhn j}d`r
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8/14/2019 MARKETING PLAN...ONLINE EVENT
28/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
]dov `s`n} |oee hevj wrjsom` ajb jwwjr}pno}o`v }j IBH v}pm`n}v on vpfd
h r`f`vvojn w`rojm
Vonf` o}v hn jneon` `s`n} o} |oee vhs` }oi` cjr v}pm`n}v hv |`ee hv DRv
jc fjiwhno`v whr}ofowh}onl on }d` `s`n}
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
29/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
O} |oee los` hn jwwjr}pno}y }j v}pm`n}v }j dhs` jn` jn jn` on}`rhf}ojn
|o}d DRv hnm vdj| }d`or }he`n}
Cjr fjiwhno`v |o}d h vihee r`frpo}onl bpml`}% jr |dj |hn} }j dor` jn`
jr h c`| v}pm`n}v |o}d s`ry vw`focof wrjcoe`v% }d` Tf`e`rh}jr Fhr``r
Chor ov }d` om`he r`frpo}onl `s`n} }j e`s`e }d` wehyonl co`em hnm fjiw`}`
cjr }d` b`v} v}pm`n}v% |doe }hwwonl on}j h ehrl` bhv` jc lr`h}
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8/14/2019 MARKETING PLAN...ONLINE EVENT
30/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
fhnmomh}`v. Cjr j}d`r fjiwhno`v% }d` Cjrpi heej|v }d`i }j `v}hbeovd
h rhwwjr} |o}d }d` v}pm`n}v crji }d` vfdjjev |d`r` }d`y mj nj} lj jnfhiwpv.
\@HKN@VV
]`fdnofhe wrjbe`iv fhn b` h |`hkn`vv eok` dhnmeonl fjiwp}`r
fjiwe`to}o`v
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8/14/2019 MARKETING PLAN...ONLINE EVENT
31/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
Vonf` }d` `s`n} ov jneon` }d`r` ihy b` n`}|jrk wrjbe`i |d`r` }d`whr}o`v ihy conm o} moccofpe} }j fjnn`f} hnm h v}pm`n} ihy ejv` dov
jwwjr}pno}y
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
32/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
]dov `s`n} |oee b` ijr` vpff`vvcpe hnm `hvoey hff`vvobe` crji i`}rjv
hnm fo}o`v hnm v}pm`n}v b`ejnlonl }j vihee soeehl`v ihy nj} l`} }d`b`n co}v jc vpfd hn `s`n} hv on soeehl`v on}`rn`} hnm fyb`r chfoeo}o`v
ihy nj} b` hshoehbe`
JWWJR]PNO]O@V
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
33/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
R`f`vvojn
]d` r`f`vvojn w`rojm }drjpld |dofd jpr fjpn}ry ov ljonl% |oee wrjsom` h
dpl` jwwjr}pno}o`v cjr `s`n}v eok` Tf`e`rh}jr Fhr``r Chor hv o} |oee d`ew
v}pm`n}v by wrjsomonl fhr``r jwwjr}pno}o`v }j }d`i hnm }d`y |oee hwwey on
dpl` npib`rv }j r`lov}`r }d`iv`es`v
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
34/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
Fjee`l`v
]jmhy% ihny fjee`l`v hr` choeonl }j wrjsom` 877 wehf`i`n}v d`nf` }djv`
v}pm`n}v |dj hr` pnvpr` }dh} }d`y |oee l`} wehf`m }d`y |oee |`efji` vpfd
`s`n}v hnm hevj fjee`l`v |oee conm vpfd `s`n}v ljjm cjr }d`or v}pm`n}v hv o}
|oee }hk` fhr` jc }d`or }`nvojn jc wehfonl }d`or v}pm`n}v
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8/14/2019 MARKETING PLAN...ONLINE EVENT
35/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
Fjv} Fp}}onl
]jmhy% `s`ry fjiwhny ov colpronl jp} vji` jr }d` j}d`r |hy }j fp} o}v fjv}
by pvonl shrojpv fjv} fp}}onl }jjev% tf`e`rh}jr fhr``r chor 277? |oee r`mpf`
}d` r`frpo}i`n} fjv} hv o} |oee b` fjv} `cc`f}os` hv fjiwhr`m }j fhiwpv
wehf`i`n}v
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8/14/2019 MARKETING PLAN...ONLINE EVENT
36/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
]DR@H]V
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
37/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
]d` }dr`h}v }j vpfd `s`n}v hr` shrojpv j}d`r `s`n}v eok` `mpfh}ojn
chor% IBH ajb chor `}f
Wdovdonl |`bvo}`v hr` hevj }dr`h} hv }d` `s`n} ov jneon` d`nf` vpfd
|`bvo}`v fhn hcc`f} }d` `s`n} hv |`ee hv }d` oihl` jc jpr fjiwhny
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8/14/2019 MARKETING PLAN...ONLINE EVENT
38/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
39/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
40/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
41/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
@T]@RNHE R@V@HRFD
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8/14/2019 MARKETING PLAN...ONLINE EVENT
42/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
$Xp`v}ojnnhor`/
Cjr `t}`rnhe r`v`hrfd O fjnmpf}`m h xp`v}ojnnhor` on iy fjee`l`
hvkonl v}pm`n}v }j hnv|`r c`| xp`v}ojnv.
8/ Mj yjp whr}ofowh}` on IBH `s`n}v:
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8/14/2019 MARKETING PLAN...ONLINE EVENT
43/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
h/ y`v b/ nj
8/ \dh} yjp }donk hbjp} jneon` IBH `s`n}v:
Bhm )) )) )) )) )) )) )) `tf`ee`n}
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8/14/2019 MARKETING PLAN...ONLINE EVENT
44/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
2/ \dh} mj yjp }donk hbjp} }d` om`h jc Tf`e`rh}jr Fhr` r Chor:
Bhm)) )) )) )) )) )) ))`tf`ee`n}
6/ \dh} vdjpem b` }d` R`lov}rh}ojn c``v:
h/ RV 277 b/ RV 677 f/ RV =77 m/RV 077
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8/14/2019 MARKETING PLAN...ONLINE EVENT
45/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
8/ \dh} vdjpem b` }d` w`rojm jc s`n} hnm |d`n o} vdjpem b`
fjnmpf}`m mpronl h y`hr:
h/ 8 |``k Ahn)C`b b/ 2 |``kv Ihr)Hwr
F/ 6 mhyv Jf})Njs m/ 6 |``kv Apn`)Apey
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8/14/2019 MARKETING PLAN...ONLINE EVENT
46/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
8/ \d`r` vpfd `s`n}v vdjpem b` hms`r}ov`m:
h/ On} rn`} b/ N`|vwhw`rv
f/ ]`e`sovojn m/ Rhmoj
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8/14/2019 MARKETING PLAN...ONLINE EVENT
47/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
2/ \dh} ov b`v} hbjp} }dov wrjlrhi:h/ Vhs`v }oi` b/ wrjsom`v jwwjr}pno}o`v
b/ oiwrjs`v vkoeev m/jn` jn jn` on}`rhf}ojn |o}d DRv
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8/14/2019 MARKETING PLAN...ONLINE EVENT
48/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
R@VWJVN@
Hc}`r fjnmpf}`m }dov vprs`y on iy fjee`l` |d`r` }dor}y v}pm`n}v }jjk
whr} on }dov vprs`y O lj} cjeej|onl hnv|`rv
HNV\@RV
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8/14/2019 MARKETING PLAN...ONLINE EVENT
49/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
X8. 34 $27/ y`v% }d`y whr}ofowh}` on IBH `s`n}v r`ihononl vhom
}d`y mjn}
X2. On }dov xp`v}ojn v}pm`n}v |`r` hvk`m }j rh}` jneon` IBH `s`n}v
jn 8)< vfhe`
87 $
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8/14/2019 MARKETING PLAN...ONLINE EVENT
50/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
X6. Vhi` rh}onl vfhe` |hv pv`m% hnm }d` xp`v}ojn hvk`m |hv hbjp}
T@E@RH]JR FHR@@R CHOR4= $
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8/14/2019 MARKETING PLAN...ONLINE EVENT
51/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
X0. W`rojm hnm |d`n o} vdjpem b` fjnmpf}`m:
h/ =7 b/ 4 f/ =7 m 82
X3. Wrjij}ojn jc `s`n} }drjpld |dofd i`hn jr }jje:
h/
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8/14/2019 MARKETING PLAN...ONLINE EVENT
52/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
X
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8/14/2019 MARKETING PLAN...ONLINE EVENT
53/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
54/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
55/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
56/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
B@N@CO]V
V]HNMHRM B@N@CO]V
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
57/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
Tf`e`rh}jr Fhr``r Chor |oee hf} hv h weh}cjri cjr v}pm`n}v hnm fjiwhno`v }j
on}`rhf} |o}d `hfd j}d`r hnm v}pm`n} fhn fdjjv` h c`hvobe` fhr``r cjr }d`ihnm fjiwhno`v fhn conm }d` rold} ihn cjr rold} ajb
FJIWHN_ B@N@CO]V
Nj| e`} pv v`` |dh} b`n`co}v jpr fjiwhny fhn l`} by jrlhnoqonl vpfd
`s`n}%
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8/14/2019 MARKETING PLAN...ONLINE EVENT
58/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
]d` fjiwhny fhn l`n`rh}` o}v r`s`np` }drjpld jneon` r`lov}rh}ojn
c``v }dh} }d`y |oee b` l`}}onl
Jpr fjiwhny |oee hevj hvk cjr 07 jc }d` corv} vhehry }dh} h v}pm`n}
crji }d` fjiwhny% |oee |o}dmr`| crji }d`or fjiwhny hc}`r }d`y l`}
wehf`m
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8/14/2019 MARKETING PLAN...ONLINE EVENT
59/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
]dov `s`n} |oee d`ew on fr`h}onl hnm m`s`ejwonl brhnm oihl` jc jpr
fjiwhny
]d` brhnm oihl` fr`h}`m by }dov `s`n} |oee hevj d`ew jpr fjiwhny on
vhe`v jc }d`or j}d`r v`rsof`v }dh} }d`y jcc`r on }d` ihrk`}
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8/14/2019 MARKETING PLAN...ONLINE EVENT
60/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
]d` j}d`r bpvon`vv }dh} jpr fjiwhny ov fhrryonl |oee hevj d`ew pv }j
h}}rhf} DRv crji mocc`r`n} fjiwhno`v |dj hr` her`hmy jpr feo`n}v%|dj |oee hf}pheey hf} hv }d` R`frpo}onl DRv on jpr `s`n}v
\` fhn `s`n v`nm jpr r`wr`v`n}h}os`v on shrojpv fjiwhno`v |dj hr`
nj} jpr feo`n}v hnm onmpf` }d`i jr fjnsonf` }d`i }j whr}ofowh}` hv
}dov `s`n} |oee b` b`n`cofohe cjr }d`i
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
61/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
@S@N] WRJIJ]OJN
$On}`lrh}`m Ihrk`}onl Fjiipnofh}ojn/
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
62/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
Hn `s`n} eok` Tf`e`rh}jr Fhrr`r Chor)277? |oee jney b` vpff`vvcpe jney
oc o}v |`ee wrjij}`m.
D`nf` o} |jpem b` ijv} c`hvobe` cjr jpr fjiwhny oc |` pv` on}`lrh}`m
ihrk`}onl fjiipnofh}ojn$OIF/ by pvonl }|j jr ijr` }jje cjr
hms`r}ovonl jpr s`n}
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
63/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
Jpr fjiwhny fhn pv` vji` jc }d` wrjij}ojn }jjev jr fjibonh}ojn jc
}d`v`% |dofd hr` vpll`v}`m b`ej|.
Fjee`l`v1
\` vdjpem }ry }j `n}`r on}j whr}n`rvdow |o}d vji` jc }d` b`v} IBH
onv}o}p}`v eok` NIOIV% ABOIV%\@EEONKHR% VOBI hnm Bhehao Onv}o}p}`.
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
64/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
Vj v}pm`n}v crji }djv` }jw onv}o}p}`v fhn hwwey hnm }drjpld }d`
wdhv` |dofd hr` ljonl nj| |d`r` `iwejyi`n} jwwjr}pno}o`v hr` e`vvhnm `s`n fjee`l`v hr` conmonl o} moccofpe} }j h}}hon 877 wehf`i`n} vj
}d`y |oee hevj hwwr`foh}` vpfd `s`n}v.
Vjfohe n`}|jrkonl |`bvo}`v1
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8/14/2019 MARKETING PLAN...ONLINE EVENT
65/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
Vjfohe n`}|jrkonl |`bvo}`v eok` JRKP]% do0% CHF@BJJK `}f% fhnwrjsom` s`ry ljjm weh}cjri }j vpfd `s`n}v.
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
66/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
Mor`f} ihoe hms`r}ovonl1
\` fhn fjee`f} mh}h jc hee }d` corv} y`hr IBH v}pm`n}v crji }d`or
r`vw`f}os` fjee`l` hnm v`nm hn `ihoe }j hee }d`v` v}pm`n}v oncjrionl
hbjp} vpfd `s`n}.
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
67/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
Fjeehbjrh}ojn1
Jpr fjiwhny fhn `n}`r on}j fjeehbjrh}ojn |o}d |`bvo}`v eok`
EONKONMOH% VOEOFJNONMOH `}f% |dofd hevj wrjsom`v jwwjr}pno}o`v }j
shrojpv v}pm`n}v |dj hr` ejjkonl cjr ajbv }j fjnn`f} |o}d DRv.
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
68/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
R`frpo}i`n} |`bvo}`v1
\` fhn hevj `n}`r on}j whr}n`rvdow |`bvo}`v eok` IJNV]@R.fji%
BOT@@.fji% hnm ][email protected] hnm wrjij}` jpr `s`n} hv ihny
IBH v}pm`n}v sovo} }d`v` |`bvo}`v.
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
69/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
N`|vwhw`r1
\` fhn hevj ovvp` hms`r}ov`i`n}v on `fjnjiof }oi`v%}oi`v jc Onmoh%
Ipibho iorrjr vw`foheey `mpfh}ojn }oi`v hnm vpfd `mpfh}ojn jro`n}`m
n`|vwhw`rv.
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
70/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
]S vwjnvjrvdow
\` fhn hms`r}ov` hbjp} }d`or `s`n}v on yjp}d jro`n}`m ]S Vdj|v eok`
RJHMO@V% ONMOHN OMJE `}f.
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
71/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
Wjw)pwv*wjw)pnm`r1
]d`v` fhn hevj b` h s`ry oiwjr}hn} hms`r}ov`i`n} }jjev cjr vpfd
`s`n}v.
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
72/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
On}`rv}o}ohev1
]d` hmv |dofd hww`hr |doe` |` |ho} cjr vo}`v fjn}`n} }j mj|nejhm.
]d`y hr` s`ry pv`cpe hv }d`y fjiw`e w`jwe` }j sovo} jr v`` }d` hmv
|d`}d`r }d`y |ovd jr nj}.
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
73/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
Hmmo}ojnhe eonkv1
\dofd`s`r vo}`v |` sovo} b`ej| |` conm vji` hmmo}ojnhe eonkv hnm
}d`v` eonkv fhn hevj d`ew on fr`h}onl h|hr`n`vv hbjp} Tf`e`rh}jr
Fhr``r Chor.
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
74/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
Ijboe` hmv1
\` fhn hevj ihrk`} jpr `s`n} by ijboe` hmv |dofd onfepm`v v`nmonl
viv oncjrionl hbjp} Tf`e`rh}jr Fhr``r Chor%
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
75/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
76/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
BPML@]
]d` fjiwhny dhv }j ons`v} on }dov wrja`f}.
]d` bpml`}`m fjv} jc }d` wrja`f} ov nj} }jj dold.
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
77/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
]dov }rhononl `s`n} b`onl jneon` |oee r`mpf` }d` fjv} |d`n
fjiwhr`m }j h njrihe }rhononl.
]dov `s`n} |oee b` h s`ry fjv} `cc`f}os` `s`n}.
]d` fjiwhny ov `tw`f}`m }j ons`v} doldey jn `s`n} wrjij}ojn on
}d` v}hr} cjr 8)2 y`hrv.
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
78/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
D`nf` }j vpiihroq` }d` jney ons`v}i`n} |dofd fhn b` }`ri`md`hsy ons`v}i`n} |oee onfepm` |`bvo}` on}rjmpf}ojn hnm wrjij}onl
}d` `s`n}.
O `tw`f} }d` ons`v}i`n} on }d` `s`n} nj} ijr` }dhn RV 8)6 ehkdv
$}d` colpr` ov apv} hn `v}oih}`m hvvpiw}ojn/. Hv on}rjmpfonl h
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
79/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
|`bvo}` fjv} hrjpnm RV 87%777 jr RV 27%777 hnm cjr
hms`r}ov`i`n}v hnm wrjij}ojn }d` fjiwhny vdjpem vw`nm ijr`
]d` wrjij}ojn jc vpfd hn `s`n} ov s`ry oiwjr}hn} hnm jnf` }d`
`s`n} ov vpff`vvcpe |` fhn r`mpf` }d` wrjij}ojn fjv}.
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
80/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
81/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
ONMOHN VF@NHROJ
$W@V] HNHE_VOV/
WJEO]OFHE @NSORJNI@N]1
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
82/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
Oc yjp v`` }d` wjeo}ofhe `nsorjni`n}% o} ov s`ry pnf`r}hon on Onmoh.
]d`r` ov he|hyv h rovk jc v`fpro}y nj|% n`|v fjionl hrjpnm }dh}
shrojpv |`bvo}`v b`onl dhfk`m by Whkov}hn hl`nfo`v }j ijno}jr
m`s`ejwi`n}v on Onmoh.
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
83/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
Vj }d` v`fpro}y jc |`bvo}`v vdjpem b` s`ry oiwjr}hn} cjr jpr
fjiwhno`v hl`nmh.
@FJNJIOF @NSORJNI@N]1
Jpr `fjnjiy ov vpcc`ronl mp` }j lejbhe r`f`vvojn }d`r` ov vfhrfo}y jc
ajbv.
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
84/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
D`nf` vpfd hn `s`n} |oee b` s`ry pv`cpe on wrjsomonl `iwejyi`n}
jwwjr}pno}o`v }j }djv` w`jwe` |dj hr` nj} conmonl `iwejyi`n}.
Jpr fjpn}ry ov h m`s`ejwonl fjpn}ry |d`r` }d` w`r fhwo}h onfji` jc
b`onl hrjpnm -8777 w`r hnnpi o}v |hy b`donm hv fjiwhr`m }j PV.
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
85/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
]d` r`hvjn cjr ej| w`r fhwo}h onfji` b`onl e`vv jwwjr}pno}o`v vpfd
chor fhn d`ew on r`mpfonl }d` w`r fhwo}h onfji`.
D`nf` hn `s`n} eok` }dov |oee hevj d`ew jpr fjpn}ry }j m`s`ejw by
wrjsomonl `iwejyi`n} }j pn`iwejy`m hnm `mpfh}`m v}pm`n}v
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
86/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
VJFOHE @NSORJNI@N]1
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
87/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
Jpr fjpn}ry ov nj ijr` }d` vhi` o} pv`v }j b`% }d` `tw`f}h}ojn dhv
onfr`hv`m% }d` v}hnmhrm jc eosonl dhv onfr`hv`m.
O}v nj ijr` h fjpn}ry |d`r` |ji`n |`r` nj} heej|`m }j lj jp} cjr
ajb hnm `mpfh}` d`r.
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
88/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
]d` wj|`r jc on}`rn`} dhv onfr`hv`m hnm w`jwe` dhs` }hk`n
MJ].fji hv h n`| hnm }oi` vhsonl i`hnv }j l`} oncjri`m% e`hrn%`najy hnm v`hrfd cjr jwwjr}pno}o`v.
]d` m`ihnm cjr IBHv dhv onfr`hv`m hnm }d` frhq` }j b` hn IBH
hijnl v}pm`n}v dhv hevj onfr`hv`m r`hvjn b`onl% ijn`y% chi`%
r`vw`f} hnm r`fjlno}ojn.
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
89/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
]@FDNJEJLOFHE @NSORJNI@N]1
]d` pv` jc fjiwp}`r dhv oii`nv`ey onfr`hv`m on jpr fjpn}ry.
Nj|% `s`ry}donl ov mjn` }drjpld on}`rn`} hv o} wrjsom`v fd`hw hnm
}oi` vhsonl i`hn cjr l`}}onl oncjri`m hnm }j mj j}d`rv |jrk.
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
90/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
D`nf` jneon` wr`v`n}h}ojn% fhv` v}pmy% ihrk`}onl wehnnonl `}f vpfd
`s`n}v b`onl fjnmpf}`m jneon` |oee b` hwwr`foh}`m hv nj| }d` |hy}`fdnjejly ov b`onl hff`w}`m on Onmoh.
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
91/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
VJPRF@V JC ONCJRIH]OJN
Wroihry M h}h
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
92/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
Vprs`y fjnmpf}`m |o}d 67 v}pm`n}v whr}ofowh}onl hvkonl }d`i
}j hnv|`r }d` xp`v}ojnnhor` m`voln`m cjr }d` r`v`hrfd hbjp}}dov `s`n}
V`fjnmhry Mh}h
Bobeojlrhwdy
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
93/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
8. \`b Ihrk`}onl Cjr Mpiio`v
)Ahn Qoii`rihn
2. Hms`r}ovonl hnm Wrjij}ojn
)L`jrl` @. B`efd # Iofdh`e H. B`efd
6. Ihrk`}onl Wehn
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
94/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y
\`beojlrhwdy
V`hrfd `nlon`v
8. Ljjle`.fji
-
8/14/2019 MARKETING PLAN...ONLINE EVENT
95/95
[TF@E@RH]JR B@_JNM HNM HBJS@Y