Event Hacks: 8 tips for online event marketing success
Transcript of Event Hacks: 8 tips for online event marketing success
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46% of the world is connected on the web.
www.internetlivestats.com/internet-users
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7210 tweets
722 Instagram photos
2.5 mil emails Sent every second
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How do you stand out from the noise?
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1 Create an event landing page
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1 Create an event landing page
Make it simple for attendees to find out more about your event.
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1 Create an event landing page
Have all the information your target audience will need in one landing page.
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2 Use striking visuals
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2 Use striking visuals
People process graphics 60,000 times faster in comparison to text.
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Visuals are also 43% more persuasive than text in affecting us psychologically and physiologically.
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2 Use striking visuals
Create visuals that reflect your event’s vibe and brand them with your logo to create a
lasting association with your event.
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3 Build an email database
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3 Build an email database
Ask yourself this – how many times do you check your email in a day?
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3 Build an email database
That’s right, at least once and for the more inbox-zero conscious folks, probably three
or more times a day.
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On average,
Email is almost 40 times better at acquiring new customers compared to Facebook or Twitter.
www.mckinsey.com/business-functions/marketing-and-sales/our-
insights/why-marketers-should-keep-sending-you-emails
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4 Curate a list of relevant media
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4 Curate a list of relevant media
Event listing sites are great for getting your event discovered, particularly those whose
readers are in relevant communities.
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4 Curate a list of relevant media
The key to getting your event publicised is authenticity.
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5 Create online content for your audience
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5 Create online content for your audience
Create Infographics, blog posts, whitepapers, videos or podcasts to address
the pain points faced by your audience.
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5 Create online content for your audience
Show your audience that you’re knowledgeable and passionate about what
you do.
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6 Highlight who’s coming
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6 Highlight who’s coming
People attend events to meet others. Get attendees excited about networking
opportunities!
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6 Highlight who’s coming
Profile influential speakers or attendees, and be loud about it on social media or email.
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7 Leverage the power of anticipation
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7 Leverage the power of anticipation
Withhold interesting pieces of information about your event that is not
crucial to an attendee’s decision to attend.
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7 Reveal this information at a later time to
create bursts of publicity buzz on social or online media.
Leverage the power of anticipation
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i.e. An underground venue or an influential speaker who will join your already star-studded panel.
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8 Know your audience
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8 Know your audience
Segment your target audience. i.e. by demographic, type of event goer
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8 Know your audience
Visualise a day in their life (i.e. where and what they are most likely doing at specific
times in a day).
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This allows you to understand where your audience is online.
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8 Know your audience
Ask about their concerns and understand the roadblocks to their goals.
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This helps you phrase marketing messages to convey your event’s value to them.
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Know your audience
DOWNLOAD TEMPLATE
Understand what makes your attendees tick and craft an event they'll love and recommend with a free
attendee segmentation template.
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Suling Wong
Produced by
Claire Ding
Original article by
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