10 FACEBOOK ADVERTISING HACKS AND TIPSLOOK BEFORE YOU “BOOST”

FACEBOOK WANTS ME TO USE THIS BUTTON

HOW CAN I TELL IT WANTS ME TO “BOOST” IT?

BUT IS THAT THE SMARTEST MOVE I CAN MAKE?

Can’t set Campaign Objective

Limited targeting options

Can’t determine placement (mobile, etc.)

Sloppy naming convention

STRATEGY TIPS AND HACKS

BIT.LY/FB-ADS-TIPS

INSTALL THE FACEBOOK PIXEL#1

UH-OH… LIVE DEMO TIME [DUCKS]

GOOGLE TAG MANAGER: ONE TAG TO RULE THEM ALL>>> HTTPS://WWW.YOUTUBE.COM/WATCH?V=RWSVBZ_UMCE

CREATE SIMILAR AD#2

CHANGE THIS

OR THESE

ONE AT A TIMEAKA “A/B TESTING”

DON’T FORGET

>>> https://www.facebook.com/business/google-analytics/build-your-url

TARGETING—USING THE “AND” OPERATOR#3

Rule of !

ADD A DEMOGRAPHIC

PAIR WITH INTERESTS

PURE JOY

PHASED APPROACH#4

Step 1: Take the long way ‘round

Advertise for Likes

Advertise top of funnel content (blog posts, etc.)

Advertise videos

Step 2: Create Custom Audiences

People who Like your Page

Retarget visitors to your blog

Retarget people who’ve watched your video(s)

Step 3: Profit

Advertise to each step of the buyer’s journey

Awareness = talk about problem

Consideration = discuss possible solutions

Decision = close with sale, meeting, product demo

Also called inbound marketing

>>> http://sacramento.hubspotusergroups.com/sacramento-hug-kick-off-event

RELEVANCE SCORE#6

SET UP AN ANALYTICS DASHBOARD#7

CUSTOMIZE COLUMNS

ECOMMERCE EXAMPLE

USE WHAT YOU NEED

AD CREATIVE BEST PRACTICES#8

DOES YOUR AUDIENCE HAVE A RECOGNIZABLE ENVIRONMENT? USE IT.>>> http://www.digitalmarketer.com/facebook-ad-design-inspiration/

USE TEXT

>>> https://instapage.com/blog/facebook-20-text-rule/

USE STOCK PHOTOGRAPHY WITH CARE

>>> http://unbounce.com/landing-page-examples/10-landing-page-mistakes-youll-never-make-again/

TEMPTING…

USE FACES

ADS SHOULD MATCH THE ‘SCENT’ OF LANDING PAGE#9

“Scent” = seamless handoff between ad and landing page.

AD

LANDING PAGE

>>> https://adespresso.com/academy/blog/5-scenarios-when-combining-facebook-ads-and-landing-pages-skyrockets-conversions/

FACEBOOK ADS + EVENTBRITE#10

>>> HTTP://GAMEPOINTWRITING.COM/INSTALL-THE-FACEBOOK-PIXEL-IN-EVENTBRITE-AND-TRACK-CONVERSIONS/

GET YOUR PIXEL ID (NOT THE WHOLE CODE)

“MANAGE EVENT” IN EVENTBRITE DASHBOARD

CHOOSE “EVENT REGISTER”

CHOOSE “MAKE PURCHASE”

FINISHED PRODUCT LOOKS LIKE THIS

MEANWHILE, BACK IN FACEBOOK ADS MANAGER

BASED ON ACTUAL TICKET VALUE (VARIABLE)

FACEBOOK AD HACKS AND TIPS 10-9-8-7-6-5-4-3-2-1-DONE.THANKS FOR YOUR ATTENTION.

logan@gamepointwriting.com

gamepointwriting.com