Marketing your event online with youtube

How To Market Your Event Online With

Table of Contents

Introduc=on………………………………3 Adding Video To YouTube………….4 YouTube Video Manager……………5 Embed on Your Website……………6 Sharing Your Video……………………7 Comments & Likes…………………….8 Tracking Your Impact…………………9 Adver=sing Your Video………………11 Conclusion…………………………………16

Online Marke=ng With YouTube 2

Introduc=on

How To Market Your Event Online With YouTube 3

YouTube is #1 service for video on the internet. It boasts more than 1 billion unique users every single month. This guide will cover -‐  Adding video to YouTube -‐  Managing your videos -‐  How to embed on your website -‐  Tracking your impact and -‐  How to adver=se on YouTube Event Commercials is the easiest way to do online marke=ng with video by automa=cally adding your online commercial to our YouTube Channel. This simplifies the process to share and embed on your exis=ng website and to share to a number of other services like Facebook, TwiYer & LinkedIn.

Adding Video To YouTube

To add video to your YouTube page •  Log in to your YouTube account •  Choose the "Upload" buYon

–  This buYon is located in the top middle of the screen next to the search bar

•  Select the video file you want to upload –  Once selected, the file will begin to upload

•  Add details about your video

4 How To Market Your Event Online With YouTube

YouTube Video Manager

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The Video Manager page will allow you to track and manage your uploaded videos. Two things you should always do are -‐  Add tags to your video and -‐  Select a category for your video Doing these two things will improve your marke=ng efforts by exposing your video to a larger, targeted audience.

How To Market Your Event Online With YouTube

Embed On Your Website

•  YouTube makes it easy to embed your video on your on website or blog –  Click the "Share" link below the video and –  Choose the "Embed" op=on –  Choose your preferred video dimensions –  Copy the code –  Paste this code into your website's HTML


Sharing Your Video

•  An added benefit of uploading your video to YouTube is that it allows for fast sharing to –  Facebook, TwiYer, LinkedIn, Google+, Tumblr, Pinterest, Blogger, StumbleUpon, My Space and Reddit

•  To share your video to any of these social networks –  Click the Share link below the video –  Choose a social network –  Follow the on screen instruc=ons


Comments & Likes

•  One way to improve your response and engagement rates is to encourage YouTube comments and likes –  YouTube comments and likes increase the virality of your marke=ng

campaign –  They also serve to increase the exposure to your poten=al audience

•  An easy way to drive comments and likes is to post the first comment asking a ques=on about what your poten=al aYendees are looking forward to at your event


Tracking Your Impact

•  YouTube has one of the best analy=cs dashboards for tracking your users' engagement with your specific videos and your impact overall.

•  With YouTube's Analy=cs Dashboard, you can track: –  Total number of video views –  Es=mated minutes watched –  Your number of subscribers – Video likes & dislikes – Number of comments – Viewer demographics


Tracking Your Impact (cont’d)

•  To access your YouTube Analy=cs Dashboard –  Sign in to your YouTube account –  Choose the drop-‐down arrow next to the Upload buYon –  Select Analy=cs to take you to the analy=cs for your

YouTube channel –  Select the video you want to view the analy=cs of


Adver=sing Your Video

•  YouTube makes it very easy to adver=se your new video

•  YouTube Adver=sing is usually a cost effec=ve means of increasing your exposure to your poten=al audience and can substan=ally increase your engagement rates – For example, a $30 budget for one week could result in your video being viewed an addi=onal 1,000 to 7,000 =mes and your ad being seen over 100,000+ =mes


Adver=sing Your Video (cont’d)

•  To adver=se your video: – Go to your YouTube Video Manager –  Select the video you want to adver=se –  Choose the upside down triangle next to the Edit buYon

–  Select Promote –  Click the "Create A Campaign" buYon –  Select your budget



•  To adver=se your video (cont’d): –  Select your campaign dura=on

•  While you can technically start with as small as one (1) dollar for one (1) day, I recommend at least $10 for over seven days (i.e. one week) and measure your results

–  Choose your Audience •  While the default is Everyone, your video adver=sement

will generally be more effec=ve if you focus your adver=sement on users who fit your audience profile (e.g. in United States, interested in business educa=on)



•  To adver=se your video (cont’d): –  Crak your Ad

•  Target your adver=sement's language to your audience's profile and crak the language to convey the benefits of watching your video

•  For example, if you are adver=sing a legal educa=on conference, you might choose your headline to be "AYn: Legal Info Pros!" and the descrip=on as, "The premiere educa=onal & networking event for you”



•  To adver=se your video (cont’d): –  Click the next buYon which will take you to your Google AdWords account

–  Confirm your adver=sing campaign's details

– Watch the YouTube views come in!


Conclusion

•  Following these steps will help you take advantage of YouTube Adver=sing as it is a great way to improve your online marke=ng with video


A Special Offer

Visit hYp://eventcommercials.com to get a free promo=onal YouTube

video for your next event


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How To Market Your Event Online With YouTube

Marketing your event online with youtube

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