Enlightened Mind & Way of Success

Marketing Plan of an Android

App

Table of contents

Executive Summary

Situation Analysis

Goal

Marketing Strategy

Tactics

Implementation

Company’s Aim is to Disseminate…

Ethical knowledgeYoga, Meditation, Pranayam

Positive, Life Elevating ThoughtsBook- Bhagavad Gita (As It Is)

Winning Formulas

 

Situation

Some Competitor’s Apps:

Competitors: Enlightened Mind Daily

Spirituality And Good Thoughts

Spiritual Thoughts and Pictures

20000+ Motivational Thoughts

Point Of Parity

• Motivational Thoughts

• Blogs• Articles• Spiritual Videos• Spiritual Gurus

Point Of Difference

• Seminars at Regular Interval

• Spiritual + Motivating Videos

• Spiritual Gurus+ Motivators

• Personal Counseling Assistance

• Premium Service also available

Budget & Sales Estimated Budget: $10000 which includes:1. Videos subscription from various channels2. Paying to Motivators & Spiritual Gurus for

Seminars3. Advertisement & Expansion 4. Registration charge on Google Play

Goal

Reaching as much customer as possible giving them a sort of

spiritual upliftment

Mission: Spiritual Up-liftment & Inspiration

Estimated Budget = $10000Net Income to target in next six

months= $20000Net Income to target in this year=

$40000

Target Segment : Youth

Freemium

VS

Daily Motivating Quotes

Articles*

Illustrative pictures & Videos on methods of Yoga and Meditation

Spiritual Music download

*Terms & Condition applied

Personal Counseling

Videos Subscription

Discount on Seminar by Great Motivators & Gurus

Books and Magazines

Access to unlimited Articles

And other Life Motivating Tools…

Value Proposition

Customer’s value:

• Giving benefit to the customer through freemium marketing plan and premium service at affordable price.

• Constant updation of app.• Users get incentives on

Referring apps to their social circle

Collaborators

Collaborator’s value :

Our clients grow their business typically by a minimum of 30-50% over the year while cutting costs by 35%. Incentives will be provided on bringing more and more people in seminar and symposium

30% - 70%

Collaborator’s value

Company’s value

Company’s Value:We help salespeople crack into corporate accounts, speed up their sales cycle and win big contracts.Internet Marketing Company: Our products help people leverage the internet to triple their market reach and cut marketing costs when launching new products.

Our App Name

Enlightened Mind And Way of Success

Our Logo

Enlightened Mind

Enlightened Mind

Our Slogan

Communication Giving best service to end users so that it

will positively influence their buying behavior

• Mobile Marketing• Website• Whatsaap• Company’s Care Number

• Social Media• Blogs• Opinion Leaders• E-Mail

Distribution Major Distribution Channel

Google Play Store

Direct Link of Apps at Facebook, twitter ,Google+, Youtube channels, Google AdSense having ASO(App Store optimisation) Technique and Sponsoring events.

InfrastructureOne App and one website

Office at each states’ Capitals

Approx Twenty Gurus & Motivators as a whole

Gurus

Motivators

Schedule

•Duration between consecutive Seminar=15 days(Tentative).

•Personal Assistance camp at every weekend.

Ten Years Plan First three years metro cities.

Next five years cosmopolitan cities.Next two years Tier-3 cities and rural areas.

People from Rural and small town generally copy the culture and

lifestyle of metropolitan cities so it becomes a bit easier for us to

persuade them about our services

This presentation is prepared by Prashant

Kumar, Jadavpur University, Kolkata during Marketing

Internship under Prof. Sameer Mathur, IIM-

Lucknow

Disclaimer