Marketing plan-Android app
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Transcript of Marketing plan-Android app
![Page 1: Marketing plan-Android app](https://reader034.fdocuments.us/reader034/viewer/2022051520/58ac25791a28abf03a8b5b05/html5/thumbnails/1.jpg)
Marketing PlanHealth and
fitness app- “FITU”
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FitU•The app offers a capability to create custom workout plans and doesn’t distract users from exercises at the same time.•Safest and most efficient app to lose weight, get a flat tummy & strengthen muscles.
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The Nilson report shows the global health and fitness mobile app market was worth about $4 billion in 2014, and it’s going to increase up to $26 billion by 2017.
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Action Plan
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• Motivate customers to be regular with their fitness plan .
• Do this by recording and presenting them the analysis of their progress in real time.
• Research to find where the already existing apps are lagging and update those things.
• Let them share this with their friends and family to develop a competitive ecosystem.
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Situation Analysis
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• Android accounts of around 80% of the app market.
• IOS around 12% and windows phone less than 1%.
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Target customers
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• Looking at age distribution, the 25-34 year-old age group over-indexes 41% compared to the average mobile consumer, and the 35-54 year-old group over-indexes 47%. Teens and millennials under-index by 28% and 57%, respectively.
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• Looking at gender distribution, Fitness Fanatics are 62% females and 38% males. That compares to 48% females and 52% males for the average mobile consumers.
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Goal
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• More features will be added or even its price will be reduced if the number of downloads of the paid app doesn’t increase in 5 months.
• Revenue generated from paid app will be spent in further innovation.
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• First Goal for the free version would be to reach 10,000 downloads on different platforms.
• Time limit for this will be at maximum of 4 months in the market
• Major changes will be made in our app if this target is not achieved.
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Strategy
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Collabotors• Partners for Advertising• Other Start-ups• App Developers
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Competitors S Health• Provide core features to keep body fit and healthy.• Tracks daily routine .• 100 Million downloads.
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Context• Technological- An entire fitness
world in a Smartphone app.• Physical- People exercise and
stay fit and healthy for a better society.
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Value Proposition• Simple and effective exercises.• User can set the amount of time
he/she wants to workout and the exercises to be done given accordingly.
• Beautiful UI design for convenient experience.
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Services• Offers on the paid version of the
app.• Effective feedback.• Regular updates in both Free and paid version of the app.
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Incentives• Offers for those who refers the app to
others.• Watching Ads to unlock new features
for limited version.• Offers to those who help promoting
the app on social media.
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Communications• Promoting paid version in free
version.• Collaboration with profound brands
such as Google Fit.• Advertising on other apps.• Feedback.
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Distribution
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Infrastructures Developers-• Keep upgrading the app• Keep a check of the Bugs
People contributing to the app-• Find more information that can be
added.
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Processes• Monitoring Competitors.• Good publicity of the app.• Collaboration with renowned sports brands.
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Disclaimer This presentation was created by Nikhil
Chaudhary, NIT Goa during a marketing internship under Prof. Sameer Mathur, IIM Lucknow.