Android app marketing plan
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Transcript of Android app marketing plan
![Page 1: Android app marketing plan](https://reader035.fdocuments.us/reader035/viewer/2022062903/58b881041a28ab44078b5f69/html5/thumbnails/1.jpg)
Marketing PlanAndroid App – Tracker Companion
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Ever yone in t oday’s wor l d car r ies a smar t pho ne. I n t h i s
busy and f ast paced wor l d, why no t l et an app hel p yo u get
assur ed abo ut your ch i l dr en o r el der s when t hey ar e away f r om
home?!
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So here is the one stop solution :-
Tr acker companio n
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How the app works :-
This app allows the tracking device to get access to real time locations of the device being tracked. The app, installed on both the smartphones, should have continuous internet (not in case of the premium version).
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Situation Analysis (1/3)Company Overview
Core Competencies :- The most accurate Family Locator for your family safety.Reduced time and efforts.See your family & friend locations in real time.Know your family is safe, or needs your help.Get notification, when your kid reaches destinationReceive alert when kids go where it’s not safe
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Strategic Assets• In-App purchases, in keeping with the Freemium Model.• In-App advertisements, that’ll generate revenues.• Communication Partners
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Situation Analysis (2/3)Market OverviewThe number of smartphone users is ever increasing. Users spend most of their usage time in apps.
Opportunities Increasing use of smartphones Real time data Internet-less usage J oint families prevalent in India
Threats Strong competition from already
existing apps A relatively new concept for the
Indian market Requires huge marketing budget
to create awareness
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Situation Analysis (3/3)Target Customers
Busy and working adults in the family, who need to take care of their children and parents.
Members of Joint families.
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Goal :-
One of the most popular tracking apps
10K + Downloads on the Google Play Store
Target Conversion Rate – About 2-3%
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For the customers :-✓ See your family & friend locations in real time✓ Share free messages with your family✓ Know your family is safe, or needs your help✓ In need send/receive SOS with exact location✓ Get notification, when your kid reaches destination✓ Receive alert when kids go where it’s not safe✓ See the location history of family member during past 7 days (available as an in-app purchase)
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Collaborators :-A team of app developersA logistics teamPrint and Digital Communication Partners
Gps phone t r acker
Fami l y GPS t r acker Kid Cont r o l
Fami l y Locat o r - Phone T r acker
Competitors
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Customer Value: ✓ The family locator app lets you find your friends or family members easily with augmented reality✓ Family Locator app keeps you in touch even if you are busy ✓ Check-in to tell others your location
Collaborator Value:Hope to compete with other major players in the industry and a large, diverse user base.
Company Value:Positive work environment, good pay, growth potential, opportunity to pursue interests
Value Proposition
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Free Version of the product:-✓ See your family & friend locations in real time✓ Share free messages with your family✓ Know your family is safe, or needs your help✓ In need send/receive SOS with exact location✓ Get notification, when your kid reaches destination✓ Receive alert when kids go where it’s not safe✓ See the location history of family member during past 7 days (available as an in-app purchase)✓ Tracker Companion combines the robust GPS functionality and internet mapping✓ Tracker Companion app was designed as an easy to use tool for your family and friends✓ Privacy of your family is top concern for us, reveal location only to people you trust✓ Know when kids leave school, Grandma’s, and mark danger zone in the map to be notified when family member enters the zone✓ Navigate to places your close one got stuck (works best with Sygic GPS Navigation)✓ The Tracker Companion app lets you find your friends or family members easily with augmented reality✓ Tracker Companion app keeps you in touch even if you are busy ✓ Check-in to tell others your location
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Premium Version of the product:-
Al l t he f eat ur es wi l l be avai l abl e o ffl ine as wel l . Offl ine maps can be saved.
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Brand
Tag Line : “Rest assured; your family is safe”
Tracker Companion
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The free version of the app will help in generating traffic and attract new customers
The premium version of the app will be priced at $9.99 per month
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incentives
To customers Rebates, coupons, % Off Free upgrades with purchases
To collaborators Recognition and self-worth
To Employees Reward, bonus and recognition
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BloggingContacting professional
bloggers who careWord-to-mouth publicityCreating product videos with
some real reviews
Separate website for the appPitching the app to various
review websitesOnline publicity through
Facebook, Twitter, LinkedIn, etc.
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Distribution :-
Company Website
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1) Hire app developers and brief them with the design
2) Search for potential investors to financially aid us
3) Prepare the print and video advertisements
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ScheduleManaging retailing,
wholesaling and logistics (1 month)
Designing Integrated marketing channel
(2 weeks)
Developing Pricing Strategies (2 weeks)
Setting Product Strategy (3 weeks)
Setting up Strategic Business
Units (2 months)
Market Research (2 months)
Crafting Market Positioning (3 weeks)
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Thankyou