Marketing Plan for OrderFolks, an food-grocery delivering startup
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MARKETING PLAN : OrderFolks
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Transcript of Marketing Plan for OrderFolks, an food-grocery delivering startup
MARKETING PLAN : OrderFolks
ARNAB BOSE INDIAN INSTITUTE OF TECHNOLOGY,KHARAGPUR
1
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4 • STRATEGY
5 • TACTICS
TABLE OF CONTENT
EXECUTIVE SUMMARY
SITUATION ANALYSIS
GOAL
STRATEGY
TACTICS
OVERVIEW OF COMPANY
A DELIVERY STARTUP, WHICH HELPS PEOPLE
TO GET HOT FOOD AND
FRESH GROCERY DELIVERED AT THEIR DOOR STEP
GOAL
MAKING LIVES EASIER BY REVOLUTIOIZING THE CONCEPT OF
FOOD AND GROCRY DELIVERY
CONSUMERS SAVE 20-50% PER
ORDER ONLINE AND ABOUT 20% PEOPLE ARE ORDERING ONLINE
60% OF ASIA-PACIFIC IS WILLINIG TO USE
DIGITAL RETAILING
COURSE OF ACTION
EXPAND ITS SALES TERRITORY AND ATTRACT NEW
CUSTOMERS THROUGH DIRECT MAILING, SOCIAL MEDIA PUBLICITY AND ADVERTISEMENTS
S W
O T
-> SUPERIOR TECHNOLOGY->SIMPLE AND USER FRIENDLY INTERFACE-> CUSTOMER LOYALTY
->STIFF COMPETITION->LOW INVESTMENTS->ADOPT ING NEW TECHNOLOGIES
-> BUSINESS MODEL EASILY COPIED-> LIQUIDITY IN
CUSTOMER TRENDS
->GLOBAL COMPETITION->ACQUISITION OF ANALYTICS FIRMS->R&D INNOVATION
COMPANY AND MARKET OVERVIEW
S W
O T
-> SUPERIOR TECHNOLOGY->SIMPLE AND USER FRIENDLY INTERFACE-> CUSTOMER LOYALTY
->STIFF COMPETITION->LOW INVESTMENTS->ADOPT ING NEW TECHNOLOGIES
-> BUSINESS MODEL EASILY COPIED-> LIQUIDITY IN
CUSTOMER TRENDS
->GLOBAL COMPETITION->ACQUISITION OF ANALYTICS FIRMS->R&D INNOVATION
MAINLY FOR WORKING PROESSIONALS
LEADING BUSY LIVES IN TIER A CITITES
CURRENT SCENARIO
CONSIDERABLY LOW AS COMPARED TO OTHER
INDUSTRIES
CURRENT SCENARIO
LOWER INVESTMENT IN FOOD-TECHS WHICH ARE
INCREASING GRADUALLY
INCREASE SALES 30% OVER NEXT YEAR , WHILE
MAINTAINING 20% PROFIT MARGIN
TARGET MARKETVALUE
PROPOSITION
FAST CASUAL FINE DINING
FAMILY DINING CASUALCOLLLABORATORS
FAST CASUAL FINE DINING
FAMILY DINING CASUAL
IMPLEMENTATION OF REGULAR
CUSTOMIZED MEAL SCHEMES STANDS OUT IN THE
STIFF CMPETITION
TARGET MARKETVALUE
PROPOSITION
ENSURING CUSTOMER DELIGHT AND SATISFACTION AT EVERY POINT IN THE PROCESS OF
DELIVERY
ENSURING STEADY AND ORGANIC GROWTH OF ORDERS AT A MINIMUM OF 10%
BRAND
OrderFolks – simply encourages the users to engage in the process of
ordering , and experiencing delight at every point in the process
FAST DELIVERY OF FOOD AND GROCERY
FRESHNESS DELIVERED AT
DOORSTEP
SERVICES
FAST DELIVERY OF FOOD AND GROCERY
FRESHNESS DELIVERED AT
DOORSTEP
PREMIUM VERSION
INR 500 PER MONTH OR INR 5000 PER YEAR
FREE VERSION
INR 20 FOR ORDERS BETWEEN INR100-200 AND INR 50 OR 20%
WHICHEVER IS LOWER FOR HIGHER ORDERS
PRICING
PREMIUM VERSION
INR 500 PER MONTH OR INR 5000 PER YEAR
FREE VERSION
INR 20 FOR ORDERS BETWEEN INR100-200 AND INR 50 OR 20%
WHICHEVER IS LOWER FOR HIGHER ORDERS
DELIVERY OF FOOD AND GROCERY AT YOUR PREDETERMINED TIME
REGULAR MEAL PLAN
DELIVERIES AT SPECIFIED TIMES
INCENTIVES FOR PREMIUM VERSION
DELIVERY OF FOOD AND GROCERY AT YOUR PREDETERMINED TIME
REGULAR MEAL PLAN
DELIVERIES AT SPECIFIED TIMES
THANK YOU !
