Grocery Mapper
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Transcript of Grocery Mapper
Hi.
Let me tell you a story.
All stories havea main character.
We’ll call him Phil
Phil...goes grocery shopping
Phil
While at the Store...Phil tries to find caramel.But he can’t locate it.So he asks a clerk.The clerk gives him two locations.Phil tries both with no luck.Frustration builds.Time is wasted.Phil ultimately leaves with no caramel
While at the Store...Phil tries to find caramel.But he can’t locate it.So he asks a clerk.The clerk gives him two locations.Phil tries both with no luck.Frustration builds.Time is wasted.Phil ultimately leaves with no caramel
While at the Store...Phil tries to find caramel.But he can’t locate it.So he asks a clerk.The clerk gives him two locations.Phil tries both with no luck.Frustration builds.Time is wasted.Phil ultimately leaves with no caramel.
While at the Store...Phil tries to find caramel.But he can’t locate it.So he asks a clerk.The clerk gives him two locations.Phil tries both with no luck.Frustration builds.Time is wasted.Phil ultimately leaves with no caramel.
While at the Store...Phil tries to find caramel.But he can’t locate it.So he asks a clerk.The clerk gives him two locations.Phil tries both with no luck.Frustration builds.Time is wasted.Phil ultimately leaves with no caramel.
While at the Store...Phil tries to find caramel.But he can’t locate it.So he asks a clerk.The clerk gives him two locations.Phil tries both with no luck.Frustration builds.Time is wasted.Phil ultimately leaves with no caramel.
While at the Store...Phil tries to find caramel.But he can’t locate it.So he asks a clerk.The clerk gives him two locations.Phil tries both with no luck.Frustration builds.Time is wasted.Phil ultimately leaves with no caramel.
While at the Store...Phil tries to find caramel.But he can’t locate it.So he asks a clerk.The clerk gives him two locations.Phil tries both with no luck.Frustration builds.Time is wasted.Phil ultimately leaves with no caramel.
While at the Store...Phil tries to find caramel.But he can’t locate it.So he asks a clerk.The clerk gives him two locations.Phil tries both with no luck.Frustration builds.Time is wasted.Phil ultimately leaves with no caramel.
Has this ever happened to you?
Isn’t there a better way to shop?
CANT WE SAVE PHIL FROM FRUSTRATION!?!?!
CANT WE SAVE PHIL FROM FRUSTRATION!?!?!
SEE HOWFRUSTRATEDHE IS!!!!!!!!!!!!!!!!!!
Yes.
Introducing...
Changing The Way To Grocery ShopGROCERYMAPPER.COM OVERVIEW
Overview 24
“Old” Way vs. “New” Way
The Genesis
Use Cases
Design Concept & Process
Visual Mock-ups
Competitive Analysis
Conclusions
A new way to shop efficiently
System Life Cycle The “OLD” Way 26
Write ListHead toGrocery Store
Checkout& Pay
System Life Cycle The “OLD” Way 27
ahhhhh!!!SH@T!!!Kids call
Spouse calls
Write ListHead toGrocery Store
Checkout& Pay
Ask for input
Find Time
Shop Browse Aisle
Ask For Help
Redirected
Redirected
Locate items
Run Errand
Spend 2 hours
ANNOYED
FRUSTRATED
Old lady + Cart
F@%K
Kids call
Kids call Browse AisleBrowse Aisle
!!!
!!!ShopShop
Shop
System Life Cycle 28
Log into website
PrepareGrocery list
Head to Grocery store
At store, check in at kiosk
Print coupons
Shop with list onmobile device
ShopCheck out, pay& scan card
Sign up for Account
ChoosePay Now
Choose Payat Store
Choose Pull &Pick Up
Choose BrowseStore
GroceriesDelivered
Choose Timefor Deliver
List ActivatedList Moved toHistory
List Created
The “NEW” Way
The GenesisCONCEPTUAL OVERVIEW
The Genesis 30
The Genesis 31
Use CasesWHO AND WHY WOULD ANYONE USE THIS SITE?
Luisa Martinez
Young Immigrant
Susan Kirkpatrick
Happy Homemaker
Use Cases 33
Zach Hamilton
Young Professional
Pam Byer
Soccer Mom
Rick Johnson
Student
Luisa Martinez
Young Immigrant
Susan Kirkpatrick
Happy Homemaker
Use Cases 34
Zach Hamilton
Young Professional
Pam Byer
Soccer Mom
Rick Johnson
Student
Luisa Martinez
Young Immigrant
Susan Kirkpatrick
Happy Homemaker
Use Cases 35
Zach Hamilton
Young Professional
Pam Byer
Soccer Mom
Rick Johnson
Student
Luisa Martinez
Young Immigrant
Susan Kirkpatrick
Happy Homemaker
Use Cases 36
Zach Hamilton
Young Professional
Pam Byer
Soccer Mom
Rick Johnson
Student
Luisa Martinez
Young Immigrant
Susan Kirkpatrick
Happy Homemaker
Use Cases 37
Zach Hamilton
Young Professional
Pam Byer
Soccer Mom
Rick Johnson
Student
Luisa Martinez
Young Immigrant
Susan Kirkpatrick
Happy Homemaker
Use Cases 38
Zach Hamilton
Young Professional
Pam Byer
Soccer Mom
Rick Johnson
Student
Luisa Martinez
Hard working young immigrant, cost-conscious, fluent in Spanish and learning English
Tengo que encontrar comida rápida en el supermercado, porque trabajo mucho. (I need to find food quickly at the supermarket, because I work a lot.)
Susan Kirkpatrick
Happy homemaker and shopping aficionado
I love to shop!. Most foods that I buy are organic, and I prefer to buy environmentally friendly products. I just moved to a new community and would like to try local recipes, but I don’t know where to look.
Use Cases 39
Pam Byer
The Cost-conscious, Coupon Cutting Mom with Kids
Because of my job and family, I can’t let grocerying take up much of my time. If only there was something that help speed up going shopping!
Zach Hamilton
The Young ProfessionalOn the Go
Listen, I go from my trainer, to my job, to YP meetings and don’t get home until 9:00 every night. I’m a social person. What can I say, I just don’t make time to get to the store so when I go, I like to be in and out.
Use Cases 40
Design ConceptA LOOK INTO THE DESIGN OF GROCERYMAPPER.COM
Design Concept Process Overview 42
Code TestingUser Testing
Identity
Proposal
Concept Brainstorming
User AnalysisSystemLife-cycle
Site Info.Architecture
DesignConcept
WireframesVisualMock-ups
Programming Implementation Maintenance
Site Features 44
Get Your GroceriesDelivery
Pick Up
Browse the Store
Create ListsType them
Search
By Category
Apply CouponsCouponRetreiver
Share RecipesKitchen Forum
Update ListsHoneyDo Updates
Site Features 45
Get Your GroceriesDelivery
Pick Up
Browse the Store
Create ListsType them
Search
By Category
Apply CouponsCouponRetreiver
Share RecipesKitchen Forum
Update ListsHoneyDo Updates Map Your
groceries!
Wireframe Concept 46
Visual Mock-Up 47
Visual Mock-Up Create A New List 48
Visual Mock-Up Main Navigation 49
Visual Mock-Up List Structure 50
Visual Mock-Up Menus, Basket, Suggestions 51
Visual Mock-Up Browse Store By Aisle 52
Visual Mock-Up Browse Store By Aisle 53
Visual Mock-Up Browse Store By Aisle 54
Visual Mock-Up Browse Store By Category 55
Visual Mock-Up Browse Store By Category 56
Visual Mock-Up Browse Store By Category 57
Visual Mock-Up Browse Store By Category 58
Visual Mock-Up Browse Store By Category 59
Additional Features Planned 60
CouponRetriever©
Text Alerts
ShoppingCircle©
PurchaseReady©
Delivery Service
Etc...
The CompetitionALL THE FOLKS WE BEAT BY A LANDSLIDE
Competitors 62 Aisle By Aisle
Competitors 63 Aisle By Aisle
Conclusions 64
GROCERYMAPPER.com is NOT:
A software application to purchase
A simple grocery list making tool
A grocery delivery service
GROCERYMAPPER.com is:
Comprehensive / Interactively selecting, purchasing, retrieving, and delivering
A competitive advantage tool for large grocery chains
Free to consumers
ConclusionsWELL, THIS IS WHERE WE ENDED UP
Conclusions 66
Advantages to shopping with GroceryMapper.com
Shop with pieces of time versus blocks of time.
Pick up/ Delivery options
Fast and efficient
Convenient and easy to use
Never feel lost in a grocery store again
Thank You
I’m now a GroceryMapper!!!