MARKETING PLAN FOR BOOKSFORSURE APP
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Transcript of MARKETING PLAN FOR BOOKSFORSURE APP
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MARKETITING PLANFORBOOKS FOR SUREApp
?DO YOU LOVES BOOKS
ARE YOUWORRIEDABOUT BOOKSPRICE?
THE JOY OF BOOKS
VIDEO
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BOOKS FOR SURE APPAN ONLINE APP FOR BUYING ,SELLING ,DONATING OLD USED BOOKS
EXECUTIVE SUMMARYSITUATION ANALYSISGOALSTRATEGYTACTICSIMPLEMENTATIONCONTENTS
SERVICES
BUSINESS MODELCOMBINATION OF ECOMMERCE AND MARKET PLACE MODEL
SITUATIONAL ANALYSIS
MARKET SIZEINDIA have 2nd largest number of internet user in the world(2016). 3rd largest for market for English and Regional books.Estimated to generate Rs.10,000 crore annually
FUTURE PROJECTIONS
ONLINE BOOK MARKET IN INDIA IS EXPECTED TO GROW BY 30-35% ANNUALLY BY NEXT 5 YEAR
STRENGTHSSAVES TIMESAVE MONEYLOTS OF BUYING OPTION EASY INTERFACENO. OF ONLINE BUYER
WEAKNESS
INCRESING NUMBER OF e-READERCHANGING SYLLABUS OF UNIVERSITYANOTHER ONLINE SELLER
BOOKCHORHEAD QUARTERHARYANAREGION OF OPERARTIONNCR REGIONGROWTHLOWSRENGTHQUICK SERVICE WEAKNESSINTERFACE IS NOT USER FRIENDLYOPERATES IN SMALL AREAHIGH MARGINWEBSITEwww.bookchor.com
COMPETITIVE ANALYSIS
GOALTO SERVES THE READERS BY PROVIDING ACCESSIBLE,RELIABLE WAY TO BUY BOOKS AT A VERY RESONABLE RATE
MARKETING STRATEGYTIE UP WITH LOCAL BOOKS SUPPLIER IN INDIABOOKS FROM THIS SUPPLIER WILL LISTED ON APP
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PACPACKAGINGKAGING
SOLD BOOK HAVE BRAND LOGO,QRCODE AND BARCODE.EVERY SUPPLIER WILL GIVEN BRANDED PACKAGE .ATTRACTIVE PACKING.
SIMPLE DESIGN EASY SHOPPING EXPERIENCESECURE PAYMENTDIFFERENT LANGUAGE
SEGMENTATIONCOLLEGE STUDENTSCOMP-EXAM STUDENTSHSC STUDENTSBULK BUYERS
TARGETING
COLLEGE STUDENTSCOMP-EXAM STUDENTS
POSITIONING
ENGINEERING COLLEGE STUDENTS
TACTICS
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PRODUCTSUSED BOOKS AND NEW BOOKSDONATE BOOKS -COLLEGE BOOKS-HSC BOOKS -COMPETITIVE BOOKS -FREE e-BOOOKS
CAREER GUIDANCECOUNSELLING
BRANDBOOKSFORSURE
LOGO
IKONSAVE MORE,READ MORE
TAGLINE
NAME
NEW BOOKS-75% OF MRP FOR COUNSELLING-RS.470 USED BOOKS-60% OF MRPCOMPETITIVEPRICING
35% OFF ON MRP FOR DOWNLOADING THE APP 100% OFF ON COUNCELLINGINITIAL OFFER
IMPLEMENTATION
PLACEWE START TO SELL BOOK BY MOBILE APP
PROCESSCUSTOMERSBOOKSFORSURE APP DEALERSBOOKS FOR SURE WAREHOUSEDISTRIBUTIONPACKAGING
WHO WE ARE?WHAT WE DO?HOW WE OPERATE?
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DISCLAIMER#CREATED BY GAURAV KUMAR,AEC ASANSOL DURING MARKETING INTERNSHIP UNDER PROF. SAMEER MATHUR,IIM LUCKNOW