Marketing plan development final presentation
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Transcript of Marketing plan development final presentation
Tiffany Barnes & Derek Scott
2015-2016 Marketing Plan and Strategy for the Marketing Degree
Option
Survey Results: Student Satisfaction
1 1
6
12
4
Student Sadisfaction
Extreemly Dissatisfied Dissatisfied Slightly DissatisfiedSlightly Satisfied Satisfied Extreemly Satisfied
According to the OUS 2013 Fact Book Oregon Tech is expected to increase enrollment by 87 students by 2022.
The business department only makes up 8% of Oregon Tech’s overall population. This means the management department will see an increase of only 7 people
with potentially 1 or 2 enrolling in marketing.
We’re in trouble..
History The marketing program was started in 1997 Mission Statement: “The Management – Marketing Option is a challenging, applicable degree
program that integrates management concepts in a technical and innovative setting as required by today’s dynamic business environment. The program develops graduates with relevant skills preparing students for entry into management careers in business, government, public, or social service organizations. Industry-trained faculty translates theory to practice; advising students through the diversity of the curriculum, project-based learning, and internships. The degree serves those students that seek a personal, hands-on learning experience and the needs of the businesses that employ them”.
Faculty: Department Head – Hallie Neupert Professors – Kristy Weidman & Don DaSaro
Marketing industry According to the Bureau of Labor statistics’ Occupational outlook
handbook the marketing field is growing! It is supposed to grow by 12% from 2012 to 2022. This means an additional 25,400 jobs introduced. The median pay in the marketing industry is $115,750 per year or
$55.65 per hour.
Marketing Jobs
Wage ranges
Survey Results: Age
<17 18-24 25-29 30-35 36-40 41>0
5
10
15
20
25
Age
Survey Results: Age
14
11
Gender
Male Female
Survey Results: Student Location
9
8
8
Student Location
Klamath Falls Other Oregon Out of State
19 year old male From Eugene Oregon Attended Oregon Tech because
of its athletics Choose the Marketing Program
because of the professors who have real world experience outside of the classroom
Choose this program because parents and athletic coaches advised it.
Target Market: “Justin Case”
20 year old female From Klamath Falls Oregon Attended Oregon Tech because
of its proximity to family and low cost
Choose the marketing program because of small class sizes compared to previous degree of Pre MIT
Choose this program because a friend in the program recommended it
Target Market: “Shanita Bath”
Competitors
U of O OSU SOU PSU WOU0
2
4
6
8
10
12
Competitors
PositioningClass Size
Overall Cost
Oregon Tech
Low
Low
PSU
OSU
Positioning Statement: The Marketing Degree offered at Oregon Tech is a superior degree choice over identical degrees offered at PSU and OSU for 18-24 males and females from Oregon because of the small class sizes and professors who offer industry experience
Increase enrollment: Increase enrollment with traditional students during 2015-2016 academic year. We would like to add 15 new students a year.
Strengthen partnership: Establish key partnership with KCC’s business department during 2015-2016
Build relationships: During 2015-2016 meet with high school business club faculty and business club seniors.
Launch Decisions
Launch Decisions Cont.
Create awareness: During 2015-2016 academic year, connect with Oregon Tech faculty advisors and admissions counselors
Creating credibility: During the 2015-2016 academic year, peruse the option of changing the degree name to a school of business offering a business degree rather than a management degree.
Where do we go from here..
Please be sure to read our report for further information!
Thank you!Go Owls!