Thomas Dolan, Zach Husband, Georgios Panakis,

Anthony Laperriere, Drew Cummings

Professor Lynch

Introduction to Marketing 113

Sports Management

MKT 113– Marketing Plan project

Friday December 21, 2012

NIKE concept offering development

A. Offering description (product/service)

a. Skis and Snowboards, and any necessary additional equipment for

skiing and snowbaording

b. For both men and women, adults, teens, and kids

B. Offering features (what are the characteristics of this offering)

a. All types of skis offered by competitors that aren’t patiented design

that consumers want (ex: freeride, freestyle, all-mountain, park,

tellamarking/backcountry, twintips, powder skis, cross-country,

Alpine, and Racing skis: Downhill, Giant slalom, and Slalom racing

b. All types of skis offered by competitors, that aren’t patiented design,

that consumers want (ex: all-mountain, freestyle, park, wide, freeride,

splitboard, powder, and racing)

c. Expanding existing winter apperal, and any additional apperal for

skiing or snowboarding

d. Necessary equipment for skiing and snowboarding

C. Offering benefits (what are the benefits for the segment of audience you are

targeting)

a. Keep up with competition and open options to address a bigger

overall market, then the market nike already addresses, then appeal

to a target market segmented by consumers who ski and snowboard

in general in addition to consumers that purchases sports equipment

and apperal made by nike

D. Price (what is the amount exchanged by the buyer to receive the value

offered by the offering)

a. Quality of the product compares with the price

b. Skis or snowboard that are top of the line will be valued at price that

would allow a profit

c. Levels of ability compare to quality/value compared to price

d. Meet all price ranges possible without losing money or over pricing

what the market considers acceptable to spend

COMPANY STRENGTHS

NIKE

ADIDAS AG

DICK'S SPORTING GOODS

MAJOR PRODUCTS & SERVICES

Products: Apparels

Accessories Footwear:

Athletic footwear Casual footwear

Equipments: Bags Socks

Sport balls Eyewear

Timepieces Electronic devices

Bats Gloves

Protective equipment Golf clubs Brands:

Nike Converse Cole Haan Converse

Chuck Taylor All Star

One Star Star Chevron Jack Purcell

Hurley Umbro

Robust market position bolstered by strong brand

equityCompetent technical

innovation in products enhancing Nike's

competitive advantage and brand equity

Broad distribution network

Leveraging strong brand portfolio to establish a robust retail footprintFocus on research and

development has facilitated continuous development of new

productsWide geographical

footprint with increasing focus on emerging

markets

Products:

Footwear Sports apparel

Sports accessories Golf equipment

(metalwoods, irons putters, golf balls,

footwear, apparel and accessories)

Hockey equipment and apparel

Brands:

adidas TaylorMade adidas Golf Ashworth Reebok

Rockport Reebok-CCM Hockey

Store-within-a-store merchandising conceptLeading market position garnered on competitive

pricingStrong support services

portfolio enhances differentiation

Executive Summary:

We are trying to get our company Nike, into the winter sports and skateboard

industry by teaming up with Lib Tech to associate ourselves with snowboards, skis and

skateboards. Through both our company’s and Lib Tech’s consumers we will be able to

open new doors for business through a brand extension. The products that are going to

be offered are snowboards, skis and skateboards. Our website is going to be heavily

advertising our new products as well as social media such as Twitter and Facebook.

Most importantly we will have special events and promotions, television commercials

and e-mails sent out to promote out new products. We are planning on having two

launch dates, with one being in 2013, during the Mountain Dew Tour at each location

holding the event and 2014 at the Winter Olympics in Sochi, Russia. This will allow us to

fulfill our mission statement and being innovative to athletes in the world. This offer will

allow our company to appeal to a new type of consumer by expanding our market to

increase profits.

The business challenge:

By doing this new offering it will reposition us over our competition by offering a

product mix that the competition currently doesn’t fully have or have in general. While

we already sell skateboarding skiing and snowboarding apparel, adding the snowboarding

skateboarding and skiing equipment and each actual product itself we will bring in a lot

more customers. We feel as if we cannot complete this idea alone, so we decided to try

and partner up with a company called Lib Tech. This is a small snowboard, ski and

skateboard company that makes handcrafted top of the line snowboards and skis for their

customers. Lib Tech is located in Seattle, Washington and unlike other brand names, such

as Burton; Lib Tech uses the highest quality material to make their snowboards and skis.

The reason we would like to join Lib Tech is because it is a smaller company, that

is in the 5 top best rated brands, with the latest and most advanced technology in men’s

snowboards and if we can make a partnership we will be able to help them help us. Lib

Tech snowboards were one of the top used brand at the 2010 Winter Olympics in

Vancouver. Nike is an extremely, well-known, global company and Lib Tech is not as

well known. With that being said if this partnership were to happen, we would be helping

Lib Tech potentially expand out of the USA because Nike has such a broad distribution

network along with a strong will to beat competition. With the unique snowboards, skis,

and skateboards, it will allow us to appeal to a new market for Nike. When you look at

Nikes competitors such as Dicks Sporting Goods, they sell ski apparel and boards and

skis but not their own brand. Nike sells the ski and snowboard apparel already and by

adding their own brand of skis and snowboards will put them in front of their

competition. Nike also has a mission; “Nike’s mission is to bring inspiration and

innovation to every athlete in the world. If you have a body you are an athlete” (About

Nike, Inc.). Nike will able to accommodate more athletes if they add snowboards, skis,

and skateboards to their line of products because it will acclimate more sporting goods

within the company.

The Market:

Nike and Lib Tech target market would revolve around customers who ski,

snowboard, and skateboard. From there the two companies would segment the target

market in order to focus particularly on geodemographics, behavioral and ability level for

skiing, snowboarding and skateboarding allowing us to provide each customer with the

proper equipment, information, and ultimately with the correct product to meet each

individual customers benefits. The target market would mainly focus on men and women

between the ages of 16-50. Overall we will be selling to all ages that can physically ski,

snowboard, and skateboard. We are focusing on that particular age because they will be

the most desired buys. From a financial stand point we will mainly be focusing on

consumers who can afford the price range of Lib Tech products, which is on the high side

do to Lib Tech’s high quality, handcrafted, patented design. Now in regards to our

competitors, only one actually sells the products but only snowboards and skateboards

not skis, but like our partnership with Lib Tech, Dick’s Sports Good is partnered with

other snowboarding brand like Burton, K2 and Salomon, in which Dick’s sell them out

right as a third party distributer. Then the rest of our competitors just sell skiing,

snowboarding and skateboard apparel or simply don’t provide any snowboarding, skiing

or skateboard products all around.

The customers associated with Lib Tech or own Lib Tech products, will be the

main consumer for the beginning stage of launching our snowboards, skis, and

skateboards, through our partnership. As time passes over the first 1-2yrs those who take

part in any of these three actions sports, will become aware of our new affiliation with

Lib Tech and their products will be occupied by our brand name, Nike. Once notice gets

out that we have launched a snowboarding, skiing, and skateboarding product line, using

Lib Tech products, interest will grow from consumer now that we are enhancing Lib

Tech’s brand name by increasing Lib Tech’s exposure to an even larger market of

consumers. This will expose our brand names in the new market and especially those yet

to experience or know of the Lib Tech brand resulting in customers being intrigued by

Lib Tech products through our promotional power and awareness that we can create from

our brand name. Through our marketing, we will attract new customers that Lib Tech

currently doesn’t have, through the dominant qualities Lib Tech products offered

compared to competition. This will boost Lib Tech’s position in the market over its

competition, putting us over and beyond the competition. Our strengths in the market is

based on the highly known brand name, Nike, where we are the elite sporting goods

seller, with a large established global market. Unfortunately our weakness resides on

whether Lib Tech will accept our offer, because they are know as a small company that

takes pride in their unique, high quality, independent and privately owned business.

The Strategy:

We chose to pair Nike up with Lib Tech because it made the most logical offering

that made sense to partner up with Lib Tech a small but quickly grown into one of the top

rated brands, and with the support of Nike’s brand name, we could launch both

companies success beyond the competitors. Our group was actually surprised that Nike

has not made this move yet. Two other alternatives that we considered were making a

Ford car with a hybrid engine, called the Ford Synergy, and two of our group members

tried integrate a team sports line of clothes and shoes for Columbia Sporting Goods and

Ralph Lauren.

Lib Tech snowboards are high priced snowboards, ranging from $190 to $3000

for skis and snowboards, while skateboards ranged from $70 to $200. We chose to go

with a high-end high price market because we are trying to compete with Burton the most

know snowboarding company and K2 one of the most known ski brands. Our goal is to

push our competitors which are some of the top companies out of the way and through

Lib Tech’s unique limited design, last and most advanced technological features on

men’s snowboards and intergrading that same technology into their skis, provides us with

the best opportunity for success getting into this new market of products. We feel as if

we can’t go wrong and the overall power of our brand Nike, and how we position in the

market for sporting good, locally in the U.S and globally, combining with Lib Tech that

has a lot of notoriety among people that care about snowboarding opens the door for

endless possibilities, making this an opportunity that can’t be overlooked. Some of the

other benefits that Lib Tech Company offers’ hand crafted, made in the U.S.A. skis

snowboards and skateboards where those made with magne-traction design are patented

product that cannot be offered by the competitors

We are hoping to launch the product at the ski resorts holding the locations of the

Mountain Dew Tour, along with the ski and snowboard shops in those areas. This will

allow people who are intense about snowboarding and skiing to see the first hand use of

the products along with spreading knowledge and the products nation wide.

Communication will mostly be spread through social media like Twitter, Facebook, etc,

special events and promotions, but first through locations on the Dew Tour. Our

promotional mix plan focuses, heavily sell on our website, special events and promotion,

televise commercials, E-mails sent to our mailing list, and social media.

The product will be widely sold throughout the country in Lib Tech’s current

locations, along with other ski shops and mountain shops. Eventually we will be

expanding globally once we established our partnership and results are effective and

positive. Global orientation will be exploited through Nike and Nike alone. The shipping

of the snowboards, skis, and skateboards will be done by all of the Current Nike and Lib

Tech distributors. Lib Tech will do the services for the product by their side company

Mervin Manufacture, and Nike will be the one support of the products.

Customers will fall in love with our snowboards, skis, and skateboards just like

they did with the rest of our existing Nike products. We are taking a risk but one we see

as highly unlikely to fail as we entire another new market based on our new offering

products, we Nike as we know it will be completing our mission statement that much

more by bringing inspiration and innovation to every athlete in the world. Every athlete

knows that Nike is the premier sporting goods seller and because of this we are a very

trusted company. The most prominent athletic figures in the world trust our business in

the gym, on the field and now we are hoping our customers will feel the same way on the

slopes.

Promotional mix calendar

Promotional MixMonth/Week (52) – Promotional Mix Schedule (Local Christmas Tree Sales and Delivery Business)Item Description

JAN FEB MAR APR SEP OCT NOV DEC

Television (ESPN)

Special Events (Nike Promotion Events)

Website (Nike, Espn, Facebook, Local Mountains

Email (Customers from Mountains, Nike products, Demos (Demo new items at

various mountainsSocial Media (Facebook,

Twitter, ect…)

Situation Analysis for Southwest Airlines via Marketline AdvantageCompany Major Products and Services Strengths

Ford Motors

Chrysler Group LLC

Fiat S.p.A

General Motors Corp

Honda Motor Co.

Automotive:

Passenger carsTrucksBuses and vansSport utility vehiclesVehicle accessoriesAfter sales vehicle parts and productsExtended repair service productsMaintenance and vehicle repair services

Financial services:

Retail financingWholesale financingThird-party claim management services

Strong brand image and market share Extensive operational network Strong engineering and R&D capability

Products:

Passenger carsMinivansSport utility vehicles (SUVs)Crossover vehiclesPick-up trucksOriginal equipment parts and accessories

Services:

Vehicle lease financing

Consistent growth in the unit sales strengthens the market position Strong research and development capabilities Strategic alliance with Fiat

Automotive:Passenger carsSports utility vehiclesFire fighting vehiclesLight commercial vehiclesAgricultural equipmentTrucksEngines

Components and production systems:Powertrain technologiesSystems and components for vehicles in the lighting, electronic systems, engine control, suspensions, and shock absorbersExhaust systemsMotorsports areasDistribution of spare-partsEngine blocksCylinder headsCast-iron engine componentsCast-iron componentsIndustrial automation systems

Services:Financing servicesPublishing

Diversified business portfolio Extensive brand portfolio and strong market share Strong research and development capabilities Diversified geographic presence

Products:

Compact carsMid sized carsLarge sized vehiclesLuxury vehiclesSports utility vehiclesCrossover utility vehiclesSmall and medium pickup trucksFull size pickup trucksPassenger vansCargo vansChassis cabsUtility Vehicles

Services:Automotive financing services

Strong market position and brand portfolio Strong focus on research and development Diversified global presence Effective allocation of resources as compared to peers

Automobiles: Passenger carsSports utility vehiclesCommercial vehiclesSpecial needs vehiclesUtility vehicles

Motorcycles:ScootersAll-terrain vehiclesSports motorcyclesCommuter motorcyclesPersonal watercraft

Power equipment:Power product enginesLawn moversSnow throwersMarine enginesElectric wheelchairs

Financial services:Retail lendingLeasingWholesale financing

Strong brand image Robust production and sales network Strong focus on research and development Increasing profits and margins

Situation Analysis for Dick’s Sporting Goods via Marketline Advantage (EXAMPLE)

COMPANY

MAJOR PRODUCTS

AND SERVICES STRENGTHS WEAKNESSES OPPORTUNITIES THREATSDick’s Sporting Goods

Products: Apparel, Hardline, Hunting products, Fishing gear, Camping equipment, Golf Equipment, Cycling Equipment, Equipment for marine and water sports Services: Club repair, Grip and shaft installation, Custom club fitting, Bicycle maintenance and repair, Stringing tennis racquets and lacrosse sticks, Sharpening ice skates, Home delivery and assembly of fitness equipment, Scope mounting and bore sighting services, Cutting arrows, Sale of hunting and fishing licenses,

Store-within-a-store merchandising concept

Leading market position garnered on competitive pricing

Strong support services portfolio enhances differentiation

Strained relationship with the employees

Enhancing profitability by offering merchandise that fetches higher margins

Growing e-commerce sales in the US

Expanding footprint through new store openings

Low level of participation in golf

Dependence on foreign suppliers increases the vulnerability to trade practices of the foreign country

Non-replicable characteristic of sporting products

Refilling CO2 tanks for paintball

Dick’s

Sporting Goods New Offering

4a. Offering

Description: I think that Dick’s Sporting Goods should try and step up their golf game a little bit

because they have a low level of participation in golf. During the spring and summer a lot of men and women will go out and golf after work on the weekdays or on the weekends just to

COMPANY

MAJOR PRODUCT

SAND

SERVICES

STRENGTHS WEAKNESSES

OPPORTUNITIES THREATS

Foot Locker Inc.

Products:

Accessories

Apparel Athletic

footwear Sports

equipment

Leading athletic footwear and apparel retailer in the US

Expansion into international markets

Improving financial performance

Sales are highly

correlated to Nike's

performance

Rising e-commerce spending

Shift in merchandising strategy

Growing demand for athletic footwear in the US

Intense competition

Changing fashion trends

Rising labor wages in the US

Big 5 Sporting Goods

Corporation

Products

Athletic and sport apparel Athletic and sport footwear Accessories Fitness equipment Equipment for camping, hunting, fishing, tennis, golf, snowboarding and roller sports

Merchandising strategy allows Big 5 to cater to a wide customer base

Economical store format facilitates network expansion

Declining long term debt

Dependence on a single distribution center

High exposure to specific regions in the US increases business risk

Increased acceptance of private label brands

Growing popularity of rugby in the US

Robust growth shown by the market for snow sports related equipment

Increase in transportation cost due to fluctuating oil prices

Strict regulation with respect to the sale of firearms and ammunition

Increasing labor cost in the US

COMPANY

MAJOR PRODUCT

SAND

SERVICESSTRENGTH

SWEAKNESSE

SOPPORTUNITIE

S THREATS

Hibbett Sporting Goods inc.

Products

Activewear

Footwear Fitness equipment Baseball equipment Basketball equipment Football equipment Soccer equipment Apparel

Wide product offerings with focus on local requirements

Superior profit margins compared to other key players in the industry

High dependence on Nike links success of Hibbett Sports to Nike's popularity

Geographic concentration increases business risks

Increased participation in sporting activity by people in the Generation Y group

Growing customer preference to shop online

Team sports gaining popularity in the US

Sluggish discretionary spending in the US

Low barriers to entry

Dunham's Athleisure Corporation N/A N/A N/A N/A N/A

get outside, especially when it is nice out. Even when the weather isn’t ideal there are always some people out on the course unless it is a hurricane or some crazy weather condition. I think it would be really beneficial for them.4b. Offering Features:

Golf features can be from drivers, chippers, and putters to bags, clothes, etc. There are many different ways that they could implement golf better in their sales. Golf Products are very lightweight, but most of them are durable for a couple of years if you take care of them. Some of the major features for Dick’s would be to get a good majority of golf companies products and not just the high-end ones. Some people either cannot afford the high-end clubs or just do not play enough and do not really care about what high-end driver or putter they have. They just want one that is reliable and not too much so that way they can go out and have fun.

4c. Offering Benefits: Benefits of this offering would be that basically for everyone men, women, even

kids. Everyone golfs or likes to go out and play every now and then. Good or bad everyone has fun going out and golfing with a couple friends on a nice day. Also almost every school has a golf team, which would allow Dick’s Sporting Goods to have team deals, or give discounts to certain schools in the area and be able to have good relations with those schools to possibly get other teams in those school to go to Dick’s for their equipment.4d. Offering Price:

Some drivers can be very expensive, such as the top of the line ones when they first come out, but generally they aren’t too badly priced, and they usually last a decent amount of time for the amount of money you spend on them. Some of the high-end driers now area around $200-$500, but there are some good clubs that you can find for cheaper if you are not an avid golfer and do not want to spend a lot of money for just one driver. Also there are packages where if you buy a bag and get all of the clubs included, it is a lot cheaper for people to manage than buying each club separately.

COMPANY

MAJOR PRODUCTS

AND SERVICES STRENGTHS WEAKNESSES OPPORTUNITIES THREATSRalph Lauren Apparel:

Men's clothingWomen's clothingChildren's clothing

Accessories:EyewearFootwearWatchesJewelryHatsBeltsLeather goods, including handbags and

Strong portfolio of global luxury lifestyle brands

Wide spread distribution channel

Dedicated design staff

Concentration of players in the licensing division

Heavy dependence on third party for the procurement of goods

Inorganic growth by means of acquisitions

E-retail leading the way to increased sales

Enhancing revenue and control by means of increasing the number of company owned

Slowing discretionary spending

Intense competition

Rising labor cost

luggageBrands:

Big PonyRomancePoloLaurenSafariRalphBlack LabelRalph LaurenPolo Ralph LaurenPolo by Ralph Lauren DesignLauren Ralph LaurenRalph Lauren Purple LabelBlue LabelPink PonyRRLClub MonacoRugbyRLXChapsAmerican LivingRalph Lauren Women's CollectionRalph Lauren Childrens wearLauren by Ralph Lauren

retail outlets

COMPANY

MAJOR PRODUCTS

AND SERVICES STRENGTHS WEAKNESSES OPPORTUNITIES THREATSGucci Group Products:

Luxury consumer goodsReady to wear clothingLuggageHandbagsLeather goodsTime piecesShoesJewelryTies ScarvesEyewear

N/A N/A N/A N/A

PerfumesCosmeticsSkincare products

Brands:

Gucci BottegaVenetaYves Saint LaurentBoucheronBalanciagaStellaMcCartneyAlexander McQueen Sergio Rossi

COMPANY

MAJOR PRODUCTS

AND SERVICES STRENGTHS WEAKNESSES OPPORTUNITIES THREATSGuess? , Inc Guess designs,

markets, distributes and licenses lifestyle collections of contemporary apparel and accessories for men, women and children. The company's key products and brands include the following:

Products:JeansPantsOverallsSkirtsDressesShortsBlousesShirts

Global diversification reduces dependency

Multiple distribution channels reduce risks

Varied store concepts cater to specific demographic markets

Advertising and marketing strategy

Reliance on few wholesale customers increases risk

Expansion in the growing market of China

European expansion would strengthen company's market position

Positive trends in online retailing will increase sales from the channel

Fluctuations in foreign exchange affect the company's revenues

Low consumer confidence in the US may adversely affect demand for discretionary items

JacketsKnitwearIntimate apparelEyewearWatchesHandbagsFootwearKids' and infants' apparelLeather apparelSwimwearFragranceJewelryAccessories

Brands:GUESSGUESS?GUESS U.S.A.GUESS JeansGUESS? and Triangle DesignMARCIANOQuestion Mark and Triangle DesignA stylized G and a stylized MGUESS KidsBaby GUESSYESG by GUESSGUESS by MARCIANOGc

promotes brand loyalty

COMPANY

MAJOR PRODUCTS

AND SERVICES STRENGTHS WEAKNESSES OPPORTUNITIES THREATSJones Apparel Group, Inc.

The Jones Group (Jones Group) is a designer, marketer and wholesaler of branded apparel, footwear and accessories. The group's key products and services include the following:

ProductsApparel

Strong portfolio of products and brands

Multiple sales channels with a strong presence in wholesaling

Improving

Customer concentration makes Jones Group vulnerable

Expansion activities to fuel growth

Jones Group uses online channels to build business

Jones Group leverages private label popularity to increase top

Tough economic conditions in the US could undermine sales

Lack of presence in the emerging economies could slow growth

Competition from larger rivals could

FootwearAccessoriesJewelry

BrandsAlbert NiponAnne KleinBandolinoEasy SpiritEnergieEnzo AngioliniEvan-PiconeGloria VanderbiltJoan & DavidJones New YorkJudith JackKasperl.e.i.Le Suit.Mootsies TootsiesNapierNew YorkNine WestSam & LibbyRobert Rodriguez B Brian AtwoodAndrew Marc

financial performance

line pressure margins

COMPANY

MAJOR PRODUCTS

AND SERVICES STRENGTHS WEAKNESSES OPPORTUNITIES THREATSLiz Claiborne, Inc. Liz Claiborne

designs and markets a global portfolio of retail based apparel for men and women. The company's key products include the following:

Products: Apparel for men and womenAccessoriesJewelryHandbagsCosmetics

Portfolio of well established brands enables Liz to reach to a wider customer base

Use of multi-channel sales network to enhance

Geographic concentration of the revenue market and excessive dependence on third party for the manufacturing of finished products

Weak financial

Shift of the business model from wholesale selling to licensing revenue

Bringing about operational efficiency with reduced overheads

Growth of sales through online retail market in

Slowing discretionary spending due to weak economic outlook in the US

Increasing costs related to health care benefits could further weigh down the company's profit margins

Intense competition

Brands:Juicy CoutureKate SpadeLucky BrandMexxAxcessClaiborneDana BuchmanKensieLiz ClaiborneLiz Claiborne New YorkMac & JacMarvellaMonetTrifari

market reach and improved bargaining power

performance subjects Liz to decreasing shareholders confidence

the US

COMPANY

MAJOR PRODUCTS

AND SERVICES STRENGTHS WEAKNESSES OPPORTUNITIES THREATSLiz Claiborne, Inc. LVMH

produces and markets luxury goods under various product categories and brands. The company's key products and services include the following:

Products:

Wines and spiritsFashion and leather goodsPerfumes and cosmeticsWatches and jewelry

Brands:

Wines and spirits:Moet & Chandon

Market focus through strong brand portfolio

Diversified business in terms of business segments and geographic presence

Strong financial performance

Increase in debt burden

Growing market for luxury goods in Asia Pacific countries

Expansion through strategic acquisitions

Positive outlook for the global fragrances market

Counterfeit products lead to tarnished brand image and loss of sales

Intense competition

Increasing labor cost in the US and Europe

Dom PerignonVeuve Clicquot PonsardinKrugMercierRuinartChateau d'YquemCloudy BayCape MentelleHennessyGlenmorangieBelvedereDomaine Chandon CaliforniaDomaine Chandon AustraliaBodegas ChandonNewtonTerrazas de Los AndesCheval des Andes10 Cane RumWenjunNumnthiaCheval Blanc

Fashion and leather goods:Louis VuittonLoeweCelineBerlutiKenzoGivenchyMark JacobsFendiEmilio PucciThomas PinkDonna KaranNownessRossimoda

Perfumes and cosmetics:Parfums Christian DiorGuerlainParfums GivenchyKenzo ParfumsBenefit

CosmeticsFreshMake Up For EverAqua de ParmaPerfumes LoeweFendi Perfumes

Watches and jewelry:TAG HeuerZenithHublotDior WatchesFredChaumetDe BeersBulgari

Selective retailing:DFSMiami CruiselineSephoraLe Bon Marche Rive GaucheLa Samaritaine

Other:Groupe Les EchosRoyal Van Lent

Reference Page

Lib Tech - Handcrafted Snowboards, NAS, Skateboards, Waterboards, Outerwear & Apparel - Made in the USA. (n.d.). Lib Tech - Handcrafted Snowboards, NAS, Skateboards, Waterboards, Outerwear & Apparel - Made in the USA. Retrieved December 21, 2012, from http://www.lib-tech.com/

NIKE, Inc. - About NIKE, Inc.. (n.d.). NIKE, Inc. - The official corporate website for Nike and its affiliate brands.. Retrieved December 21, 2012, from http://nikeinc.com/pages/about-nike-inc

Nike.com. (n.d.). NIKE, Inc.— Inspiration and Innovation for Every Athlete in the World.. Retrieved December 21, 2012, from http://www.nike.com/us/en_us/?ref=http%3A%2F%2Fwww.google.com%2F

MKT 113 Introductions to Marketing Research Guide (Market Line Advantage)http://advantage.marketline.com/Product?pid=8E563969-FC1C-4D3A-8EEE-F9D79F81F0C3&view=SWOTAnalysis

MKT 113 Introductions to Marketing Research Guide (Mintel Reports)http://libguides.snhu.edu/content.php?pid=142063&sid=1210741