Think Healthcare, think us

• No more running from one chemist store to another when in need of medicines! Medicians brings to you an online medicine store, which can be accessed for all health needs. We are focused towards making healthcare accessible and affordable, and so give you plenty of options in terms of medicine substitutes.

• With Medicians, you can know about the composition of medicines prescribed to you by your doctor and search for its cheaper but equally effective substitute. With online medicine delivery, we believe in taking stress off your shoulders and helping you focus only on your recovery.

PROBLEMS FACED BY PATIENTS

• Availability and affordability of healthcare services

• Lack of transparency and knowledge

• Maintaining bulky files of health records and reports

• Ineffective communication between doctor and patient, especially during second opinions and between consecutive visits

WHAT MEDICIANS DOES:

Mobile phone pharmacy• For Non-

prescription medicines : no prescription required

• For Prescription medicines : First upload a prescription

90 min doorstep delivery

Key features:

Digitization of your prescription

Learn more about your medicine salts and find cheaper substitutes

Medical vault for all test reports Healthcare blogs and articles• Keep all health related

docs and data securely on cloud, accessible anytime anywhere

DISTRIBUTION

MARKET SIZE There is a fairly Huge market for Healthcare and Pharmaceutical in India with collective expected size USD $335 Billion by 2020. According to current trends people are getting attracted towards online pharmacies and healthcare service providers considering it as the smarter choice. Government has also spoken in support of the concept.

TARGET AUDIENCE Patients who require medicines and other healthcare products regularly need to be identified.

The GenY audience who will be the first movers to digitization and who trust online wallets and payments need to be targeted.

People with chronic illness need to be targeted.

STRATEGIES

TIE-UPS•The sale of medicines and healthcare products will done through tie-ups with local pharmacists who will be responsible for the in time delivery of products.•The pharmacies will get the orders based on the pin code selected.

BUSINESS MODELThere can be multiple possible revenue streams, but the main points are: • Commissions and Margins in products and services being sold through the platform will constitute most of the revenue.• Marketing of products among community and the data so formed will also create value.

MARKETING STRATEGYGo-To Market Strategy• We make a platform and service so reliable and effective that we can depend on viral and sticky marketing to some extent. • For the Application and Cloud Platform, we ought to adopt the Top-Down Approach as we identify our early adopters to belong to the upper tier of consumers and everyone seems to follow suite.

DIGITAL MARKETING

BLOGGING AND SOCIAL MEDIA MARKETING

FREE VERSION

Features included

Mobile phone pharmacy(1 day delivery)

Healthcare Blogs and articles

PREMIUM VERSION(PAID)

Features included

Mobile phone pharmacy(90 min delivery)

Healthcare Blogs and articles

Digitization of subscription

Salt description of the medicines

Looking for alternate and cheaper medicines.

•With gain of popularity, the application can be used for booking appointments with doctors.•Booking of hospital and nursing home beds could also be integrated.•A special ambulance call feature could be added in situations of emergency.•An e-Consulting feature for basic illnesses can be added.

OPPORTUNITIES

BRAND POSITIONING

COMPETITION

POINTS OF PARITYBoth of them target the same customers

Both are mobile phone pharmaciesBlog and healthcare articlesAlternate medicine recommendations

Biggest Competitor -

POINTS OF DIFFERENCESMedicians offer 90min delivery whereas 1mg offers 1 day delivery

Digitization of hand-written prescriptionsOnline vault for all healthcare recordsOnline viewing and analyzing test reportsMedicians projects itself as total healthcare brand whereas 1mg is more concentrated on e-pharmacy

Medicians plan to incorporate booking of beds in hospitals and nursing homes

DISCLAIMER This Presentation is based on the knowledge and

experience gained by Rishabh Bhutani , MSIT Delhi, during an internship on “Marketing Management” under Prof. Sameer Mathur, IIM-L.