MARKETING OPPORTUNITIES

THE BEST OPTION TO REACH THE $88.5 BILLIONINDEPENDENT COMMUNITY PHARMACY MARKET

Corporate MembershipNCPA corporate membership benefits both the corporate member and independent community pharmacy by providing a variety of ways for your organization to be better informed and actively participate in the association process. NCPA corporate members are given priority opportunities to collaborate with NCPA on programs of value to the nation’s community pharmacies and the patients they serve.

Online via Pharmacist e-Link™Pharmacist e-Link, www.pharmacistelink.com, is NCPA’s branded Internet business network of pharmacists, manufacturers, and suppliers. It is the innovative answer to the need for manufacturers and suppliers to efficiently communicate to and interact with pharmacists. As the nation’s premier online news, information, and education network, Pharmacist e-Link can reach more than 40,000 pharmacists in various practice settings.

Via Pharmacist e-Link partners can deliver:• Targeted marketing campaigns• Resource centers • Pharmacist surveys• Banner ads• Special e-Alerts• Click-to-learn programs• Press releases

Online Via the NCPA Website and e-MessagingThe official NCPA Website is the main source of association news for members, media, pharmacy universities, and policymakers. Featuring the latest association information and industry news, it is a comprehensive resource for visitors to stay informed of legislative efforts, meetings and conferences, and issues affecting their business. Partners can increase brand awareness and demonstrate a continued commitment to independent community pharmacy through banner advertising.

COMMUNITY PHARMACISTS: VITAL TO YOUR BUSINESSThe National Community Pharmacists Association (NCPA®) represents America’s independent community pharmacists, including the owners of more than 23,000 community pharmacies, pharmacy franchises, and chains. Together they represent a $88.5 billion health care marketplace, employ over 62,000 pharmacists, and dispense nearly 38% of all retail prescriptions each year.

Independent community pharmacists have been consistently rated among the most trusted health care professionals, recommending health care therapies to providers and patients to improve medication adherence and outcomes. Community pharmacists consult with physicians and other health care professionals over seven times per day, with over three-fourths of their recommendations accepted.

NCPA is dedicated to the continued growth and prosperity of independent community pharmacy in the United States.

Print AdvertisingAmerica’s Pharmacist is the official magazine of the National Community Pharmacists Association. The monthly publication reaches the independent community pharmacy industry in the United States—more than to 23,000 locations. As the premier magazine for independent community pharmacy owners, America’s Pharmacist offers an attractive mix of in-depth features and articles, industry trends, emerging technologies, new products and services, and continuing education. Advertisers receive repeated and prolonged exposure to a targeted readership of loyal buyers.

Live Programming and NetworkingNCPA meetings and conventions are excellent vehicles for elevating company and product awareness with NCPA members, non-members, pharmacy leaders, industry representatives, government officials, and the media.

The NCPA Multiple Locations Pharmacy Conference is an exciting event for pharmacy owners and/or managers to expand their current practices and share the business concerns of multiple location pharmacy owners.

NCPA’s Pharmacy Ownership Workshops offer a unique opportunity specifically designed for pharmacists considering pharmacy ownership. The workshop has been held for more

than 15 years, and more than 50% of the participants have gone on to own a pharmacy.

The NCPA Annual Conference on National Legislation and Government Affairs offers pharmacists the chance to be Washington, D.C. insiders and discuss community pharmacy issues on Capitol Hill with lawmakers from their districts.

The year culminates with the NCPA Annual Convention and Trade Exposition, a once-a-year opportunity for top-notch education, entertainment, exhibits, and networking.

NCPA Ownership AcademySM

Stimulating growth in the number of successful, independent community pharmacies is a top priority. NCPA dedicates many resources to this goal through the Ownership AcademySM, offering education programs and business resources for the full life-cycle of pharmacy ownership—from student and staff pharmacist interest to pharmacy ownership, business management, and succession planning.

NCPA focuses on providing information exclusive to small-business, pharmacy owners—information not found on the Internet and not taught in pharmacy school. The academy provides sponsors with the highest quality turn-key solution to meet their pharmacy ownership interests. Opportunities include: • NCPA Pharmacy Ownership Workshops• Ownership Academy live programs• NCPA publications• Website calculators and tools• Programming for the upcoming

generation—students• Independent Pharmacy Matching Service

All-In-One™ CE SolutionsAccredited for more than 20 years as a continuing education provider, NCPA reaches all of the nation’s 175,000 pharmacists or target specific audiences such as independent chains with live, print, or online continuing education programs. Our programs can be co-accredited to extend reach to physicians, nurses, and physician assistants.

Additional OutreachOther ways for NCPA business partners to reach current and future independent community pharmacy decision makers:• NCPA Members Forum—live discussion

series on topics that matter most to small-business, pharmacy owners through conference calls and online webinars

• Focus groups with experienced pharmacists• NCPA Legislative/Legal Defense Fund• NCPA Protect Your Pharmacy Now! program• NCPA Dispose My Meds program• NCPA Pharmacy Front-End Overhaul program• NCPA Simplify My Meds program

The Voice of the Community Pharmacistwww.ncpanet.org

For more inFormation, please contact:Nina Dadgar

Senior Director, Business Development

(703) 838-2673

Nina.Dadgar@ncpanet.org

Rachel Lightcap

Manager, Business Development

(703) 838-2656

Rachel.Lightcap@ncpanet.org