Marketing lessons

The term marketing mix refers to a unique blend of product, distribution, promotion, and

pricing strategies designed to produce mutually satisfying exchanges with a target market.

You may have heard this described as the 4 P’s of marketing (product, place, promotion,

price). Then choose an idea, good, or service with which you are familiar and describe its

marketing mix and how it resulted (or did not result) in a satisfying exchange for you. Clearly

explain each element. 1. Describe the product. 2. How is it distributed or placed? 3. How is it

promoted? 4. How is it priced relative to competition?