Marketing on Facebook | 5 Takeaway Lessons
-
Upload
johnny-chan -
Category
Technology
-
view
9.615 -
download
2
description
Transcript of Marketing on Facebook | 5 Takeaway Lessons
![Page 1: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/1.jpg)
Don Cherry
![Page 2: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/2.jpg)
Don Cherry
Introducing your new business card.
![Page 3: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/3.jpg)
![Page 4: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/4.jpg)
Marketing on Facebook is unbelievable!“ ”
![Page 5: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/5.jpg)
-Johnny Chan eBoost Consulting (Apr. 24 2009)
Marketing on Facebook is unbelievable!“ ”
![Page 6: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/6.jpg)
![Page 7: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/7.jpg)
Yo.
![Page 8: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/8.jpg)
FIVETAKEAWAYLESSONS
about marketing on
![Page 9: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/9.jpg)
Lesson
![Page 10: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/10.jpg)
Fools Rush In.
1
![Page 11: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/11.jpg)
1
Gotta understand the context, lovin’!…
Fools Rush In.
![Page 12: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/12.jpg)
![Page 13: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/13.jpg)
![Page 14: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/14.jpg)
![Page 15: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/15.jpg)
“…by mid-June 2009 there would be as many
35-49 year olds on Facebook as 18-34 year olds.”
-The Nielsen Company, Global Faces and Networked Places, 2009
![Page 16: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/16.jpg)
![Page 17: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/17.jpg)
Social Technographics Ladder
![Page 18: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/18.jpg)
![Page 19: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/19.jpg)
Lesson
![Page 20: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/20.jpg)
Facebook marketing is like baking.
2
![Page 21: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/21.jpg)
Facebook marketing is like baking.
2
…there’s a precise recipe
![Page 22: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/22.jpg)
Integration is the main ingredient…
![Page 23: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/23.jpg)
Integration is the main ingredient…
![Page 24: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/24.jpg)
Integration is the main ingredient…
![Page 25: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/25.jpg)
Integration is the main ingredient…
![Page 26: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/26.jpg)
A dash of resource…
![Page 27: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/27.jpg)
A dash of resource…
![Page 28: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/28.jpg)
Contests add spice…
![Page 29: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/29.jpg)
Contests add spice…
![Page 30: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/30.jpg)
Lesson
![Page 31: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/31.jpg)
Andre Agassi was right.
3
![Page 32: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/32.jpg)
Andre Agassi was right.
33Image is every-thang!
![Page 33: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/33.jpg)
Fan Page
ORGroup Page
?
![Page 34: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/34.jpg)
![Page 35: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/35.jpg)
![Page 36: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/36.jpg)
![Page 37: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/37.jpg)
<table width="xx" height="yy" border="0" cellspacing="0" cellpadding="0"><tr> <td background="http://www.yourdomain.com/linkto/nonfans.jpg"> <fb:visible-to-connection> <img src="http://www.yourdomain.com/linkto/fans.jpg" height="xx" width="yy" /> </fb:visible-to-connection> </td></tr></table>
![Page 38: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/38.jpg)
Lesson
![Page 39: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/39.jpg)
irrelevance = irreverence.
4
![Page 40: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/40.jpg)
Your target audience will dictate
your Facebook strategy.
![Page 41: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/41.jpg)
Now let’s pick on Qualcomm!
![Page 42: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/42.jpg)
![Page 43: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/43.jpg)
![Page 44: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/44.jpg)
![Page 45: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/45.jpg)
Lesson
![Page 46: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/46.jpg)
Ignorance is NOT bliss.
5
![Page 47: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/47.jpg)
PR disaster? Act quick.
![Page 48: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/48.jpg)
![Page 49: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/49.jpg)
![Page 50: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/50.jpg)
![Page 51: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/51.jpg)
REVIEW
![Page 52: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/52.jpg)
There you have it. 5 takeaways you can use when embarking on Facebook.
![Page 53: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/53.jpg)
Fools rush in. Facebook marketing is like baking.Andre Agassi was right.Irrelevance = Irreverence.Ignorance is NOT bliss.
![Page 54: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/54.jpg)
?any
![Page 55: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/55.jpg)
Ooooo…sooo sorry. Seems like we are Out. Of. Time.
![Page 56: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/56.jpg)
Or visit me at www.booststrapping.com
![Page 57: Marketing on Facebook | 5 Takeaway Lessons](https://reader033.fdocuments.us/reader033/viewer/2022051816/54627fc8af7959e2278b662f/html5/thumbnails/57.jpg)
Thanks. You’ve been lovely.
presentation by
Johnny Chan