Grassroots Marketing: Lessons from Kanu Hawaii
21
Steps Toward Building Movement some lessons from one island movement
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Transcript of Grassroots Marketing: Lessons from Kanu Hawaii
Why “movement”?
1.A movement is a cultural trend ignited by voluntary, “bottom up” action.
2.Every cause or company has passionate evangelists who can spark movement around it.
3.The democratization of messaging makes movement essential to sustaining support.
www.kanuhawaii.org
About Kanu Hawaii: Mission
To build social movement for a sustainable, compassionate, resilient Hawaii rooted in personal commitments to change.
7. Timely and responsive calls to action strive for relevance, not legitimacy
Ask
Listen
Act
rough consensus+ responsiveness
perfect democratic process>