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Internacional Marketing

Catuaba - Ibiza

10/11/2010

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Why Catuaba?

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Determination of goals

Immediate

Night Clubs in Madrid

Short Term

Summer season in Ibiza

Medium Term

Others cites in Spain

Long Term

European countries like Germanythat has a large audience forconsumption, Finland, France,

England, Holland, Italy andPortugal.

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Environmental Analysis - Spain

Why Spain - Conditions, Political, Economic, Legal, Competition, Social andCultural

The largest trading bloc in the world

As a non-essential consumer goods to the population, consumption of imported alcoholic beverages declined due to

the problems created by this crisis.

It will require specific documentation or invoices to accompany all international shipments, which allow authorities tomonitor and ensure payment of taxes

Catuaba as domestic competitors, it can be considered low-quality wines and Jurupinga.Energy drinks are alsoconsidered competitors. External competitive market - premium vodka and whiskey.

The new generation, also known as health generation, has given preference to drink as natural as possible.

IBIZA - the island has seen in tourism its main source of income, which allowed a higher than expected economicgrowth for their traditional resources (fisheries and agriculture). Its busy nightlife of the island has one of the mainmeeting points of young high-class looking for nights of intense excitement. The months between June andOctober are considered high season, where most popular DJs in the world are presented in variousnightclubs in the city. Many of them choose to Ibiza town to promote their latest releases.

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Selection of Market

Segment Size

Potential Growth

Potential Competition

Compatibility and Feasibility

Target Market Selection

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Insert the product on the market

Preview Presentation to the Public

Official Presentation to the Public

Direct selling to the public

Ibiza July/2011

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Growth strategy

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Market Analysis

New Customers Current

Customers

http://www.google.com.br/imgres?imgurl=http://www.brhobbies.com/brasil%2520mapa%25202.png&imgrefurl=http://www.brhobbies.com/categories.asp%3Fcat%3D32&usg=__BB4Mn9LNXjpc0kzZYtbMr6LAF2Q=&h=303&w=300&sz=177&hl=pt-br&start=11&zoom=1&um=1&itbs=1&tbnid=Sq9q1qgOtPs9jM:&tbnh=116&tbnw=115&prev=/images%3Fq%3DBRASIL%2BMAPA%26um%3D1%26hl%3Dpt-br%26tbs%3Disch:1http://www.google.com.br/imgres?imgurl=http://www.brhobbies.com/brasil%2520mapa%25202.png&imgrefurl=http://www.brhobbies.com/categories.asp%3Fcat%3D32&usg=__BB4Mn9LNXjpc0kzZYtbMr6LAF2Q=&h=303&w=300&sz=177&hl=pt-br&start=11&zoom=1&um=1&itbs=1&tbnid=Sq9q1qgOtPs9jM:&tbnh=116&tbnw=115&prev=/images%3Fq%3DBRASIL%2BMAPA%26um%3D1%26hl%3Dpt-br%26tbs%3Disch:1http://www.google.com.br/imgres?imgurl=http://www.brhobbies.com/brasil%2520mapa%25202.png&imgrefurl=http://www.brhobbies.com/categories.asp%3Fcat%3D32&usg=__BB4Mn9LNXjpc0kzZYtbMr6LAF2Q=&h=303&w=300&sz=177&hl=pt-br&start=11&zoom=1&um=1&itbs=1&tbnid=Sq9q1qgOtPs9jM:&tbnh=116&tbnw=115&prev=/images%3Fq%3DBRASIL%2BMAPA%26um%3D1%26hl%3Dpt-br%26tbs%3Disch:1http://www.google.com.br/imgres?imgurl=http://www.brhobbies.com/brasil%2520mapa%25202.png&imgrefurl=http://www.brhobbies.com/categories.asp%3Fcat%3D32&usg=__BB4Mn9LNXjpc0kzZYtbMr6LAF2Q=&h=303&w=300&sz=177&hl=pt-br&start=11&zoom=1&um=1&itbs=1&tbnid=Sq9q1qgOtPs9jM:&tbnh=116&tbnw=115&prev=/images%3Fq%3DBRASIL%2BMAPA%26um%3D1%26hl%3Dpt-br%26tbs%3Disch:1

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Market Analysis

Current Products

Current Customers

Current Markets

Current Thread

Country Current

Current Brands

New Products

New Customers

New Markets

New Threads

Emerging Countries

New Brands

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International Marketing Mix

4 - A

1. ASSORTMENT

2. AFFORDABLE

3. AVAILABLE

4. ANNOUNCEMENT

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International Marketing Mix

4 - B

1. BEST

2. BARGAIN

3. BUFFER

4. BOMBARDMENT

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International Marketing Mix

4 - P

1. PRODUCT

2. PRICE

3. PROMOTION

4. SOS(Var e Dif)

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International Marketing Mix

4 - C

1. COSTUMER SOLUTIONS

2. COST EASY

3. CONVENIENT

4. COMMUNICATION THROUGH

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Evaluation and controls

Market Share

Heart Share

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Packing

The model of the package will be directedto the export-glass, with the product name

and the outline map of Brazil and thephrase "The amazonic Purple Drink",

which will sustain the marketingcampaign.

On the label, as well as the most popularbeverage by the target audience in the

world, there will be a brief productdescription, telling of the myths that theenvironment and its production in Brazil.

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Conclusion

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Grupo

Agradecem:

Bricio Molina de Castro - RA 07338973Caio Gallego RA 07277742

Carolina Campos Diniz RA 07304504Diogo Francisco Leonessa - RA 07299068

Felipe Marcus Lima - RA 07327281Fernando Peres RA 07315054

Giovanni A. de Almeida Rodrigues 07318967Juliana de Arajo M.M. Sarmento RA10168581

Larissa Fiorse Barbosa RA 06410930Natlia Bueno RA 07278781

Karla Leite Rovere RA 07273469Patrcia D. Puche 07294838

Rmulo Souza Bauli RA 07059074Thatiane Fernandes Lepaldi RA 07281876

Victor Bracciali 06377006