1. Problem Definition.2. Goulden Report.3. Analysis.4. Sales Forecasting and annual turnover.5. Proposed Marketing strategies.6. Proposed Marketing Models.7. Economic Model: Oligopolistic models.8. vision for 6 sigma model at production level.9. Findings and Recommendations

The World MarketsAnd

Manufacturers of Transformers2005 - 2010

75 Updown Hill, Windlesham, Surrey GU20 6DS, United Kingdom

Email: info@gouldenreports.orgWeb site: www.gouldenreports.org

Top Producers.Top Manufactures.Top Importers.Top Exporters.

Russia EgyptIndiaNigeriaIsraelGermanyUSA

Demand for distribution transformers of range 500 Kv to 500MVA is maximum .

Utilization Organization is the sector which is having maximum demand for transformer.

Synthetic fluid is the problem for manufacturers World transformer market is a oligopolistic market.

Sno. yr

sales

1 2002 1287089558

2 2003 1871025518

3 2004 2792867086

4 2005 5042207577

5 2006 7303762099

Explanation of making of model

COMPANY PRODUCT SERVICES PRICES

SALES PROMOTION

ADVERTISING

SALES FORCE

PUBLIC RELATIONS

DIRECT MAIL.TELEMARKETING&INTERNET

PROMOTION MIX

DISTRIBUTION CHANNELS

TARGET CUSTOMERS

Offering MixOffering MixOffering MixOffering Mix

Media

Reach,Frequency, impact

Major media typesSpecific media vehiclesMedia timings Geographical media allocation

Mission

Sale goals Advertising Objectives

Money

Factors to considerStage in PLCMarket share (15.41%) & Consumer base Competition with ClutterAdvertising FrequencyProduct Substitutability

Message

Message generation

Message evaluation & selection

Message executionSocial responsibility

Measurement

Communication impactSales impact

Advertising Mix Advertising Mix

Informative Advertising. Persuasive Advertising. Reminder Advertising. Reinforcement Advertising.

MCA MCB

MC=MCA + MCB

D

AR

MR O Q1 Q2 Q

A

COST/

REVENUE

OUTPUT

E

CARTEL SYSTEM GRAPH FOR PRICING

-

1

2

3

4

5

WHY

WHY

WHY

WHY

WHY

(a)(a) The stores are full, but necessary items not The stores are full, but necessary items not availableavailable

WHY?WHY?(b) Personnel are sitting idle(b) Personnel are sitting idle

WHY?WHY?(c) Shortage of technical personnel(c) Shortage of technical personnel

WHY?WHY?(d)(d) Transport not available to carry itemsTransport not available to carry items

WHY?WHY?(e)(e) Repair work is taking too long Repair work is taking too long

WHY?WHY?

1.MIS2.MDSS3.MR Model