Market Profile - India_2

This document is one of a series of free information tools for exporters produced by New Zealand Trade and Enterprise. New Zealand Trade and Enterprise provides a wide range of standard services and sophisticated solutions that assist businesses through every stage of the export process. For information or advice, phone New Zealand Trade and Enterprise on 0800 555 888, visit www.nzte.govt.nz, or contact your New Zealand Trade and Enterprise client manager.

Exporter Guide

FOOD & BEVERAGE IN INDIA Market Profile January 2012

Exporter Guide | INDIA | Food & Beverage| January 2012 2/

CONTENTS 1 MARKET STRUCTURE 3

1.1 Market Overview 3

1.2 Market Drivers 4

1.3 Market Potential 7

1.4 Import Trends 7

1.5 Key Players in the Market 8

1.6 Regulatory 11

1.7 Sustainability 13

2 MARKET ENTRY AND DEVELOPMENT 14 2.1 Market Entry Strategies 14

2.2 Long Term Strategic Issues for Exporters to Consider 15

2.3 Distribution Channels 15

2.4 Pricing 16

3 MARKET RESOURCES AND CONTACTS 17


1 MARKET STRUCTURE 1.1 Market Overview

India is one of the largest countries in the world, with a growing population of 1.2 billion people. India’s GDP was US$1,843 billion in 2011 and is forecast to rise to US$2,013 billion in 2012. GDP is expected to continue growing at rates around 7–8 percent per annum for the next few years.i There has been a discernible increase in purchasing power in many parts of the country and rising affluence in many urban pockets.

However, income distribution in India remains uneven between a wealthy urban population and a low income rural population. Almost a quarter of the population is living on less than US$1 per day, even though GDP per capita is US$3,787. The income split essentially means that India has two separate consumer segments, which are further split by strong regional differences.i Throughout India there are 20 official languages, 3 main religions and 14 main cuisine styles.ii

India is one of the world’s largest food producers and has a large agriculture industry. This, combined with a cultural preference for fresh food, means that India supplies the majority of its own food for consumption. However, India is a growing market for processed food imports, which are becoming more popular with the younger population, especially in urban areas.i Consumption of food and beverages was estimated at US$366.8 billion in 2011.i

Processed foods

The overall packaged food industry reached US$25.4 billion in 2011 and is forecast to grow to US$38.5 billion by 2016. The highest value segments of packaged foods in 2011 were to be ‘dairy’ (at US$9.1 billion), followed by ‘bakery’ (at US$4.9 billion), and ‘oils and fats’ (at US$4.1 billion).iii

The West India region has the highest value sales of packaged foods in India. A large number of brands from domestic and multinational players are present in the region and many international brands are imported. Consumer awareness of packaged foods is also high in North India, which is one the most affluent regions in the country with areas such as New Delhi, NCR, Chandigarh, Jaipur and Lucknow. This has resulted in packaged foods seeing good growth in the region and this trend is expected to continue. East and Northeast India are the smallest markets in India for packaged food, due to the underdeveloped nature of these areas and continued political instability.iii


Wine

India does not have a culture of wine drinking and many Indians do not consume alcoholic beverages for religious reasons, therefore there is a low wine drinking consumer base. Imported wines also face high tariffs. However, the New Zealand – India Free Trade Agreement (FTA) under current discussion is likely to reduce tariffs and open opportunities for New Zealand wine exporters.

The overall wine industry is estimated to reach INR12,716.5 billion in 2011 and is forecast to grow to INR23,140.2 million by 2015. The highest value segments are estimated to be ‘still light grape wine’ (at INR7,884.7 billion), followed by ‘sparkling’ (at INR1,846.8 billion), and ‘fortified wines’ (at INR1,213.2 million).

Fish and seafood

The fish and seafood market has continued to grow strongly as middle-class Indian consumers’ purchasing power continues to grow. However, this is starting from a very low base. Fish and seafood are consumed in greatest proportion in coastal areas such as Kerala, Mangalore and Tamil Nadu, due to the lack of cool chain/storage infrastructure making it less practicable to transport to inland areas. However, inland fish is becoming more popular. Molluscs and cephalopods are the fastest-growing categories of fish and seafood.iv

India’s National Fisheries Development Board is spending Rs6.2 billion (US$123 million) to expand the use of intensive aquaculture in India, providing money to help farmers adopt technologies for sustainable fish farming and fish seed production.iv

Meat

Imports into India of beef, or products that contain beef, are prohibited. This ban applies to beef imports from all countries and is in place for religious reasons. New Zealand lamb meat is unable to be imported into India due to India's sanitary regulations. Other key lamb meat exporting countries are similarly affected by these requirements and also cannot export lamb meat to India. New Zealand officials are continuing to discuss with Indian Ministry of Agriculture counterparts how lamb access issues can be resolved to open up this trade for exporters.

1.2 Market Drivers

There are a number of trends driving growth in the food and beverage industry. These include:

• Rising incomes: India’s strong economic growth is increasing consumers’ incomes. It is estimated that by 2025, India will have 583 million people living on incomes of above US$4,380 (around US$23,530 after accounting for the purchasing power parity). Furthermore, around 65 percent of the population are under the age of 35,


which means there more and more people who are capable of earning and have rising disposable incomes. Rising incomes are also driving up demand for specialty and value-added food products.v

• Urbanisation: The typical Indian lifestyle is becoming more urbanised and Western. This is leading to higher consumption of processed, packaged, branded and value-added food and beverage products. Urban consumers are increasingly willing to pay for premium products. However, the majority of the population are still located in rural areas and consume only subsistence foods such as cereals and breads.i

• Diet diversification: Indian consumers, particularly the younger population, are becoming more accepting of different food and drink products. There is increased demand for product variety, as well as products from different countries. The number of imported food products is increasing in retail stores.vi This trend is evident not only in organised retail, but also in the small family-owned stores which dominate the market.

• Glocalisation: Glocalisation is the localisation of globalised products or services and has caused international food products to be adapted to suit Indian consumers. For example, McDonald’s in India provide vegetarian rather than beef burgers and pizza chains serve pizzas with Indian toppings such as curry. This has resulted in greater acceptance and increased demand for international food and beverage products in India.iv

• Meal portions and timings: With busier lifestyles, Indian consumers are moving away from the traditional three meals per day schedule. Smaller and more frequent meals are becoming common, resulting in higher demand for convenient products and snacks.iv

• Health consciousness: Indian consumers are becoming more careful about their health. Heart disease and diabetes are major concerns in India. Nutrition is starting to become an important consideration when purchasing food. In general, older and female consumers tend to be the most health conscious when making purchase decisions.iv

• Women in the workforce: As more women join the work force and households become smaller, packaged and processed products such as ready to eat meals, canned foods and snacks will be in higher demand.vii The most popular ready to eat products are those based on traditional Indian recipes.viii

• Special festivals: Demand for specialty and high value foods such as chocolates, almonds and other dried nuts, cakes and pastries, imported fruits, fruit juices, and Indian sweets peaks during the festive season, especially at Deepawli (Diwali)- the festival of lights.ix


Winexv

The key consumers of wine in India are mainly affluent urban men in the 30-50 years age group, who are familiar with wine, usually from their foreign travel. However, the consumption of wine among young working male and female professionals in metro cities has been rising as wine becomes more fashionable and widely available at affordable price points in off-trade and on-trade outlets.xv

In urban areas, serving wine at dinner events is becoming increasingly common and consuming wine can be considered a sign of status. Mumbai, Delhi, Chandigarh and Bangalore are typically considered the major wine consuming cities. Given the higher costs, imported wines are typically consumed on special occasions or given as gifts.x

Port and fortified wine is popular with entry level consumers who are not knowledgeable about wine in general and favour the sweet taste and high alcohol content of Indian port wine as an alternative to spirits. Indian port wines are also extremely cheap compared to other types of wines. Indian consumers also tend to prefer red wine over white wine due to taste and their impression that red wine is healthier than white wine. Domestic manufacturers have also generally been more successful in producing higher quality and affordable red wines than white wines.

High taxes make imported wines and those produced outside of a particular state significantly more expensive. This poses a threat to wine sales growth, given that higher prices are expected to restrict consumers to the cheapest of wines, and exposure to poor quality wines during their initial trials may deter consumers from learning more about wines and trying mid-priced or premium wines. Young consumers might instead be drawn towards premium beers or spirits, which are more affordable.

Fish and seafoodxi

There is a preference for fresh fish products in India, as consumers prefer the taste of fresh fish and believe it to be healthier and cleaner. Unsurprisingly, the coastal areas of India have the highest rate of fish consumption per capita.

Fish consumption is not restricted to the middle class, but is also consumed across lower castes and minority religious groups (such as Christians). This is because locally caught fish is not sold at a price prohibitive to working-class people in these areas and as such forms a steady part of their diet.

Inland fish has become much more popular and catches of inland freshwater fish have become higher than catches of marine fish in recent years.


Products like fish fingers, breaded fish fillets, cutlets and nuggets are also popular among Indian consumers.

1.3 Market Potential

Overall food and beverage consumption is expected to grow at rates between 6–11 percent for the next few years.i The products and sectors that are expected to have the highest potential for growth are:

• Processed food: Ready to eat meals, canned foods and snacks are forecast to be in higher demand.i

• Milk and dairy: There is high growth for processed dairy and milk products. Additionally, the dairy processing industry in India is growing and demanding milk and dairy ingredients. Cheese, butter, whey, yoghurt and ice cream are some of the major dairy products that are imported with cheese being the most popular.

• Beverages, including wine: In India, tea is one of the only beverage products that has a mature market. Other beverages such as coffee, carbonated drinks and functional drinks all are experiencing high growth. Coffee consumption is expected to grow 20–30 percent per year for the next few years.i Demand for wine is also growing, but the market is still captured mostly by domestic suppliers due to high tariffs on imported wines. Domestic wine production in India grew almost 300 percent in the past 10 years. Still red wine sales are forecast to grow by 17.6 percent compound annual growth rate (CAGR) between 2010 and 2015, fortified wine by 15.9 percent and still white wine by 15.2 percent.xii

• Fish and seafood: Fish consumption is currently low due to low incomes and generally poor cool chain infrastructure. However, as incomes rise, the consumption of fish is expected to increase 17 percent by 2015. The challenge for fish consumption growth is that it is not traditionally part of Indian cuisine and, similar to meat, Indians primarily prefer fresh fish so inland areas tend not to consume it.i

1.4 Import Trends

New Zealand exported NZ$178 million of food and beverage products to India in 2010, an increase of 106 percent from 2009. Food and beverage exports to India are dominated by dairy products which have been performing well in recent years. Butter exports to India increased by 4,156 percent in 2009 and milk and cream exports increased by 4,032 percent in 2010.


New Zealand’s top food and beverage exports to India in 2010 were: xiii

Product 2010 Exports ($NZ millions)

Increase from 2009

% of NZ’s Food & Beverage Exports to

India

Butter & Other Fats 87.5 31.7% 49.2%

Milk & Cream 63.7 4,031.7% 35.8%

Apples, Pears & Quinces (Fresh) 8.81 10% 4.95%

Sugars & Other Sugar Products 3.86 24.1%

2.17%

Whey 3.66 1,455.7% 2.06%

Bovine, Sheep & Goat Fats 2.58 41.3% 1.45%

Cheese & Curd 2.22 77,553.5% 1.25%

Fruit Not Elsewhere Specified (Fresh) 2.19 21.2% 1.23%

Processed foods

In 2009, Brazil was the most significant supplier of processed food and beverage items to India – supplying 64 percent of all imported goods. The next biggest suppliers were Thailand (7 percent), the United Kingdom (4 percent) and the United States (3 percent). New Zealand was the 32nd largest supplier with US$2.47 million of processed food and beverage products imported in 2009.

Over the past five years, the fastest growing processed food exports from New Zealand by compound average growth rate (CAGR) have been spirits and liqueurs (207%), sweetened bottled water (206 percent), prepared fish products (77 percent), infant formula and malt extract products (64 percent), food preparations (55 percent), and sugars (26 percent).

Wine

In 2010, Singapore was the most significant supplier of wine to India (52 percent of all imported product), but this is due to its role as a re-exporter of many F&B products. Outside of this anomaly, the key suppliers are France (17 percent), Australia (10 percent)


and Italy (7 percent). New Zealand is the 9th largest supplier with just over a one percent share of India’s wine imports.

Fish and seafood

New Zealand’s aquaculture exports to India primarily consist of mussels (not fresh) and mussel powder, but export values are currently small (US$58,000 in 2010). India sources most of its aquaculture products from China (34 percent of all imports) and fish and seafood imports from Bangladesh (61 percent). Again, overall fish and seafood imports are low at US$38.6 million.

1.5 Key Players in the Market

Retail Channels

The food and beverage retail market is primarily made up of small and independent family owned stores, which hold over 65 percent of market share.xiv However, modern retail formats such as hypermarkets, supermarkets and convenience stores are starting to take away some market share from these smaller stores.i

The majority of small retailers are independent family-owned stores. It is estimated that India has eight million independent neighbourhood stores. These stores offer fresh food and are easy to access for consumers. With the exception of stores located in wealthy urban areas, these small retailers typically do not sell imported products.iii

Large retailers are estimated to have less than 5 percent market share, but are growing as they are able to benefit from economies of scale and offer lower prices.vii These retailers cater to consumers who want variety in products and are able to store food in their homes by owning a fridge. Large retailers primarily operate in urban areas where around 20 percent of the population shop with them.iii

Food and drink specialists hold around a third of market share. Food specialists typically operate in niche markets so that they do not need to compete on price.vii

Leading retail companies include Reliance Retail, Pantaloon Retail (India) Ltd., Bharti Retail, Spencer’s Retail, Spar, TataTrent, and Aditya Birla Retail.

Hotels, restaurants and institutions (HRI)

India’s hospitality sector is worth US$23 billion and investments into the sector for 2011-2012 are expected to total US$11 billion. The sector is forecast to be worth US$42 billion by 2018.iii Due to Indian consumers having a preference for fresh food products, the HRI sector is the primary market that buys chilled or frozen foods.i

• Hotels: The hotel industry is dominated by the top end of the market (5 star hotels) which account for 65 percent of revenues. These premium hotels are primarily located in major cities such as New Dehli and Mumbai, but are starting to expand to


medium sized cities and popular tourist destinations. Customers of this segment are mainly business people and international tourists. Premium hotels import their food and beverage products through agents that work with consolidators in Dubai, Amsterdam, Singapore and Australia.iii

• Fast food outlets: The fast food industry in India is populated by chains and franchises of both Indian and international companies. Outlets attract consumers by adapting food to suit Indian culture and tastes. The fast food industry buys mainly local ingredients, but they do import certain products such as cheese, meat, fish, flavours and condiments.iii

• Restaurants: Indians have a culture of eating home cooked meals or at least, eating at home, so the restaurant sector is small. Indian consumers will prefer to order a take out meal to eat at home rather than dining out. Restaurant meals tend to be perceived as less healthy and more expensive than home cooked meals.iii

Processed food manufacturers

Some of the leading branded players in the Indian packaged food market are Hindustan Unilever, Gujarat Co-operative Milk Marketing Federation, Nestlé India Ltd, Frito-Lay India, GlaxoSmithKline Consumer Healthcare Ltd, Britannia Industries Ltd, MTR Foods and Karnataka Cooperative Milk Producers Federation Ltd. Private label brands outpaced market growth in 2009, growing by more than 20 percent in value terms, versus industry growth of 14 percent. However, this was from a very small base and private label brands still only held approximately one percent market share in 2009.iii

Wine

India has developed a small wine industry over the past decade and there are over 80 vineyards in India. The Government of India has been very supportive of viticulture development, however this support combined with strong optimism in the industry has led to recent oversupply in the market. This has led to a loss of players with unsuccessful or unsustainable ventures in wine. It is expected that manufacturers and importers will take a more cautious approach over the next few years and the pace of new entrants will slow considerably as the major players consolidate their shares.xv

Samant Soma Wines (Sula Vineyards) became the leading player in wine in India in 2010 with a 20 percent volume share. United Spirits and Grover Vineyards held second and third places respectively, with 15 percent and 9 percent volume shares. Samant Soma Wines has a dominant position in still light grape wine and sparkling wine, while United Spirits dominates the Indian port wine category. Indage Vintners Vineyards saw its volume share drop from 18 percent in 2009 to 5 percent in 2010 due to its financial troubles.


Domestic brands performed better than imported brands in 2009 and 2010, due to their dominant presence in off-trade outlets and the high duties on imported wines continuing to result in a price gap between domestic wines and imported wines.

Aquaculture

There has not been much progress or increase in imports of aquaculture. Current demand is mostly met by local produce and only the food service imports high end products that are not readily available in the Indian market. Another reason for imports not increasing is the lack of local infrastructure once the fish is imported into India.

1.6 Regulatory

Information provided in this section is for reference only. When negotiating supply contracts and before beginning actual export, companies are advised to consult closely with their importer or distributor.

Duties and tariffs

Import tariffs vary depending on the product, but in general are quite high. Overall tariffs paid on products generally range from 26 – 74.6 percent. Furthermore, the tariff system can be complex as there are a range of taxes which must be paid on imports. The main duties and tariffs are:iii

• Basic Duty: This tax is applicable to most imported goods and the rate is 30 percent for most products.

• Additional Duty (AD) or Countervailing Duty (CVD): An additional duty to match the domestic Central Value Added Tax (CENVAT) for goods produced and manufactured in India. The CVD rate is based on a product’s Maximum Retail Price (MRP).

• Special Additional Duty (SAD) or Special Countervailing Duty (SCVD): A 4 percent duty on most imported products. This tax is designed to match domestic taxes such as Sales Tax and Value Added Tax.

Due to food inflation concerns and unpredictable weather that affects agriculture, there are certain products that are exempt from import tariffs such as wheat, rice, corn and crude vegetable oils.iii

For more information on duties and tariffs, visit the website: www.cbec.gov.in.

Industry standards

Unprocessed food products require the following certification from the Ministry of Agriculture:xvi

• Plant Products: Phytosanitary certificate

• Animal Products: Sanitary Health Certificate

http://www.cbec.gov.in/


Processed food products generally do not require certification, with the exception of livestock products (which require export certificates from the country of origin) and biotechnology products (which require approval from the Genetic Engineering Approval Committee and the Ministry of Environment and Forests).

Food and beverage products exported to India will also need to conform to domestic laws depending on the specific product. Standards are governed by the Food Safety Standards Authority of India (FSSAI). The five major Indian ports all have FSSAI inspection officers to ensure that imported goods conform to standards.

The primary reference document for requirements is the Food Safety and Standards Regulations, 2010.viii For more information, visit the website: www.fssai.gov.in.

Labelling requirements

Chapter IV of the Food Safety and Standards Regulations 2010 outlines labelling requirements of food and beverage products. In general, the following information should be provided:xvii

• Name or description

• Ingredients (except where the product is a single ingredient)

• Net content by weight, volume, number or drained weight (in metric units)

• Unique lot number, code number or batch number

• Date of manufacturing and / or packing and name / address of manufacturer

• Best before date and instructions for use (if applicable) and expiry date

• Maximum Retail Price (MRP)

All of the above information must now be printed in the exporting country and cannot be added onto the packaging in India.

For packaged food products, the following nutritional information should be provided:ix

• Energy value (kcal)

• Amount of protein, carbohydrates (particularly the amount of sugar) and fat

• Numerical information on vitamins and minerals

• Amounts of other nutrient if a health claim is made

Where applicable for all food products, the following information should be provided on labels:ix

• Purpose and licence number for irradiated food

• Declaration of additives (such as colours and flavours)

• Declaration of ‘Vegetarian’ or ‘Non-vegetarian’ (this is indicated by green and red dots on the label)

http://www.fssai.gov.in/


For imported products, the following additional information is required on labels:ix

• Name and address of Indian importer

• Common name of the product

• Month and year it was manufactured, packaged or imported

• Country of origin

1.7 Sustainability

The Indian population is relatively aware and concerned about sustainability and environmental issues. A survey in 2009 showed that 67 percent of Indians consider global warming a serious problem. In addition, 84 percent of Indians hold the opinion that the environment should be protected even if it slows economic growth and job creation.xviii


2 MARKET ENTRY AND DEVELOPMENT

2.1 Market Entry Strategies

At this stage India is negotiating a free trade agreement with New Zealand. It is hoped that this may lead to reduced tariffs with regards to wine and processed food. The free trade agreement is not anticipated to impact meat imports due to strict regulation around meat products.

Survey markets: It is recommended that potential products are surveyed in order to find the best potential market and to understand the import requirements. This should also include competitor analysis. There are market research firms in India that are able to assist or conduct the research.iii

Business partner: Companies should aim to find a reliable agent or importer / distributor to partner with. It is very important to ensure time and money are allocated towards identifying the right local partners and companies, which can help establish a brand in the Indian market. As India only lifted the ban on most food and beverage imports in 2000, many food and beverage importers are not yet well established. Companies should research potential business partners carefully before entering into business agreements. Many large importers who are able to manage brands and distribute nationally are currently interested in expanding product lines. These importers will usually require exclusive rights to a particular product or brand. The following factors are important to consider when selecting a business partner:iii

• Who and where their customers are and whether they are suitable for your product.

• Whether or not you need flexibility in your business partner. Agents and importers / distributors that are smaller tend to be more adaptable than larger companies.

• If there are any conflicts of interest with other products that the agent / importer / distributor is involved with.

• Reputation through checking with their associations, clients and bankers.

Visits and trade shows: India has a complex food and beverage market so it is recommended that companies interested in exporting to India visit the country itself and visit or participate in major trade shows.iii

Common strategies in marketing / promotion: It is essential to understand the kind of product and the level of knowledge the consumer has of the product. The market is being flooded with international products and the only way to create awareness and educate the consumers is by large promotions, offers, and sampling activities, for which a reasonably large budget is necessary. Retail chains insist on manufacturers’ support for promotions, sampling, and education.


Advice on packaging: Packaging sizes are very important, usually for Indian consumers, the bigger the better. That being said, in most cases while packaging is large, the contents are half the size. This gives the impression of getting better value for money, even though it may not necessarily be the case. Indian importers and distributors generally have the best knowledge and should be consulted when making packaging decisions.

Leverage cultural linkages: New Zealand and India both have a cricketing tradition that a number of New Zealand companies are successfully leveraging within the Indian market. NZTE can assist suitably qualified companies with introductions to prominent New Zealand cricket personalities.

2.2 Long Term Strategic Issues for Exporters to Consider

While India is a growing market and is open to most new products, it is essential to recognise that achieving high sales volumes and brand recognition can take at least a year. Allocating more funds to advertising, marketing, promotions and sales will help achieve targets.

It is worthwhile spending time to find the right importers and distributors initially, as they have good knowledge of the local customs and import regulations and it can be difficult dealing with the bureaucracy and red tape. An experienced partner will also have a national network. It is important to note that logistics in India are at a nascent stage and cold storage facilities and transportation are lacking.

2.3 Distribution Channels

In India, most domestic and imported food and beverage products go through several intermediaries:

• Clearing and forwarding agents: Clearing and forwarding agents (CFA) typically work with exporters to aid transactions with stockists (distributors). CFA will transport goods to stockists, invoice them and receive payments on behalf of the exporters.

• Stockists: These are distributors that typically operate in their own exclusive geographical area. Stockists also usually have a sales force that works with wholesalers and large retailers.

• Wholesalers: Wholesalers distribute products to rural retailers who are not large enough to purchase from stockists.

Currently, retailers have a preference for buying from distributors or wholesalers rather than directly importing products themselves. However, the distribution channels vary based on the type of product imported into India.

Logistics in India are extremely underdeveloped. A lack of cold storage facilities and transportation means that some products get air-freighted in India, which is expensive.


Large retail chains are trying to develop their own logistics and distribution channels to ensure products reach the end consumer in a good condition.

2.4 Pricing India is a very price sensitive market. The market is open to exports from several countries and there is no shortage of competitive products. A long-term pricing strategy is essential to sustained competition in the market.

The mark ups at each stage of the distribution process are around the following rates:iii

• Clearing & Forwarding Agents: 2 – 2.5 percent

• Stockists: 3 – 9 percent

• Wholesalers: 5 – 30 percent

The whole distribution process usually represents 10 – 20 percent of the final retail price.iii


3 MARKET RESOURCES AND CONTACTS

Disclaimer:

This publication is provided to you as a free service and is intended to flag to you market opportunities and possibilities. Use of and reliance on the information/products/technology/concepts discussed in this publication, and the suitability of these for your business is entirely at your own risk. You are advised to carry out your own independent assessment of this opportunity. The information in this publication is general; it was prepared by New Zealand Trade and Enterprise (NZTE) from publicly available and/or subscription database sources. NZTE; its officers, employees and agents accept no liability for any errors or omissions or any opinion/s expressed, and no responsibility is accepted with respect to the standing of any firm/s, company/ies or individual/s mentioned. New Zealand Trade and Enterprise is not responsible for any adverse consequences arising out of such use. You release New Zealand Trade and Enterprise from all claims arising from this publication. New Zealand Trade and Enterprise reserves the right to reuse any general market information contained in its reports.

i International Monetary Fund: World Economic Outlook Database ii The Economist, India Retail: Send for the Supermarketers, published April 2011, Link:

www.economist.com iii Euromonitor, November 2010. Packaged Foods India iv Euromonitor, November 2010. Fish and Seafood in India. v USDA Foreign Agricultural Service, India Exporter Guide, published December 2010, Link: www.usda.gov vi Datamonitor, Emerging Opportunities in the Indian Ready-to-Eat Foods Market, published April 2010 vii International Monetary Fund: World Economic Outlook Database viii Datamonitor, April 2010. Emerging Opportunities in the Indian Ready-to-Eat Foods Market. ix USDA Foreign Agricultural Service, December 2010. India Exporter Guide. Link: www.usda.gov

ASSOCIATIONS ORGANISATION WEBLINK

Food Safety Standards Authority of India www.fssai.gov.in

Ministry of Consumer Affairs, Food and Public Distribution www.fcamin.nic.in

Plant Quarantine Organisation of India www.plantquarantineindia.org

Department of Animal Husbandry, Dairying & Fisheries www.dahd.nic.in

Central Board of Excise and Customs www.cbec.gov.in

TRADE EVENTS WEBLINK

AAHAR International Food & Hospitality Fair www.aaharinternationalfair.com

Fine Food India www.indiafooddrinkexpo.com

Annapoorna - World of Food India www.worldoffoodindia.com

OTHER NZTE PUBLICATIONS

REPORT WEBLINK

India Country Profile www.nzte.govt.nz

Food Processing Market in India www.nzte.govt.nz

ICT Payments Market in Inda www.nzte.govt.nz

http://www.economist.com/

http://www.usda.gov/


http://www.fssai.gov.in/

http://www.fcamin.nic.in/

http://www.plantquarantineindia.org/

http://www.dahd.nic.in/

http://www.cbec.gov.in/

http://www.aaharinternationalfair.com/

http://www.indiafooddrinkexpo.com/

http://www.worldoffoodindia.com/

http://www.nzte.govt.nz/




x USDA Foreign Agricultural Service, July 2011. The Indian Wine Market. xi Euromonitor, September 2010. Frozen Processed Food in India. xii Acquire Media – NewsEdge, India Drinks: Domestic Wine Grows Nearly 300% Ten Years, published April

2011 xiii World Trade Atlas, Link: www.gtis.com xiv Datamonitor, Food Retail in India, published June 2010 xv Euromonitor, March 2011. Wine in India. xvi USDA Foreign Agricultural Service, India Food and Agricultural Import Regulations and Standards -

Certification, published November 2010, Link: www.usda.gov xvii USDA Foreign Agricultural Service, India Food and Agricultural Import Regulations and Standards -

Narrative, published December 2010, Link: www.usda.gov xviii Pew Global Attitudes Project, Global Attitudes Survey, published July 2009, Link: www.pewglobal.org

http://www.gtis.com/



http://www.pewglobal.org/

Market Profile - India_2

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