Market Feasebility 1

Prepared By : Genoveva(email : genoveva.claudia@gmail.com)

The Marketing Mix

Marketing Mix (7P’S)

4 P’S plus :• People• Process• Physical efidence

Classified of Product(ion)• Tangible / Goods : is any physical product

that can be touched like a computer, a car, a pen

• Intagible / Services : is a non-physical

product like an insurance policy, tour

packages, car repair services.

Marketing Research

Marketing research :By interviewBy questionnaire

The Flow Of The Research

Plant of Need

The Entrepreneur

Plan

Review of the location

Goverment Regulation

FS of socio economic &

finance

FS of marketing

FS of physical aspect

FS of Human

Resources

Result & Recommendation

The Components of Questionnaire

1. Introduction The objectives of the questionnaire2. Profile of the respondence Gender, occupation, age, status, etc3. New product / service

interest in the product Exi ist product / service The level of satisfaction4. The demand of the product / service

The Example of Questions

• Profile of respondence :

Your occupation :a. Studentb.Entrepreneurc. Employeed.Profesional

The Example of Questions (Con’t)

• Interest in the product

Your favourite taste for feeze drink :a. Strawberryb.Orangec. Mintd.Other……………..

The Example of Questions (Con’t)

• The level of satisfaction

Your satisfaction to library facilities ?a. Very satisfiedb.Satisfiedc. Moderatted.Not Satisfied

The Example of Questions (Con’t)

• The demand of the product / services

Your consumption of ice cream (per month) :a. 1-2 timesb.3-4 timesc. 5-6 timesd.> 6 times

Segmenting, Targeting & Positioning

Market segmentation :→ Geographical →Demographic→ Psychographic→ Behavioral

Target market :◊ Undifferentiated / mass◊ Differentiated / segmented◊ Concentrated / niche◊ Micromarketing (local or

individual)

PositioningAccoding to you, how about the aqua positioning than others mineral water ?