Bull Market 1

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    Copyright, 1996 Dale Carnegie & Associates, Inc.

    Stock Options - Basic Strategies

    For A Lifetime Of Option

    Investing

    The

    Bull Market

    Report

    Seminar

    Vail 99

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    Introduction - The Very Basics

    An option is the right, but not the obligation,

    to buy or sell a stock for a specified price onor before a specific date. A call is the right

    to buy the stock, while a put is the right to

    sell the stock.

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    Buyer and Writer or Seller

    The person who purchases an option,

    whether it is a put or a call, is the option

    "buyer." Conversely, the person whooriginally sells the put or call is the option

    "seller" or "writer."

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    Contract -- Premium -- Risk

    1 option contract controls 100 shares

    The price of the option is referred to as the

    "premium

    The potential loss to the buyer of an option

    can be no greater than the initial premium

    paid for the contract.

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    Strike Price

    Strike price" or "exercise price" - the price

    at which the option holder may buy the

    underlying stock pursuant to a call option orsell the stock pursuant to a put option.

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    Expiration Date

    Expiration date" - options expire on the

    third Friday of the month

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    Call Options vs. Put Options

    Call Options - The buyer

    of a call option purchases

    the right to buy 100 shares

    of the underlying stock atthe stated exercise price.

    Thus, the buyer of 2 IBM

    May 160 call options has

    the right to purchase 200shares of IBM at $160 up

    until June expiration date.

    Put Options - The buyer of

    a put option purchases the

    right to sell shares of the

    underlying stock at thecontracted strike price.

    Thus, the buyer of one

    IBM May 160 put has the

    right to sell 100 shares ofIBM at $160 any time

    prior to the expiration

    date.

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    Strategies - Risks and Rewards

    Who Buys Options?

    An investor who is very bullish

    An investor who would like to take advantageof leverage with a limited dollar risk

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    AnE

    xample In an example, ZYX is trading at 44 1/4. Instead of spending $22,125 for 500 shares of

    ZYX stock, an investor could purchase a six-month call with a 45 strike price for 3 3/8.

    By purchasing a six month call with a 45 strike for 3 3/8, the investor is saying that he

    anticipates ZYX will rise above the strike of 45 (which is where ZYX can be purchased

    no matter how high ZYX has risen) + 3 3/8 (the option premium), or 48 3/8, by

    expiration. Each call represents 100 shares of stock, so 5 calls could be bought in place

    of 500 shares of stock. The cost of 5 calls at 3 3/8 is $1,687.50 (5 calls x 3 3/8 x $100).

    Instead of spending $22,125 on stock, only $1,687.50 is needed for the purchase of the 5

    calls. The balance of $20,437.50 could then be invested in short-term instruments. This

    investor has unlimited profit potential as ZYX rises above 48 3/8. The risk for the option

    buyer is limited to the premium paid, which in this example is $1,687.50. Commissions

    and taxes have not been taken into consideration in these examples, although they canhave a significant affect on the investor's returns.

    Had the stock been purchased at 44 1/4 (a cost of $22,125), and it rose to 51, it would

    now be worth $25,500. This would be a 15.3% increase in value over the original cost of

    $22,125. But, the call buyer spent only $1,687.50 and earned 77% on his options.

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    Strategies - Risks and Rewards

    Who sells options?

    1) Put Sellers

    2) Call Sellers

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    Strategies - Risks and Rewards

    Put Writer:

    An investor who would like to acquire a

    position in a particular security, but is willing towait for it to trade at his desired price.

    Would you rather buy CSCO today (4/5/99) for

    $113 or 2 months from now for $105

    (May 115 puts @ $10)

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    Writing A Put

    Have you ever given your stockbroker an order to buy a security at a specified

    price? If you have, you have participated in a waiting game. The stock will not

    be purchased until it trades at or below your limit price. Instead of waiting for

    that to happen, you could have sold a cash-secured put. A premium (the price

    of the option) for selling a put option would be paid to you for accepting theobligation to buy a stock that you want to be a part of your portfolio at the

    price you select.

    If the stock does not drop below the strike price by expiration, the premium

    will be retained by the seller and another put may be sold. By selling the put,

    the investor receives the premium while waiting for the stock to decline to thestrike or price at which he is willing to own it.

    Therefore, the cash-secured put is a strategy that may help you accumulate

    stock at a lower price than where it is currently trading (net cost = strike price -

    premium).

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    Strategies - Risks and Rewards

    Covered Call Writer:

    An investor who is neutral to moderately

    bullish.An investor who is willing to limit his upside

    for some downside protection.

    Cash flow

    NOTE: The covered call strategy may be implemented in Keogh and IRA

    accounts.

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    Covered Call Writing

    Covered call writing is either the simultaneous purchase of stock and the sale of a call

    option or the sale of a call option against a stock currently held by an investor.

    Generally, one call option is sold for every 100 shares of stock. The writer receives cash

    for selling the call but will be obligated to sell the stock at the strike price of the call if

    the call is assigned to his account. In other words, an investor is "paid" to agree to sell

    his holdings at a certain level (the strike price). In exchange for being paid, the investor

    gives up any increase in the stock above the strike price.

    If an investor is neutral to moderately bullish on a stock currently owned, the covered

    call might be a strategy he would consider. Let's say that 100 shares are currently held in

    his account. If the investor was to sell one slightly out-of-the-money call, he would be

    paid a premium to be obligated to sell the stock at a predetermined price, the strikeprice. In addition to receiving the premium, the investor would also continue to receive

    the dividends (if any) as long as he still owns the stock.

    The covered call can also be used if the investor is considering buying a stock on which

    he is moderately bullish for the near term. A call could be sold at the same time the

    stock is purchased. The premium collected reduces the effective cost of the stock and he

    will continue to collect dividends (if any) or as long as the stock is held.

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    Credit Spreads

    Credit: because the option sold is priced

    higher than the option bought

    Spread: because it's a purchase of oneoption and the sale of a related option on the

    same stock at a different strike price

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    Credit Spreads

    Bearish Credit

    Spreads

    uses call optionsprofitable if the

    stock does not

    increase

    significantly

    Bullish Credit

    Spreads

    uses put optionsprofitable if the

    stock does not

    decrease

    significantly

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    Making It All Work For You!

    Covered Calls & Credit Spreads

    Time is on your side

    Position trades

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    Time and Position Trades

    It is very difficult for most people over the long-term to make money buying

    options on a regular basis. The main reason for this is two-fold. When you buy

    an option with a month or two until expiration, you have to be right in the

    direction that the stock is going to move AND you have to be right on the timing

    of the move...that is, it has to move pretty soon or the time value of the option

    will work against you too much.

    When you sell options (ie, covered calls and credit spreads), the strategies tend

    to be a little more forgiving. This is due greatly to the fact that you will have the

    time value working for you.

    Another benefit of covered calls and credit spreads is that they are what I referto as "position trades". That is, once you enter the covered call position or the

    credit spread, generally, you don't need to watch the screen all day. Such is not

    true when you are buying options. Generally, when you buy options, you want to

    keep close tabs on it during the day in case it makes a run one way or another

    so that you can make a move if needed. Thus, the covered call and credit

    spread techniques fit in to many people's lifestyle much better than other stock

    option strategies.

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    Notes

    Certain of of the foregoing text re-printed herein with permission from the C.B.O.E.

    Copyright 1998 1999 Chicago Board Options Exchange.