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SURINDERPALSINGH SANCHIT

AGARWAL

PRATIK

MARKETING PRESENTATION

LOKESHSINGH

AYUSHKABRA

ROHITISRANI

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CORPORATE OFFICE:

78, Farmland, Ramdas Peth,Nagpur 440 010.Maharashtra, India.CABLE:VICCOLABS, NAGPUR

PH.:(0712)-2420890,2420899E-mail : viccolabs@dataon.in

REGISTERED OFFICE:

25, Jerbai Wadia Road,Bhoiwada, Parel,Mumbai - 400 012Tel. : +91 22 24147780+91 22 24143552

FAX : +91 22 24143316E-mail : gkp@viccolabs.com

VICCO LABORATORIES

mailto:gkp@viccolabs.commailto:gkp@viccolabs.com

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VISHNU INDUSTRIAL CHEMICALCOMPANY

V- VISHNU

I INDUSTRIAL

C CHEMICAL CO COMPANY

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ABOUT THE COMPANY Founded in 1952 by late Shri K.V.Pendharkar, the VICCO

Group has emerged today as makers of the best internationallyknown products of the Ayurveda, the ancient Indian system ofnatural medicines. Having production units at Dombivli,

Nagpur and Goa in India. Their best known products are ViccoTurmeric skin / sun screen cream, Vicco Vajradanti powder andpaste and Vicco SF (Sugar free) paste. About 15% of company'stotal production goes to overseas market. Under the ableguidance of Shri. G.K.Pendharkar, Chairman, the companyhas established strong foothold in almost every developed

country inAsia, Europe,America,Africa andAustralia.Combining ancient wisdom with modern technology, thecompany has expanded business activities into investment,trade, advertising and education sectors as well, 13 of its associatecompanies.

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REASONS FOR FAILURE OF VICCO

LaunchingPackagingPricingCommunicationPositioningNo research donePowerdery residueRetailer are not satisfiedAdvertisement

No aggressive sales executiveHigh cost of sandalwood oil

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OpportunityIncreasing awareness in health consciousnessGrowth of herbal product

Celebrity endorsementProduct lineMens productOnly 15% goes to oversea marketExports to usa, canada,maxico,surinam,africa,mauritius,saudiarabia,kuwait

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THREATCompetitors

Fair and lovely market leader

Cavin kare`s fair everNiviaLakmeEmamiHimalayasAyur

FemEveryuthPondsColgatePepsodent

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COMPITITERS

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SolutionReposition the productVicco termeric creame target the people who wish for a glowing and healthylooking skin

Packaging

A better packaging to build brand image and drive sales

Mordern look

Take advantage of high brand recall-rejuvenate the brand( brand make over with hype )

Better attaractive jingle for tv na dradio

Ads can be displayed in more channels

Promotional activites offers , discount ,samples , gifts etc

Point of purchase displays like vicks

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Solution 2Variety of product

Capture the market for men

Core competency not concentrated on

Ayurveda content

First move advantage

Coping with changing times and lifestyle

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NEW

MAKEOVER 7P`S

OF VICCO

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WHAT IS MARKETING MIX ? The marketing mix is a business tool used in

marketing products. The marketing mix is oftensynonymous with the 'four Ps': 'price', 'promotion','product', and 'place'. However, in recent times, the'four Ps' have been expanded to the 'seven Ps' with theaddition of 'process', 'physical evidence' and 'people

Its elements are the basic, tactical components of amarketing plan

http://en.wikipedia.org/wiki/Marketinghttp://en.wikipedia.org/wiki/Seven_Pshttp://en.wikipedia.org/wiki/Seven_Pshttp://en.wikipedia.org/wiki/Marketing

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MARKETING MIX

Physical

Evidence

People

Place Promotion

Price

Product

Process

7 P

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SUMMARY OF

MARKETING MIX DECISIONWITH EXTENDED P`S

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NEW

LOGO

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NEW TAGLINE

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BRAND AMBRASDERANUSHKA SHARMA

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PRODUCTSNarayani Cream-15 gm-(Vicco )

It helps to treat all the joint pains of the body. backache andmuscular pain.

Vicco Turmaric Creem-30gm (Vicco)For skin infections, healing of woulds

Vicco Turmaric Skin Cream-50mg (ViccoLabs)Vicco turmaric an ayurvedic medicineprevent and cures skin infection

http://www.drugneed.com/vicco-laboratories-narayani-cream15-gmvicco-p-413.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-turmaric-creem30gm-vicco-p-373.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-turmaric-skin-cream50mg-vicco-labs-p-368.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-turmaric-skin-cream50mg-vicco-labs-p-368.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-turmaric-skin-cream50mg-vicco-labs-p-368.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-turmaric-skin-cream50mg-vicco-labs-p-368.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-turmaric-skin-cream50mg-vicco-labs-p-368.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-turmaric-skin-cream50mg-vicco-labs-p-368.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-turmaric-creem30gm-vicco-p-373.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-turmaric-creem30gm-vicco-p-373.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-turmaric-creem30gm-vicco-p-373.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-turmaric-creem30gm-vicco-p-373.htmlhttp://www.drugneed.com/vicco-laboratories-narayani-cream15-gmvicco-p-413.htmlhttp://www.drugneed.com/vicco-laboratories-narayani-cream15-gmvicco-p-413.htmlhttp://www.drugneed.com/vicco-laboratories-narayani-cream15-gmvicco-p-413.htmlhttp://www.drugneed.com/vicco-laboratories-narayani-cream15-gmvicco-p-413.htmlhttp://www.drugneed.com/vicco-laboratories-narayani-cream15-gmvicco-p-413.htmlhttp://www.drugneed.com/vicco-laboratories-narayani-cream15-gmvicco-p-413.html

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Vicco Vajradanti- 100 / 150Gm / 200-(Vicco Labs)Ayurvedic medicine for gums and teeth(Tooth paste)

Vicco Vajradanti Powder 100gm (Vicco)powder for application on gums and teeth.

It is specially formulated to wash away excessoil and deep-down dirt

Vicco Turmeric Face Wash

http://www.drugneed.com/vicco-laboratories-vicco-vajradanti150gmvicco-labs-p-377.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-vajradanti150gmvicco-labs-p-377.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-vajradanti-powder-100gm-vicco-p-448.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-vajradanti-powder-100gm-vicco-p-448.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-vajradanti-powder-100gm-vicco-p-448.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-vajradanti150gmvicco-labs-p-377.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-vajradanti150gmvicco-labs-p-377.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-vajradanti150gmvicco-labs-p-377.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-vajradanti150gmvicco-labs-p-377.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-vajradanti150gmvicco-labs-p-377.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-vajradanti150gmvicco-labs-p-377.htmlhttp://www.drugneed.com/vicco-laboratories-vicco-vajradanti150gmvicco-labs-p-377.html

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PRODUCTS TO BE NEW LAUNCHED HAIR GEL

FACE SCRUB

FOOT CREAM MENS FAIRNESS CREAM

NAIL POLISH REMOVER

FLOWER SMELL PURFUMES LIKE ROSE AND

JASMINE

SOAP

SHAMPO

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PRICE FOR CONSUMER Psychological pricing

ValuePricing OR Bundling

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PRICE FOR WHOLESALER AND

RETAILER INCENTIVES ON COMPETION OF TARGET

COMMISSION ON SALES

CREDIT FACILITY FREE VALUE ADDED ELEMENTS

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Psychological pricing

Princing goods like rupees 99 instread of 100.

Princing goods like rupees 49 instread pf 50.

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ValuePricing OR Bundling

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PLACE AND Physical Evidence

MEDICAL STORES

GENERAL STORES

MALL COUNTER AT CINEMAS

FAMOUS ROADS FACTORY OUTLET LIKE MG RD-HIMALYAS

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Physical Evidence

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GENERALSTORE

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MEDICALSTORES

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MALL

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PEOPLE

CUSTOMERKID-ADULTS-OLD

EVERY ONE

P6

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Well Trained StaffAppearance

Empowered Individual

Encouraged To Think Out Of The BoxEmploy close to 10,000 people and recruit

nearly 500 additional people every month

Use Scenario Planning as a tool for Quick

Decision Making

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PROCESSLAB. TESTING

MARKETING CHANNNEL

NATURAL INGREDIENT

P7

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NATURAL INGREDIENT100 % AYURVEDICPRODUCTS

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MARKETING CHANNNEL

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TESTING

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PROMOTION PART 1 PACKAGING

FAMILY PACKS

BETTER PRICES (INCLUDED IN PRICE MARKERTING) FASHION SHOWS

BEATY CONTEST

CHECK UPS CENTER AT FACTORY OUTLET WITH

CORRECT SUGGESTION ON WHICH PRODUCT TOBE USED

TARGETS AND INCENTIVES FOR RETAILERS

P8

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PROMOTION PART 2 TV ADDS

NEWSPAPERS

NEW LOGO BRAND AMBRASSEDER

HOARDINGS

CINAMAS

SAMPLE

FAMILY PACKS

FACEBOOK

TWITTER

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NEW STYLEPACKAGING

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VICCO TERMERIC CREAME

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SOAP PACKAGING

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SUPRIOIR SOAPS

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TOOTHPASTE PACKAGING

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KID`S TOOTHPASTE

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SUPERIOR TOOTH PASTE

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SHAMPOO PACKAGING

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PERFUME PACKAGING

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FOOT CREAME

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TRAVELLING PACKAGING

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FAMILY PACK BASKET

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PROMOTION PART 2 TV ADDS NEWSPAPERS

NEW LOGO

BRAND AMBRASSEDER HOARDINGS

CINAMAS

SAMPLE

FAMILY PACKS

FACEBOOK

TWITTER

PR

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MAGIZINES

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MAGIZINES

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DISPLAY BOARDS

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SPORTS STADIUM

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CINEMAS

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SHOPPING MALL

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TELEVISION ADVERTISEMENTS

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FASHION SHOW

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HOARDING

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CONCLUTION

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