Marine Retailers Association of the Americas - Matt Gruhn
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KNOWING WHY Matt Gruhn Marine Retailers Association
Transcript of Marine Retailers Association of the Americas - Matt Gruhn
KNOWING WHYMatt Gruhn
Marine Retailers Association
MRAA: Lacking identity
1. Membership realities2. Financial realities3. Reputation realities
1. Five-year strategic plan2. Streamlined membership3. Launched MRAA Rewards program4. Tripled, then refined benefits5. Created an online resource center6. Created an online career center7. Launched several publications8. Launched regional conferences9. Launched MRAATraining.com
So what did we do?
Why Does MRAA Exist?
WHY
HOW
WHAT
MRAA’s “Why”:We believe that for the marine industry to thrive, the companies that interact with the boater in their community must thrive. Those businesses determine the boater’s experience and are the leading factor in the industry’s success.
The MRAA works to create a strong and healthy boating industry by uniting those businesses, providing them with opportunities for improvement and growth, and representing them with a powerful voice.
Clout
Performance
Privileges
EDUCATION. EDUCATION. EDUCATION.
• Membership
• Cost Savings
• Revenue Generation
• Discounted Education
• Market & Industry
Leadership
“Why” in the real world
Desire To Be The Best
Education. Education. Education.
1. Annual Conference: MDCE2. Marine Retail University3. Member webinars4. MRAATraining.com
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Performance
Privileges
1. 20-plus benefits2. Members-only resource center3. Members-only webinars4. Members-only training content5. Member discounts
Privileges
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Performance
Privileges
1. Career Center2. Compensation study3. Members-only training content
1. 30 course at conference annually2. 90+ virtual training courses
4. Revenue generating benefits5. Cost-saving benefits
Performance
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Performance
Privileges
1. Revamped program2. Operations3. Process mapping4. Customer service5. Employee development6. Continuous improvement7. Greater professionalism, consistency8. All-new: Educational curriculum
Clout: Dealer Certification
A COMMITMENT to Be the Best
The Results of “Why”
244% 65% 1,237%
Solid Financial Foundation
WHY
HOW
WHAT
What’s next:
How = Values
• Service• Accountability• Authenticity• Leadership
1. It’s the mission statement2. It guides all of your work3. It guides decision making4. It unifies your team5. It gives meaning, purpose to “what”6. Gives staff a sense of ownership7. Ingrained in everything you do8. Carries weight with partners
Finding your “WHY” works
