FUNCTIONS OF A RETAILERS IN 1.MC DONALD

2.CAFE COFFEE DAY 3.WOODLAND

4.RAYMOND

Noble John

S2 MBA

MEANING OF RETAILRetail is the sale of goods and

services from individuals or businesses to the end-user.

Retailers are part of an integrated system called the supply chain.

A retailer purchases goods or products in large quantities from manufacturers directly or through a wholesale, and then sells smaller quantities to the consumer for a profit.

Retailing can be done in either fixed locations like stores or markets, door-to-door or by delivery.

Retailing consists of…Business activities involved in selling goods & services

to consumers for their personal, family, or household use.

In contrast, wholesaling is an intermediate stage in the distribution process

Impact on economyRetailing is a major part of world commerce.Retail sales & employment are key economic

contributors.Retail trends often mirror trends in a nation’s overall

economy.Out of global retail sales of $6.6 trillion U.S retail

accounts for over $3 trillion.

FUNCTIONS OF RETAILER•  Buying: A retailer buys a wide variety of goods

from different wholesalers after estimat ing customer demand. He selects the best merchandise from each wholesaler and brings all the goods under one roof. In this way, he performs the twin functions of buying and assembling of goods.

• Storage: A retailer maintains a ready stock of goods

and displays them in his shop.

• Selling: The retailer sells goods in small quantities

according to the demand and choice of consumers. He employs efficient methods of selling to increase his sales turnover.

• Grading and Packing: The retailer grades the goods which are not

graded by manufacturers and wholesalers. He packs goods in small lots for the convenience of consumers.

• Risk-bearing: A retailer always keeps stock of goods in

anticipation of demand. He bears the risk of loss due to fire, theft, spoilage, price fluctuations, etc.

• Transportation: Retailers often carry goods from wholesalers

and manufacturers to their shops.

Financing: Some retailers grant credit to customers and provide the

facility of return or exchange of goods. In some cases, home delivery and after sale service are provided by retailers.

Sales promotion: A retailer displays goods. He carries out publicity through

shop decoration, window display, etc. He maintains direct and personal contacts with consumers. He persuades consumers to buy goods through personal selling.

Information: Retailers provide knowledge to consumers about new

products and uses of old products. They advise and guide consumers in better choice of goods. They also provide market information to wholesalers and manufacturers.

CDonald’s IntroductionMcDonald’s is the global fast food

giant.Founded in 15 may 1940 in

CALIFORNIA .FOUNDERS –RICHARD AND

MAURICE MACDONALDS.Headquarters-oak brook ,illiona us.Forty eight years down the line,

they are the world’s largest food-service chain with more than 31,000 restaurants in 119 countries, serving 47 million customers every day and employing more than 1.5 million people.

TYPES OF RESTAURANTSMc Drive are the type of which provide drive

through services and offer no counter service or seating.

Special theme restaurants also exists, such as the Solid Gold Mcdonald’s, a 1950s rock-n-roll themed restaurant.

Mcdonald’s introduced Mc Cafe a café style accompaniment to Mcdonald’s restaurants in the style of Starbucks.

Mc Express are the type of restaurants which are located in shopping malls.

Café Coffee Day

Different Divisions Include Coffee Day Fresh n Ground (which

owns 354 Coffee bean and powder retail outlets)

Coffee Day Xpress (which owns 341 Coffee Day Kiosk)

Coffee Day Take away (which owns 7000 Vending Machines)

Coffee Day Exports and Coffee Day Perfect (FMCG Packaged Coffee) .

Sub-Brands of Café Coffee

Coffee Day – Fresh & Ground

Café Coffee DayCoffee Day –

VendingCoffee Day - XpressCoffee Day –

ExportsCoffee Day -

Perfect

INTRODUCTION

The founder of WOODLAND company is Avtar Gill.

The brand Woodland was introduced to the Indian market in 1992 through two exclusive outlets in New Delhi, to resounding success.

Woodland has 3000 multi- brand outlets across the world.

CHANNEL OF DISTRIBUTION The route taken by goods as they move from producer to consumer is known as Channel of Distribution.

RETAILER’S FUNCTIONS

Buying and Assembling of goodsStorage of goodsCredit facilityPersonal servicesRisk bearingDisplay of goodsSupply of information

About Raymond… Eight decades old group, in

operation since 1925 Head quarters: Mumbai

One of India's largest branded fabric and fashion retailer

Market leader in the worsted fabrics business with over 60% market share

Second largest branded apparel business in India

Owns prestigious award winning brands like Raymond, Park Avenue, Colorplus , Parx

Subsidiaries of Raymond Limited

Domestic• Raymond Apparel Limited

• Colorplus Fashions Limited

• Silver Spark Apparel Limited

• Everblue Apparel Limited

• Celebrations Apparel Limited

• Hindustan Files Limited

• JK Talabot Limited

• Scissors Engineering Products Limited • Ring Plus Aqua Limited

• Pashmina Holdings Limited

OverseasJaykayorg AG J K (England) Limited Regency Texteis Portuguesa

Limitada, Portugal R & A Logistics INC, USA Exports-

Aggregate exports of all Divisions was Rs. 255 crores.

The Products Fabrics Apparels Brands Woolen outer wear Furnishings Retail Engineering Personal Care Prophylactics International Business Corporate Wear

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