Marchex Investor Presentation - Jefferies GroupHoneypot Blacklist / Whitelist Post-Call Analysis...

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Marchex Investor Presentation May 2013

Transcript of Marchex Investor Presentation - Jefferies GroupHoneypot Blacklist / Whitelist Post-Call Analysis...

Page 1: Marchex Investor Presentation - Jefferies GroupHoneypot Blacklist / Whitelist Post-Call Analysis Automated Scoring Call Features: IVR, Recordings, Routing Rules, Etc. Audio Analysis

MarchexInvestor PresentationMay 2013

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This presentation contains forward-looking statements that involve substantial risks and uncertainties. All statements, other than statements of historical facts, included in this presentation regarding our strategy, future operations, future financial position, future revenues, other financial guidance, acquisitions, projected costs, prospects, plans and objectives of management are forward-looking statements. In addition, there are certain risks and uncertainties relating to our announced spin-off transaction which contemplates a separation of our mobile and call advertising business and our domain and advertising marketplace business, including, but not limited to, the impact and possible disruption to our operations, the timing and certainty of completing the transaction, the high costs in connection with the spin-off which we would not be able to recoup if the spin-off is not consummated, the expectation that the spin-off will be tax-free, revenue and growth expectations for the two independent companies following the spin-off, unanticipated developments that may delay or negatively impact the spin-off, and the ability of each business to operate as an independent entity upon completion of the spin-off. We may not actually achieve the plans, intentions or expectations disclosed in our forward-looking statements and you should not place undue reliance on our forward-looking statements. Actual results or events could differ materially from the plans, intentions and expectations disclosed in the forward-looking statements we make. There are a number of important factors that could cause Marchex's actual results to differ materially from those indicated by such forward-looking statements which are described in the "Risk Factors" section of our most recent periodic report and registration statement filed with the Securities and Exchange Commission. All of the information provided in this presentation is as of today’s date and we undertake no duty to update the information provided herein.

SAFE HARBOR STATEMENT

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Investment Highlights

Businesses spend billions to generate phone calls – more advertising dollars are shifting to mobile

Large and growing advertiser base and expanding mobile app and publisher base

Expanding Mobile Ecosystem

Marchex has built a scalable call advertising and analytics platform to capitalize on this opportunity and deliver mobile performanceand customer acquisition for advertisers

Proprietary Technology

Large Market Opportunity

Call Advertising is expected to grow at 14% - 17% in 2013 (up from 9% in 2012)

Substantial Growth

*Calculated based on Marchex call-driven revenue for the quarter ended September 30, 2012.

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Marchex is a Mobile Performance Advertising Company Focused on Delivering Quality Calls & New Customers to Businesses

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Businesses Need Calls & Spend Billions to Get Them

Source:1 Over half of this is currently in offline spend, such as Yellow Pages and print.2 BIA/Kelsey, June 2012.

$43.6

$24.7

$0

$15

$30

$45

$60

$75

National Spend Local Spend

$68BILLION

Ann

ual S

pend

in $

B1

National and local businesses are spending $68 Billion annually on Calls2 from potential customers

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Mobile Growth Drives Advertising Opportunity

� By 2020, 10 billion mobile devices are expected to be in the market, 10X the number of PCs today*

*Katy Huberty, Ehud Gebium, Morgan Stanley Research, Data and Estimates as of 2/11Global unit shipments of desktop PCs & notebook PCs vs. smartphones & tablets 2009 – 2015E

1,800

1,600

1,400

1,200

1,000

800

600

400

200

0

PCs

2009 2010 2011 2012 2013 2014 2015

Glo

bal U

nit S

hipm

ents

(M

)

Mobile Devices

70,000

60,000

50,000

40,000

30,000

20,000

10,000

0

Monthly C

alls in M

Calls from mobile search

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Mobile Ad Spend is Expected to Grow +300% to $11 Billion in 2016 from 2012

% o

f Tot

al M

edia

Con

sum

ptio

n T

ime

or

Adv

ertis

ing

Spe

ndin

g

% of Time Spent in Media vs. % of Advertising Spending, USA 2011

Note: *Internet (excl. mobile) advertising reached $30B in USA in 2011 per IAB. Mobile advertising reached $1.6B per IAB in 2011. Print includes newspaper and magazine. Source: Time spent and ad spend share data eMarketer. Mobile Forecast: eMarketer. US Mobile Ad Spending Soars Past Expectations. 2012 mobile ad spend forecast is $2.6B per eMarketer.

10%

Dollars will follow consumer behavior

1%

10%

Mobile Time Spent

Mobile Ad Spend

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1 2 3

How It Works – Mobile Search Application

A consumer conducts a textual or voice search

for a business on one of our media sources

Marchex delivers your advertisement to the

consumer

Consumer clicks to call your business

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Our Proprietary Call Analytics Technology Identifies Quality Calls

1. Generating The Call

Ad Serving & Targeting

Call Routing

3. Measure Performance

Reporting & Insights

2. Connecting & Filtering Calls

Call Filtering for Quality Calls (25% are spam & misdials)

4. Advertising Optimization(Feedback loop)

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A Large & Growing National & Local Advertiser Base

DIRECT

• Dedicated sales team

• Strategic advertiser & agency relationships

RESELLER

Advertiser Budget

Advertiser Breadth

• Category & Local Business Resellers

• Multi-Year Exclusives

• 10k + in-field reps

Over 100 M

ob

ile So

urces

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Across Many Categories, Including…

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Marchex works with over 100 Mobile Call sources

An Expanding Mobile App & Publisher Network

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PRE-CALL IN-CALL POST-CALL

Caller Fingerprint

Spam / Pattern Detection

Honeypot

Blacklist / Whitelist

Post-Call Analysis

Automated Scoring

Call Features:IVR, Recordings, Routing

Rules, Etc.

Audio Analysis

Real-time Feature Injection

Mining

Caller History

Analytics

Call Data Repository

Telephony Integration

Session Border Controllers

Intelligent Routing

Spam Detection

Quality of Service

CALL PRODUCTS

Our Call Analytics Capability Leads the Industry

CALL INTELLIGENCE• Demographics

• 3rd Party

• Marchex Data Science

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Calls are the Highest Converting Advertising Outcome

Print, Radio, TVSub. Or Cost per Thousand Views (CPM)

< 1%

EstimatedConversion*

Browse

Transact

Advertising Medium Funnel

< 1%

< 5%

20%+

Source: Marchex Internal Data.

DisplayCPM

SearchCost-per-Click (CPC)

CALLMarchex Pay For Call (PFC)

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Financial Focus

Call-Driven Revenue continues to grow significantly.

$180

$160

$140

$120

$100

$80

$60

$40

$20

$0

2009 2010 2011 2012 2013

120%

110%

100%

90%

80%

70%

60%

50%

40%

30%

20%

Total Revenue Call-Driven Revenue

$31.7

$46.8

$101.8$111.2*

$129*

$93.3 $97.6**

$147.6$137.3

$148*

* Mid-point of company guidance.** Reflects the estimated savings impact to AT&T Interactive of the $7.6 million pricing and financial incentives as part of the extended and expanded agreement

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Balance Sheet Highlights

$17 million cash in hand as of March 31st

Significant operating cash flow funds investment, share buyback and a growing cash balance

Repurchased 30% of common shares outstanding through March 31st

Implied Enterprise Value = $109 million

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Archeo’s Assets – An Opportunity to Unlock Value

200,000+ best-in-class domains with very meaningful value

We’ve sold less than 5% of domains we own for over $30 million

Significant domain inventory provides a long-term sales window

Potential to build out more proprietary sites

Unique, premium advertising marketplace with multiple growth catalysts

Rich Assets + Ability to Monetize = Strategic Flexibility

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Archeo Business Opportunity

Domain Marketplace

(200,000+ domains)

Premium Advertising Marketplace

$$

1

2

Resource the Domain Marketplace

� Opportunistically buy domain names to support our marketplace

� Sell more domains by accessing new sales channels

� Selectively develop digital properties to add to our advertising marketplace

Products Growth Catalysts

Expand Advertising Marketplace

� Innovative new products and technology

� Expand on the existing premium publisher partnerships

� Leverage proprietary digital properties to increase advertising sales

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The Mobile opportunity is large and growing – Mobile performance advertising will be big

Key Themes

Clicks are the natural use case in the desktop environmentCalls are the natural use case on the phone

Marchex has transformed our business by making mobile call advertising perform – delivering quality calls and new customers to businesses