Smarter. Harder. More Creative. Matt McGee, SEO Manager Marchex Search Engine Strategies, Chicago...

Smarter. Harder. More Creative.

Matt McGee, SEO Manager

Marchex

Search Engine Strategies, Chicago

December 7, 2006

© Matt McGee, 2006.

Son, brother, neighbor, and husband of small business owners Web development since 1995 SEO / SEM since 2000

Matt McGee

Marchexhttp://www.marchex.com/

Small Business SEMhttp://www.smallbusinesssem.com/

About MeAbout MeAbout MeAbout Me


Do-it-yourself SEO: Invest time, not $$$

Work Smarter

OverviewOverviewOverviewOverview



Work Smarter


React early to new opportunities such as Local SearchWork Harder



Work Smarter


React early to new opportunities such as Local SearchWork Harder

Seek and use non-traditional SEM opportunities

Be More Creative

Work Smarter


Work SmarterWork SmarterWork SmarterWork Smarter

Blogs / Forums / Mailing Lists / Web Sites

Conferences / Industry Events

Books

Training Seminars / Classes

Do-It-Yourself SEO/SEM



Do-It-Yourself SEO/SEM: Books

SEO BookAaron Wall

www.seobook.com

$79

Small Business Guide toSearch Engine Marketing Jennifer Laycockwww.searchengineguide.com

$79

Search Engine Optimization: An Hour a DayJennifer Grappone and Gradiva Couzinwww.yourseoplan.com

$20

http://www.searchengineguide.com/





Do-It-Yourself SEO/SEM: Classes Search Engine College, Kalena Jordan www.searchenginecollege.com

SEO Research Labs - Training Classes, Dan Thies www.seoresearchlabs.com

Search Engine Workshops, R. Nobles & J. Alexander www.searchengineworkshops.com

High Rankings Seminars, Jill Whalen www.highrankings.com/seminar/



Work Harder


Work HarderWork HarderWork HarderWork Harder

Local Search: Target Buyers


Work HarderWork HarderWork HarderWork Harder

Local Search: Manage Listings

Google Local Business Center http://www.google.com/local/add/businessCenter

Yahoo Local Listings Center http://listings.local.yahoo.com/

Amacai/Localeze: http://www.localeze.com/manage/

Acxiom: http://bcb.acxiom.com/start.pl

infoUSA: http://list.infousa.com/dbupdate.htm




Be More Creative


Be More CreativeBe More CreativeBe More CreativeBe More Creative

Search Engine Marketing “box”

Alternative SEM: Think outside the box!



Alternative SEM “Participation Marketing” - don’t wait for customers to find you; go out and find them

Where? Message boards, discussion groups, social networking sites, blogs, etc.

Rule #1: Avoid the hard sell; instead, be an active contributor - not just someone looking to make a buck



Alternative SEM: Flickr




Own a boat / marine shop?




Manage a music store?




Have your own pet shop?




Are you a contractor / builder?




Maybe your business targets a specific area?



Alternative SEM: Flickr Screen name? Use your URL!

User Profile? Discuss your business, link to your web site

Upload QUALITY photos of your products (or things related to your business)

Find, join, and participate in photo groups

DON’T: Spam. (DO: Respect the users and system.)



Alternative SEM: Flickr Value? All 4 major SEs spider Flickr; Google the most

Photo/Profile pages with PR up to 6

No links have “No Follow”


ConclusionConclusionConclusionConclusion

Do-it-yourself SEO: Books, Seminars Invest time, not $$$

Work Smarter

Local Search: Growing, need to manage listingsWork Harder

Outside the box: Participation Marketing Flickr, Google Groups, Yahoo! Groups, etc.

Be More Creative


Smarter. Harder. More Creative.Smarter. Harder. More Creative.Smarter. Harder. More Creative.Smarter. Harder. More Creative.

Thank You!

Matt [email protected]

Smarter. Harder. More Creative. Matt McGee, SEO Manager Marchex Search Engine Strategies, Chicago...

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