Brent Turner,

Executive Vice President

Marchex

the next evolution is not coming–it is here

700,000

600,000

500,000

400,000

300,000

200,000

100,000

0

2011 EINFLECTION POINT

2005 2006 2007 2008 2009 2010

Global Unit Shipments of Desktop PCs and Notebooks

PCs vs. Smartphones and Tablets 2005-2011E

Source: Katy Huberty, Ehud Gebium, Morgan Stanley

Research, Data and Estimates as of 2/11

Glo

ba

l U

nit

Sh

ipm

en

ts

(MM

)

Mobile

DevicesPCs

“Mobile Search” means:

• On-deck directories

• Location-based

applications

• Voice Search

• Social recommendations

searching withmobile devices means more than web search…

…and calls are the new clicks

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DEC 2010

JAN 2010

*Annualized revenue from a sample set of less than 10 advertisers in the Marchex call network ($ in M)

$22.5M

$1M

22XGROWTH IN

REVENUE ON CALL

NETWORK*

advertisers, once slow to adopt digitally-driven calls, are now moving quickly

After Just A Year, Even Google

Surprised By Success Of Click-To-CallJan 29, 2011 at 10:35am ET by Greg Sterling

A year since it’s introduced even Google is surprised by how successful “Click to Call” has become. “We’re seeing millions of calls every month; it has become a core part of a large number of mobile

search ad campaigns,” said Google’s SurojitChatterjee who is in charge of the product.

That same phrase– millions of calls – was also mentioned by Google Product SVP Jonathan Rosenberg on the company’s most recent earnings call: “Click-to-Call ads are generating millions of calls every month. A lot of advertisers are running these campaigns.” Apparently, it’s a lot more than “a lot of advertisers.”

rapid adoption of Click-to-Call tells us a lot about consumer behavior

Attempting to “eliminate calls” versus

improving call-based programs.

in a mobile world, customers expect a voice on the other end

INTENT

MOBILE SEARCH TIMEPC SEARCH TIME

“Mobile users are more prone to take

immediate action. People searching on

mobile have a higher intent. The time

between intent and action has been

narrowed.”

- Surojit Chatterjee, Google

your mobile audience isn’t your desktop audience

call center technologies are creating new opportunities

Poor coordination between the call

center and the marketing team.

1. Conversion tracking and

attribution.

2. Consumer targeting.

3. Easy-to-purchase “entry

products.”

We anticipate massive innovations in:

call data—deeper, more valuable than web surfing history

Lack of appreciation of multi-levered

opportunities to optimize campaigns.

Real-time data

Call Mining history

Appended data

Call History data

1

2

3

4

Before launching an IVR, we will know this caller data:

growing OS and device complexity will remain a challenge

Attempting to take online search campaigns

and port them as-is to mobile devices.

start here–measure the calls you are already driving

Consumers who pick up the phone

are 10x more likely to make a

purchase than those that click on a

link (Kelsey Group)

Brent Turner, Executive Vice President

Marchex

bturner@marchex.com