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Manajemen Manajemen Pertemuan 4Pertemuan 4

Planning Planning (disarikan dr berbagai sumber)(disarikan dr berbagai sumber)Defining the organization’s goals, establishing an overall strategy, and developing a hierarchy of

plans to achieve goalsFOM 5.5

Robbins et al., Fundamentals of Management, 4th Canadian Edition ©2005 Pearson Education Canada, Inc.

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Setting GoalsSetting Goals

SpecificMeasurableAttainableRealisticTimely

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GAMBARAN VISI PERUSAHAAN

“Alice” in Wonder Land Dalam perjalanannya, Alice tertesesat di hutan, dan menghadapi beberapa pilihan jalan yang harus dilalui. Untunglah ia bertemu sahabatnya, seekor keledai. Bertanyalah ia kepada sahabatnya tersebut :

Alice : “ Sahabatku, tolong tunjukkan kepada saya jalan mana yang harus saya ambil agar tidak tersesat lagi ? “ Si keledai : “ Sebelum saya tunjukkan jalan, maukah Alice memberitahukan akan pergi kemana ? “ Alice : “ Itulah masalahnya, Saya tidak tahu mau pergi kemana ….“ Si keledai : “ Jika engkau tidak tahu mau kemana, maka jalan mana saja yang akan kamu pilih tidak akan membuat engkau tersesat. Toh Alice tidak mempunyai tujuan / tempat yang hendak dituju… “

VISI : Suatu keinginan perusahaan terhadap keadaan di masa datang yang diinginkan/dicita-citakan oleh seluruh personel perusahaan dari jenjang yang paling atas sampai yang paaling bawah ( sampai pesuruh sekalipun )

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Three Mission StatementsThree Mission Statements

Figure 8.4

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Reduces theReduces theImpact of ChangeImpact of Change

ProvidesProvidesDirectionDirection

Minimizes WasteMinimizes Wasteand Redundancyand Redundancy

Sets Standards toSets Standards toFacilitateFacilitateControlControl

ReasonsReasonsfor Planningfor Planning

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Specific Plans

Directional Plans

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Three Steps in PlanningThree Steps in Planning

Figure 8.1

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Planning Process StagesPlanning Process Stages✔ Determining the Organization’s Mission and Goals

✴Defining the organization’s overriding purpose and its goals.

✔ Formulating strategy✴Managers analyze current situation and develop

the strategies needed to achieve the mission.✔ Implementing strategy

✴Managers must decide how to allocate resources between groups to ensure the strategy is achieved.

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9Figure 5.2Figure 5.2Types of PlanningTypes of Planning

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Levels of Planning at General ElectricLevels of Planning at General Electric

Figure 8.3

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Planning and Strategy FormulationPlanning and Strategy Formulation

Figure 8.5

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Strategi TingkatKorporasi

Strategi Tingkat UnitBisnis

Strategi Tingkat UnitBisnis

Strategi TingkatFungsional

Strategi TingkatFungsional

Strategi TingkatOperasional

Strategi TingkatOperasional

Bisnis apa yg. Akan diterjuni ?Apa harapan setiap unit bisnis ?Bagaimana alokasi sumber daya ?

Bgm. Perusahaan harus bersaing ?Produk yg. Bg,. Yang akan ditawarkan ?Pasar mana yang akan dilayani ?

Bgm. memproduksinya ?Bgm memasarkannya ?Bgm. Mengendalikan SDM ?

Bgm. Memperoleh bahan baku yg. baik ?Bgm. Skeduling produksinya ?