Manage to Maximize Kristi Carr Staff Writer CAP NHQ San Antonio 2009.

Manage to MaximizeManage to Maximize

Kristi CarrKristi CarrStaff Writer CAP NHQStaff Writer CAP NHQ

San Antonio 2009San Antonio 2009

Categories of newsCategories of news

Crisis Crisis

Repetitive Repetitive

OccasionalOccasional

ManufacturManufactureded

Routine or Routine or manufactured?manufactured?

CAP’s anniversary: CAP’s anniversary:

routine versionroutine version

Routine or Routine or manufactured?manufactured?

CAP’s anniversary: CAP’s anniversary:

manufacturedmanufactured

Analyze your newsAnalyze your news

Public interest levelPublic interest level Local Local Regional Regional National National

Tie-ins with current Tie-ins with current concernsconcerns

Especially heartwarmingEspecially heartwarming Photogenic Photogenic ImminenceImminence


Glider Glider storystory

Local?Local? Regional?Regional? National?National?


Glider Glider storystory

Local?Local?

YES!YES!


Glider storyGlider story Regional?Regional?

ONLYONLY

INTERNALINTERNAL


Glider storyGlider story National?National?

MAYBEMAYBE


Public interest levelPublic interest level Local Local Regional Regional National National

Tie-ins with current Tie-ins with current concernsconcerns

Especially heartwarmingEspecially heartwarming Photogenic Photogenic ImminenceImminence

Disseminate your newsDisseminate your news

Your own unit’s newsletter or Web pageYour own unit’s newsletter or Web page A news release or advisory to local A news release or advisory to local

mediamedia Social mediaSocial media CAP National HeadquartersCAP National Headquarters

““Volunteer”Volunteer” www.CAPvolunteernow.comwww.CAPvolunteernow.com Advice on approaching large city Advice on approaching large city

newspapers, radio and TV stations or newspapers, radio and TV stations or broadcast networksbroadcast networks


A news A news releaserelease

or advisoryor advisory

to local mediato local media


Local Local media:media:

The AP The AP

DaybookDaybook


Social Social media:media:


CAP National HeadquartersCAP National Headquarters ““Volunteer”Volunteer” Large city Large city

newspapers, newspapers, radio and TV radio and TV stations or stations or broadcast broadcast networksnetworks

www.CAPvolunteernow.cowww.CAPvolunteernow.comm


CAP National Headquarters: CAP National Headquarters: “Volunteer”“Volunteer”

MissionsMissions SAR/disaster relief, cadet programs, SAR/disaster relief, cadet programs,

AEAE Senior membersSenior members CadetsCadets FeaturesFeatures Editorial cutlinesEditorial cutlines Region newsRegion news AwardsAwards

Wilson, Spaatz, Garber and EakerWilson, Spaatz, Garber and Eaker


CAP National Headquarters: CAP National Headquarters:

www.volunteernow.comwww.volunteernow.com FeaturesFeatures CAP news coverageCAP news coverage Region newsRegion news Video clips & slide showsVideo clips & slide shows Safety & health newsSafety & health news ALL awards & ALL awards &

advancements!advancements! Final saluteFinal salute


CAP National Headquarters: CAP National Headquarters: www.volunteernow.comwww.volunteernow.com

News submission guidesNews submission guides CopyCopy EditsEdits Videos/audiosVideos/audios PhotosPhotos


Understand the nature & Understand the nature & mission mission

of different mediaof different media

Print—spacePrint—space Broadcast—timeBroadcast—time Twitter—140 charactersTwitter—140 characters Web—unlimited!Web—unlimited!

Minimize your PAO Minimize your PAO workloadworkload

Have a plan!Have a plan!

RequiredRequired

——not an option!not an option!


Suggestions for a year’s minimum coverageSuggestions for a year’s minimum coverageof non-crisis newsof non-crisis news MonthlyMonthly

Meeting noticesMeeting notices Lists of rank advancements/awards/final Lists of rank advancements/awards/final

salutessalutes QuarterlyQuarterly

At least one manufactured news item in print At least one manufactured news item in print or onlineor online

CAP anniversaryCAP anniversary Wreaths Across AmericaWreaths Across America

Three times/yearThree times/year Provide a speaker to local civic clubs, school Provide a speaker to local civic clubs, school

or other community groupsor other community groups YearlyYearly

At least one story by local TVAt least one story by local TV


Make use of existing tools:Make use of existing tools:

PAO ToolkitPAO Toolkithttp://www.capmembers.com/http://www.capmembers.com/

cap_national_hq/publiccap_national_hq/public

affairs/cap_pao_toolkit/affairs/cap_pao_toolkit/

Manage to MaximizeManage to Maximize

Questions?Questions?

Manage to Maximize Kristi Carr Staff Writer CAP NHQ San Antonio 2009.

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