CMS PLATFORMSENABLE BETTER

COMMUNICATION...

(TIP: OPEN SOURCECAN YOU SAVEMONEY TOO)

Check out the stadium site at livestrongsportingpark.com - this is a WordPress site with custom coding for the homepage slider and social feeds and a custom built events slider and functionality.

The kcchiefs50.com site is built in WordPress with custom contest functionality for running multiple “enter-to-win” or “submit an entry” type contests for fans.

BUDDYPRESSEMPOWERS

COMMUNITIES...

AND COMMUNITIESEXTEND REACH, ENABLE BONDING AND PROVIDE

BRAND CEMENT

The initial version of the Sporting Club membership site was built in WordPress/BuddyPress with a lot of custom design coding to present users with front-end forms so it would feel more like Tumblr works than the back-end of WordPress, making it easier for mass numbers of users to interact with.

A very fun feature was the “Free Ticket” giveaway which happened once a week for a window of time. If users clicked and were told that they got a free ticket they received it at the stadium and sat in the Cauldron & had access to the Members Club for free, up to 3 times last year.

The WUFC community I founded is built on WordPress with BuddyPress community features. We will soon launch the ability for every member who wants one to have their own blog... something called “multi-site”.

Check it out and tell your soccer-loving female friends we’d love to have them join us!

BUILD YOUR OWNCOMMUNITY TO

FILL A NEED

If you love to play soccer, Jeremy’s site is for you! Jogabo is an awesome community to help you organize games and connect with other players in your area and beyond.

MAKE MOBILEFUN FOR FANS

PLAY DURING GAMES TO WIN

Sporting Explore is the first mobile app released by Sporting Kansas City, meant for fans to interact with trivia questions and earn points for checkins during a game or event.

Seattle Sounders are dedicated to the mobile experience and have multiple apps and options for mobile enjoyment. From the mobile app to mobile-friendly audio, video and browser displays, they turn away no fan who wants to immerse themselves in the Sounders brand!

Our friends at LightMaker just released this gorgeous app for Fulham FC. It has in-app features and also links to external sites in one slick interface that perfectly represents the Fulham brand.

AGGREGATE REAL-TIMECONTENT FOR MOREBETTER TRACKING

AND NEWS

ESPN SPORTSCENTER FEEDlittle-no MLS/US soccer coverage = #lamefail

ESPN’s SportsCenter Feed is interesting I guess if you want sports info that is NOT related to MLS/US. ;-)

TICKR

Visit tickr.com to sign up for a free or paid Tickr monitoring plan. Very cool aggregator of multiple sources you may need to track online.

ENTERTAIN FANSON FACEBOOK,TWITTER AND

WEBSITES

NAPKINLABS

If you market via Facebook, you should definitely check out Napkin Labs free and paid apps. The UI is beautiful and easy to work with and the things you can offer fans are fun/informative.

Check out the KC Chiefs “Superfans” tab we installed... this was totally free!

We used Offerpop to create a custom-branded photo contest on a Facebook tab for the Chiefs. Offerpop has little apps for FB & Twitter.

Wildfire has been acquired by Google and has a number of social offerings similar to Offerpop. Both offer test drives or free/cheap plans to try out so check them out!

This is a microsite we built for the Chiefs that can be re-skinned with graphics and CSS, while the underlying tech of voting via different methods and tracking votes doesn’t have to be re-coded. Making functional sites like this (we call them mini-apps as this is not a simple website, nor a more complex piece of software) is a good way to save budget money since it can be re-used.

PRODUCE YOUROWN NEWS WITH

LIVE ONLINE EVENTS

This “Live Landing Page” was custom-designed for Sporting KC but can be used for other projects. We built this for the stadium naming announcement which was a midday press conference that we promoted on Twitter/Facebook and tracked in real-time with Woopra.

LIVELANDING

PAGE

When Ochocinco wanted to come for a trial with SKC a few weeks after the stadium announcement, we quickly re-skinned the Live Landing Page for this purpose.

INTEFYIntefy is my product, and we used it for a snowball fight between fans and players one very snowy winter day in 2011. Most fun ever! The page is still up so check out the video/pics from the day.

KNOW YOURAUDIENCE

CRAZYEGG HEAT MAP

CrazyEgg is a neat way to test where users are clicking on your site pages. If you want to optimize your site or make sure people are clicking what you want them to, using heatmaps and eye tracking can help you understand reality.

LOOP 11ONLINE

USABILITYTESTING

Loop 11 is an online platform where you or an experience UXP consultant can perform usability testing on your sites or applications.

UserTesting.com is another good platform for gaining quick insight into your design or usability.

Both of these are cheaper than building your own lab or renting one, though perhaps a little less “formal” compared to traditional methods of user testing.

WOOPRACUSTOMERANALYTICS

Woopra is a powerful real-time analytics tool and a little scary. You can downright stalk people visiting your site in that moment, talk to them, and possibly frighten them to death. Use that feature delicately! :-)

PASSIONIS THE #1

TECHNICALREQUIREMENT!

HAVE FUN:-)