MALOPERRO profil značky
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Transcript of MALOPERRO profil značky
Brand Profile
Maloperro is a company researching and developing products inspired by board sports; surfboard, skateboard, snowboard and rock music
This brand has been created in a graphic studio from an idea of a surfer who wanted to produce a label for a group of free riders in order to transmit the philosophy of pure surf to the new generations. The brand is shown on t-shirts, stickers, boards. The Maloperro group organizes beach parties and beer games arousing the curiosity of young surfers and their demand for new products giving life to the Maloperro project with their new t-shirts.
In 2004 a cooperation begins between the Maloperro group and Sitel, a leading company producing bags and accessories. The first collection of computer bags and mobile phone accessories is undertaken, all inspired by the three sports, creating a new life style in this sector. Thanks to the new partnership, Maloperro has grown not only in Europe but in America, Asia and Australia.
Maloperro chosen in 2009 as a new distributor Dibiottanta Spa from Milano Italy.
Today Maloperro works only with high technical quality for their products and studies creative graphics achieved by artists, designers and stylists inspired by Board Culture.
Maloperro to those who are always searching in life
Was formedin early summer of 2004 in a gra-
phic studio on Versilia Beach (tuscany) by 2
enthusiastic surfer... out of pure passion for
the boarding way of life!
About us2003
2004
2009
2010
Surfer and skater over the years have adopted
a way of life that has it’s own language,
etiquette, film and music, all of which poin
toward a symbolic identity as a source of
personal freedom. This way of life, which was
once only found among Californian surfer, is
now a recognizable part of a global lifestyle
TargetAge of target audience: from 14-40 years
60% Male
40% Female
Opinion leaders in their social field
High activity people in sport, businnes and private
Affinity to an independent lifestyle
Emotionally brand oriented
Makes a trendy statement that everyone will talk about
Medium value end user with medium to high income levels
Consumer pays attention to image, fashion and trendy lifestyle
Values:Open-mindeness and tollerance
New ways of thinking and creativity
Being unique, standing out of the crowd
I WANNA BE YOUR DOGGlobal DistributionAvailable in over 25 countries
and will be continued
Channel distributed:Departement stores
Electronic stores
Supermarket
Stationary chains
Electronic stores
Telephone shop
Music and games stores
Gift stores
Airport - Duty-free shop
Maloperro Mono storesSingapore
Malaysia
Philippines
4,5 million pieces of Maloperro mobile accessories have been sold in 2005-2009
Wind it up, turn it up,charge me up, it’s on the radio...
Maloperrorama
FAIR
2008 Best Show Award
Cebit Hannover Germany March
PRODUCT
Lap Top bag
Net Book Bag
Photo Reflex Bag
Universal Case
Dedicated Mobile
Case
iPod Case
maloperro products are constantly evolving
Mouse
Headphone
Speacker Music
accessories
Car holder
Accessories
All Maloperro products ar designed and selected by italian designer.
EVENTSThe Maloperro group organizes beach
parties and beer games arousing the
curiosity of young surfers and their
demand for new products giving life to
the Maloperro project
Juegos 2008 - 2009
“Gioia Beach Club”
Lido Di Camaiore
Riviera della versilia
MALOPERROUMBRIAIndicazione Geografica Tipica
Thus starts the intrepid adventure of Malo-perro, in which local varieties of Umbrian grapes find harmony and softness in the large selection of French grapes: Tannat, Merlot, Sagrantino and Sangiovese, in equal percentage. The grapes are chilled and after-wards they fermented in barrique; they are then aged in wood barrels for five months and assembled in steel barrels for other four months. A deserved rest until August 2009 when they will take delight in filling their new look in the bottle.Bottled produced. 8000
Wine Passion
BOOK collectionby Cartiere Paolo Pigna Spa
Channel distributed:
School stores
Supermarket
Gift stores
200.000 Pieces sold in 2009
Follow the dog on:www.maloperro.com
Maloperro logo and the dog ar worldwide registered trademarks
Exclusive worldwide license:Dibiottanta S.p.A
Muggiò - Milano - Italy