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ANNUAL REPORTHead office:
World Business Center, 3rd floor, S. Rahimov/S.Vurgun Streets' crossing,block 309, BakuTel.: (+994 12) 597 48 17/18Fax: (+994 12) 597 30 39E-mail: [email protected]
Follow us on our website: www.azercredit.az
Watch us on our YouTube Channel: www.youtube.com/VFAzerCredit
2011
It is with useasier
Dear Reader,
It is my great pleasure to present to you
AzerCredit results in year 2011. AzerCredit
continued trend from previous years; stable
growth followed with good portfolio quality. We
are all proud that we crossed number of 47,232
clients, reached $42 million in portfolio,
maintained portfolio growth of 54% and client
growth of 32%, kept PAR on level of 0.4%. Also
2011 will be remembered as the year in which
we increased the number of employees up to
340, and number of branches and sub-
branches up to 26.
In 2011 many significant improvements took
place in area of: customer service quality,
internal audit and human resources. In 2011 we
opened 5 sub-branches (Aghdam, Tovuz, Hazi
Aslanov, Bilasuvar, and Goychay) and
upgraded one sub-branch office into a branch
office (Aghjabedi). AzerCredit Academy
provided training to 281 persons last year. SMS
service, as fully new service to clients, was
introduced at the end of the year.
In 2011 AzerCredit loans contributed to
opening of 1,132 new jobs, 20,405 loans were
provided to women, and 72,876 children were
impacted by our loans. AzerCredit was active in
community service funding and organizing
number of social events.
In 2011 AzerCredit, together with its Gender
Mainstreaming Project Partners Oxfam Novib,
Microfinance Centre (MFC) and Azerbaijan
Micro-Finance Association (AMFA), organized
Change Your Life Campaign to add value to
clients’ lives through empowerment of both
women and men and use of life planning tools
through a booklet specially designed for this
purpose. As declared by the Campaign
part ic ipants, the booklet a l lowed the
participants to review relationships in the family
and gave spouses an opportunity to tell each
other what they had never said before, some
people learned how to solve problems through
planning, some families first time in their lives
planned their future with the involvement of
both husband and wife – as a result, particularly
women’s self-confidence and hope for the
future increased.
AzerCredit, being truly committed to strong
soc ia l per formance management and
transparent reporting, was awarded with the
highest level of the award – Platinum Award
from MIX, Michael & Susan Dell Foundation,
Ford Foundation and CGAP in 2011.
AzerCredit has always strived to assure that
good pract ices in social performance
management are closely followed and relevant
ones are applied by AzerCredit so that financial
and social goals are well-balanced. Looking to the future, we will introduce
insurance products, continue with loan
p roduc ts improvements , con t inue to
strengthen organizational structure, and
con t i nue w i th p lanned geog raph i ca l
expansion.
Considering all this, we are entering 2012 with
confidence that we will continue with good and
even better results.
Ljiljana SpasojevicChair of Management Board
Ljiljana Spasojevic
CEO
ANNUALREPORT 2011 2
www.azercredit.az
MISSION IN ACTION
Our mission is to provide financial services which have a positive impact on the lives of the poor.
Being established in 1996 as a program of World Vision, a relief-and-development organization to provide credit to
ensure people can take control over their own lives and livelihoods, VF AzerCredit was successfully registered as a
Limited Liability Company in 2003 and obtained a license from the Central Bank to operate as a non-bank credit
organization in 2003.
Since its establishment VF AzerCredit has strived to assist people in developing a positive and self-sustainable
lifestyle. This started with providing loans to those who were not able to access facilities through the conventional
banking system. Thus, VF AzerCredit, while working both in urban and rural areas of Azerbaijan, has put emphasis
on providing loans to micro and small rural entrepreneurs and self-employed poor, covering remote areas which are
not bankable.
Traditionally it has been ensured that new loan products are constantly developed in line with customer
requirements. Thus, in 2011 a new set of loans combined under the name of family loans was introduced to
customers to meet their consumption needs along with assisting their business expansion plans.
A poverty-scorecard was specifically designed and launched to determine whether the target client groups are
actually served. Hence, in 2011 88% of VF AzerCredit’s clients was comprised of subsistence poor and self-
employed poor.
As the first stage of the fast expansion decision, 5 new offices were opened to reach out more customers. As a result,
by the end of 2011 we were already serving 47,232 clients in 21 regions of Azerbaijan through 26 offices. Out of those
clients, 18,661 were women, 6,277 were internally displaced persons. 70% of the clients were rural people.
Existing lending policies and procedures were revised or new ones were developed and became effective in 2011 to
unify the lending process throughout the organization and ensure that the staff do not act arbitrarily when disbursing
and managing loans and no customer becomes a victim of biased and subjective decisions. The Internal Audit
function was strengthened to check compliance with approved policies and procedures, as well as detect fraud. The
Client Protection Policy embracing the Smart Campaign Client Protection Principles was incorporated into daily
operation and necessary systems were established to ensure better communication with clients.
In order to ensure that clients are not burdened with extra loan amounts, VF AzerCredit was one of the first MFIs to
join the Credit Registry under the Central Bank of Azerbaijan. So far, overindebtedness was mainly avoided by the
use of loan evaluation ratios, but it was decided in 2011 to initiate client awareness raising as well, necessary actions
being followed in 2012.
Customer protection and customer feedback incorporation into decision making became vital more than ever. In
2011 the system of customer grievances and feedback became fully functional, first time in Azerbaijan
comprehensive client exit survey was conducted, post-disbursement survey was started to evaluate customer
satisfaction right after disbursement, and a hotline was introduced for customers to more easily reach customer
service supervisors.
Moreover, VF AzerCredit in 2011 started to deliver comprehensive training to its staff to achieve established
objectives both theoretically and practically. In December 2010 the Policy on VF AzerCredit Academy was
approved, which led to the establishment of internal training practice. All entry level employees received orientation
training and on-the job-training and experienced employees received capacity development training courses during
2011.
VF AzerCredit understands that putting clients first and collaborating together helps the organization remain both
socially focused and financially sound and abide by its mission. As the mission states, the key goal is to have a
positive impact on customers’ lives which may be mainly achieved by providing affordable, responsible and quality
services to customers. This intention has made it necessary to pay closer attention to social performance. Thus, VF
AzerCredit was requested in 2011 to share its highly appreciated SPM experience with the participants of the Study
Tour jointly arranged by MFC and AMFA for Russian and Central Asia micro-finance associations.
The size of the portfolio being increased and its quality being maintained, and a good balance being maintained
between the financial and social performance, the financial and social ratings conducted based on the results of the
financial years of 2010 and 2011 resulted in higher grades than in previous years, corroborating continuous
development in the organization:
Latest financial rating: BBB+
Latest social rating: BB+
ANNUALREPORT 2011 4
www.azercredit.az
GOVERNANCE
Founder: Vision Fund International
Chief Executive Officer: Ljiljana Spasojevic
Members of the Supervisory Council:
Mehdi Bakhshiyev: Program Manager of World Vision International in Azerbaijan, 2004 to present. Livelihood Enhancement
Project Manager under Food Program. Acting Urban Community Development project manager. Food Security through
Social and Economic Transformation/ Rural Community Development Project Manager. Capacity Building and Economic
Development project manager. Graduated Azerbaijan State University of Economy, Faculty of finance and credit, Baku,
Azerbaijan. Azerbaijan State University of Languages, English Language Teacher.
Marinus Maaskant: From 2001 to present Senior management of consultancy projects for international financial institutions:
implementing strategic decisions, coaching assignments and project development in China. Work history: CEO, ABN
AMRO Mellon Global Securities Services. Senior Vice President- Manager Global Security services. Senior Vice President-
Manager, Training and Development. Senior Vice President- Manager Audit Department. Tax auditor, Ministry of Finance.
Graduated NIVRA (CPA equivalent) and Fontainebleau (INSEAD), Executive Management Course.
Marina Yoveva: Presently Program Development Manager at Habitat for Humanity. Previously worked for World Vision
International, Global Project Management Office, as Operations Director (based in USA). Other titles: World Vision, Middle
East and Eastern Europe Region, Acting Microenterprise Development (MED) Director (based in Cyprus), MED Senior
Technical Advisor (based in Romania and Cyprus), MED Caucasus Technical Advisor (based in Bosnia and Romania).
World Vision Azerbaijan, VF AzerCredit, Manager. Opportunity International, Eastern Europe Regional Office, Technical
Advisor (based in Bulgaria). Nachala Foundation, OI partner agency, MIS & Financial Reporting Administrator (based in
Bulgaria). Graduated from Eastern University and World Vision International, USA, Master in Business Administration in
NGO Leadership. And Warsaw University, Master in Polish Philology, Poland.
Seth Cechetto: VisionFund Regional Director for the Middle East and Eastern Europe. Has extensive experience in retail
banking at the senior level including planning/strategy, product development, underwriting, marketing, collections,
corporate finance and mergers and acquisitions. Spent 30 years with Scotiabank, Canada including secondments to
affiliate banks in the Caribbean and Thailand. Currently Seth is a Vice President of Scotiabank and Senior Vice President,
Retail Banking of its 250 branch US$ 12 billion affiliate, Thanachart Bank in Thailand. Has an M.A. in International Affairs
from the Norman Patterson School of International Affairs, Carleton University, Ottawa where he completed a thesis on
International Banking.
OUR PRODUCTS
ANNUALREPORT 2011 6
www.azercredit.az
OUR TEAM AZERCREDIT ACADEMY
ANNUALREPORT 2011 8
www.azercredit.az
FUNDING IN 2011 OUR PERFORMANCE IN FIGURES
DWM Asset Management,LLC
Inconfin Investment management
Blue Orchard
Oikocredit
Symbiotics
Irimple Jump
VFI
Deutsche bank AG
Calvert Foundation
Planet Finance
Triodos Inverstment management BV
Microvest
USD`000 2008 2009 2010 2011
2,150
17,035
348
295
19,828
15,833
595
3,401
19,828
Cash and bank accounts
Net loan portfolio
Net fixed assets
Other assets
Total assets
Borrowings (debt to financial institutions)
Other liabilities
Equity
Total liabilities and equity
3,505
20,228
446
552
24,731
19,328
1,397
4,007
24,731
2,151
26,972
476
594
30,192
24,476
1,288
4,428
30,192
3,646
41,568
569
836
46,619
36,935
2,580
7,104
46,619
Balance Sheet10,9%
12,3%
10,9%
8,6%
5,4%4,7%3,2%
10,8%
15,4%
4,1%
8,1%
5,4%
ANNUALREPORT 2011 10
www.azercredit.az
Income Statement
USD`000 2008 2009 2010 2011
Interest, fee and other operating Income
Interest expense on borrowings
LL provision and other financial expenses
Net financial income
Operating expense
Tax expense
Income before grants and donations
Grants and donations
Net Income
OSS
FSS
Operating cost ratio
ROA
ROE
5,085
937
62
4,086
3,022
280
785
40
825
121%
121%
23%
6%
32%
8,107
1,771
29
6,308
5,296
249
762
12
774
110%
94%
28%
3%
20%
9,711
2,008
-41
7,744
6,465
287
992
-503
489
103%
101%
27%
2%
10%
14,435
2,715
18
11,702
8,713
678
2,310
0
2,310
116%
111%
25%
6%
38%
Portfolio at Risk
Outstanding Portfolio
45 000 000
40 000 000
35 000 000
30 000 000
25 000 000
20 000 000
15 000 000
10 000 000
5 000 000
2008 2009 2010 2011
0,45%
0,40%
0,35%
0,30%
0,25%
0,20%
0,15%
0,10%
0,05%
0,00%
2008 2009 2010 2011
0,09%
0,36%
0,29%
0,42%
17 050 350
20 293 464
27 028 887
41 693 472
ANNUALREPORT 2011 12
www.azercredit.az
Operational Sustainability
Staff productivity
160
140
120
100
80
60
40
20
0
2008 2009 2010 2011
Number of active clients
Number of active clients by sectors
9565 8 037 861 21743 7026
8 256 5 861 792 19 372 1 599
8 548 4 623 864 17 254 918
6 225 2 611 690 11 343 640
2011
2010
2009
2008
0 5 000 10 000 15 000 20 000 25 000 30 000 35 000 40 000 45 000 50 000
Trade Service Production Agriculture Household
125,0%
120,0%
115,0%
110,0%
105,0%
100,0%
95,0%
2008 2009 2010 2011
90,0%
50 000
40 000
30 000
20 000
10 000
02008 2009 2010 2011
121.3%
109.9%
103.5%
116.0%
122
154
129
139
21 261
32 150
35 868
47 232
ANNUALREPORT 2011 14
www.azercredit.az
1 200
1 000
800
600
400
200
0
2008 2009 2010 2011
128 86
404
1 132
Trade Service Production Agriculture Household
Portfolio by SectorsNumber of New Jobs Created
Number of Jobs Sustained
31 152
42 901
48 788
72 87680 000
70 000
60 000
50 000
40 000
30 000
20 000
10 000
02008 2009 2010 2011
Number of Children Impacted
6 000 8399 884 066
2011
6 791 52818 232 337
784 703
2010622 875
13 731 035
7 579 702
4 475 340
619 935
287 825
9 718 024
617 144
6 700 652
2 969 820
2009218 907
8 413 983
684 235
2 018 393
5 714 832
2008
60 000
50 000
40 000
30 000
20 000
10 000
02008 2009 2010 2011
27 990
37 86643 424
54 272
ANNUALREPORT 2011 16
www.azercredit.az
ANNUALREPORT 2011 18
www.azercredit.az
CLIENTS’ SUCCESS IS OUR SUCCESS
LEYLA MURULOVA Leyla Murulova is a 31 year old Turkish refugee from Uzbekistan living in Saatli District, Azerbaijan.
The last decade of the Soviet Empire had been marked by many bloody ethnic conflicts, among them being Armenian-
Azerbaijan conflict that resulted in about 1,000,000 refugees and IDPs. However, Azerbaijan had to accept not only refugees
from Armenia and find home for IDPs from Nagorno-Garabagh, but also refugees from other neighboring countries living
through conflicts, including Uzbekistan.
When many Meskhetian Turks had to flee their homes in Fergana valley, Uzbekistan and find new homes mostly in Saatli and
Sabirabad districts, Azerbaijan, Leyla Murulova was just an 8-year old child. She spent her childhood and received
secondary education in Azerbaijan. In 2001, she married Nabi, also a Meskhetian Turk, but born in Azerbaijan, Saatli as his
parents were refugees of the 1950s. Leyla’s family today consists of 5 persons – along with herself, her husband, and 3
daughters (1 year old, 5 years old, and 7 years old).
The newly established family took their first loan in 2008 – at that time they had only one cow. It was the first-in-life loan
received by the family and its amount was 500 USD loan. The loan was very successful and the family managed to buy a cow
and the generated income even allowed the family to buy an old tractor.
ESMIRA SHUKUROVA
42-year old single mother living in Mingachevir, Azerbaijan
Esmira Shukurova is bringing up a daughter living together with her old mother. She is a mathematics teacher and private
entrepreneur.
Esmira started her business in 2003 seeing that her salary as a teacher is not enough for raising a child on her own, along with
taking care of her mother. She rent 20 m2 premises to open a small grocery. It was very difficult for her at the beginning
because before that she had even never done shopping for her family – the male members of her family were doing it. But now
she had to do shopping for her grocery as well.
Her business started to go more smoothly when she heard of VF AzerCredit in 2004 and applied for her first loan of $350.
Then a chain of success started. She could repair the premises she had rented for the grocery and divide it into 2 parts – one
for the grocery, the other one for a beauty salon. Then in 2008 she was able to buy the premises rented by her.
A beauty salon was very successful and she started even to cooperate with famous cosmetics firms with representative
offices in Baku. As a result, Esmira’s customers could enjoy quality goods brought from abroad. Thus, the salon established a
good reputation and Esmira left the grocery business to dedicate herself to this salon and teaching.
The other loans were used mainly as investment into their
business (e.g. rebuilding of the cattle shed) and for consumption
purposes as well (e.g. home improvement).
The received 3 loans improved their livelihood considerably
as the family could possess more animals, more milk for
sale and domestic usage, and the husband earned more via
services provided by the tractor (ploughing, etc.).
The family currently has 7 animals (2 cows with 2 calves and
3 oxen for fattening and selling). Hence, they need another
loan to build a new cattle shed for the increasing number of
cattle.
Today Esmira employs several other women in her beauty salon
and earns some money from renting the second part of her
premises as well. She is keen to go for a doctoral degree in
mathematics as well. She says when now her daughter is
brought up, she has more time to allocate to her researches. All the above has been possible thanks to Esmira’s diligence and
the 14 loans so far received from VF AzerCredit. “Your
organization is a healthy organization, we trust you. Your staff
are very good, they are responsible, friendly and honest… I will
soon apply for a new loan with you to refurnish my salon in line
with modern standards” – thus, Esmira is determined to remain a
loyal client of VF AzerCredit.
ANNUALREPORT 2011 20
www.azercredit.az
WOMEN EMPOWERMENT AWARDS
Special programs are being designed from-time-to-time to contribute to women empowerment in the country as this is one of
the social goals VF AzerCredit has set for itself.
One of such programs was the Gender Mainstreaming into Microfinance Project jointly conducted with AMFA, MFC and
Oxfam Novib during 2010-2011. The outcome of the project, which ended in November 2011, was empowerment of about
400 women directly, along with another 300 through their husbands, by special training sessions or coaching with the help of
a booklet specifically developed to adapt the GALS tools for the use of Azerbaijani people.
Challenge Action Tree Road Journey Tool
To attract higher attention a special contest titled “Change Your Life” was announced and as a result husbands and wives
worked together on the exercises to be the winner of the Contest, which actually was one of the primary goals of the project.
As mentioned by the users, they were able to understand the roots of problems in their families and draft a detailed plan for
reaching their goals through easy and entertaining exercises.
VF AzerCredit’s corporate culture values and rewards for high standards of ethical behavior and client service. On
23 August 2010 the Code of Ethics and Business Conduct was adopted, which covers such issues as integrity of
business relationships, confidentiality of customer information, professional conduct, alcohol and substance
abuse, harassment and discrimination, child protection, etc. All entry level employees receive orientation training
and on-the job-training where it is both explained and visually demonstrated how fairly and respectfully clients
should be treated and experienced employees receive capacity development training courses that undoubtedly
include customer relationships topics. Moreover, managers and supervisors review ethical behavior, professional
conduct and the quality of interaction with clients as part of staff performance evaluations.
Hence, in 2010 Azerbaijan Microfinance Association awarded VF AzerCredit as the “Best member succeeding in
SMART Campaign Client Protection Principle 4: Ethical Staff Behavior”.
VF AzerCredit also received a Platinum Award for social performance reporting in 2011 from MIX, Michael & Susan
Dell Foundation, Ford Foundation and CGAP.
The Platinum Award was introduced in 2011 as the highest level of the award from MIX. VF AzerCredit is the only
Azerbaijani organization to receive this award from MIX, which verifies that VF AzerCredit is truly committed to
strong social performance management and transparent reporting.
ANNUALREPORT 2011 22
www.azercredit.az
HIGHLIGHTS OF 2011 WHERE WE OPERATE
• Portfolio grew by 54% (up to $41,693,472), number of clients increased by 32% (up to 47,232
active customers)
• 5 new sub-branches were opened and 1 sub-branch was upgraded to a branch
• Number of employees reached 340 persons
• AzerCredit Academy started to function and trained 281 employees
• Client Protection Policy, Gender Policy, Environmental Policy, Anti-Fraud Policy,
Compensation (Grading) Policy and many other policies were developed and approved
• Family loans and one-way SMS banking system were launched
• Client Grievance and Feedback System became fully functional, client exit and post-
disbursement surveys were started
• A hotline was introduced for customers’ use
• VF AzerCredit joined the Centralized Credit Registry under the Central Bank of Azerbaijan
• Gender Mainstreaming Project’s key phase was implemented and a booklet with gender
balancing and life planning tools were developed
• VF AzerCredit underwent both financial and social ratings
GOYGOL
GAZAKH
TOVUZ
SHAMKIR
GANJAYEVLAKH
MINGACHEVIR
AGHDASH
GOYCHAY
TARTAR
AGHDAMAGHJABADI
BEYLAGAN
FUZULI
IMISHLI
BILASUVAR
SABIRABAD
GARADAGH
BAKU
SUMGAYIT
ANNUALREPORT 2011 24
www.azercredit.az
ENVIRONMENTAL SUSTAINABILITY SOCIAL ACTIONSIn 2011 the Environmental Policy was adopted to ensure the environmental soundness and sustainability of VF AzerCredit operations,
control both direct and indirect environmental impacts, support the integration of environmental considerations into the decision-
making process and promote responsible environmental attitudes both internally and externally.
The Policy obliges VF AzerCredit to ensure that all businesses financed by its loans are environmentally sound.
The Policy also includes Green Office Procedures to pursue the best practice in environmental management, including energy and
resource efficiency, waste reduction, recycling, and pollution prevention. VF AzerCredit should take into account environmental
sustainability issues for the procurement of goods and services and work with partners, suppliers and contractors who follow
advanced environmental standards.
VF AzerCredit, acknowledging that it has a shared responsibility towards protecting but also improving the environment in the interest
of sustainable development, has undertaken to perform special initiatives to promote greater environmental responsibility.
One of such initiatives was the drawing contest with the theme of “Forests for People” launched in November 2011 for the children of
clients, which lasted for a month. The aim of the contest was to use children’s imaginative thinking to underline the value of forests and
improve attention to the conservation of forests and maintaining healthy environment.
The artworks produced by the Contest winners were further used in several promo materials (e.g. annual calendars, etc.) to raise
awareness and strengthen the sustainable management, conservation and sustainable development of all types of forests for the
benefit of current and future generations.
Malaka Alakbarli | 13 years old | Special winner Irada Gulaliyeva | 9 years old | Special winner
VF AzerCredit, in addition to the activities related to its business, uses different opportunities to arrange community-related
or children-involving social actions.
One of such actions was an eco-trip for the children of the SOS Children’s Villages Azerbaijan Association, which comprised
a full-day excursion to the Shahdagh National Park in the northern part of Azerbaijan in September 2011.
The day-long trip was not merely an opportunity for children from the SOS villages to get closer to nature and have a good rest
and relax. The main goal of the excursion that involved about 35 children from 2 SOS Youth Homes located in the Absheron
Peninsula was to raise children’s awareness on environment and nature, as well as to boost their interest to Azerbaijan’s
culture and history. The trip aimed at imparting knowledge on environmental terms and notions via acquainting with the
places of interest in Guba Rayon and through active learning.
The children visited history museum along with carpet workshop in the very center of Guba District, enjoyed the beauty of the
National Park along with listening to the guide’s explanation of the forest’s benefits, and participated at the quiz especially
arranged for them.
ANNUALREPORT 2011 26
www.azercredit.az
PARTNERS’ SUPPORT
Since Oikocredit first partnered with VF AzerCredit LLC in 2007, we have seen the institution evolve
from strength to strength. We have valued VF AzerCredit’s genuine commitment to social
performance and their mission, underscored by outreach in rural areas, small loan sizes and their
agricultural portfolio. In particular, we appreciate the steps taken to promote sustainable economic
development and the improvement of reliable access to financial services for the economically
active members of the population – including IDPs and a high percentage of female borrowers. VF
AzerCredit’s committed, proactive and professional team has achieved a solid market position
based on sound and sustainable operations. We are pleased to count VF AzerCredit among our long
term partners and look forward to continuing our cooperation over the years to come.
Amber O'ConnellMicrofinance Officer
\
MicroVest is proud to support AzerCredit and its mission of expanding access to capital across rural
Azerbaijan. We applaud AzerCredit’s strong management team and commitment to quality, and look
forward to growing our working relationship.
Radoil Mitov, Investment Manager, Europe and Asia, MicroVest Capital Management, LLC.
Dear Readers,
We call you to support 2012 INTERNATIONALYEAR OF SUSTAINABLE ENERGY FOR ALL!
Recognizing the importance of energy for sustainable development, the United Nations General
Assembly has designated, by its resolution 65/151, the year 2012 as the International Year of
Sustainable Energy for All.
The International Year of Sustainable Energy for All presents a valuable opportunity to raise
awareness about the importance of increasing sustainable access to energy, energy efficiency, and
renewable energy at the local, national, regional and international levels.
Energy services have a profound effect on productivity, health, education, climate change, food and
water security, and communication services.
Lack of access to clean, affordable and reliable energy hinders human, social and economic
development and is a major impediment to achieving the Millennium Development Goals.
Therefore, the General Assembly of the UN has emphasized the importance of investing in access to
cleaner energy technology options to achieve a climate-resilient future for all and also pointed out the
need to improve access to reliable, affordable, economically viable, socially acceptable and
environmentally sound energy services and resources for sustainable development.
Please read more on: http://www.un.org/en/events/sustainableenergyforall/index.shtml