Mailcamp: Hayley Cashmore, Three Spires Consulting

GOOD AFTERNOON & WELCOME

08/04/23

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Hayley Cashmore. Three Spires Consulting Ltd © 2011

To the WWW W Dot

of Email Marketing

The WWW W. of Email Marketing

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WHY? What is the Purpose/Objective?

Do you have something to say, that they WILL want to

hear?

What Would I Do?


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WHAT? Subject Line – relates to and supports the from address Main Content – relates to and supports the Subject Line Main Content – delivers on the expectation set by the Subject Line Designed to optimise deliverability Designed to optimise results Delivers against the ‘Objective’ set


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WHO?

To those who have requested it

To those who’s behaviour would suggest to

To those individuals who meet with the ‘Objective’


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WHEN?

It’s right for your audience

They told you to Their behaviour would suggest to

It’s relevant & timely

IN CONCLUSION

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Nothing to say! Then, don’t send an email If you don’t know, don’t assume! Test. Test. Test! No Objective – No Point! Deliver on your promise! Deliver against expectations Ensure the user’s journey is Simple, Direct & Smooth Ask yourself – What Would I Do?

WWW W Dot = TARGETED. RELEVANT. TIMELY COMMUNICATIONS

GET IT RIGHT!...AND

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THANK YOU.

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For any Questions, please, do come and find me during the networking sessions or at the end of the event

Mailcamp: Hayley Cashmore, Three Spires Consulting

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