Mailcamp: Ed Cox, Reason Digital
10
How to change minds... ...with e-mail. Ed Cox Managing Director at Reason Digital email [email protected] tweet @reasondigital
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Transcript of Mailcamp: Ed Cox, Reason Digital
How to change minds......with e-mail.
Ed CoxManaging Director at Reason Digitalemail [email protected]
tweet @reasondigital
Social marketing...
“The systematic application of marketing, along with other concepts and techniques, to achieve specific behavioural goals for a social good”
National Social Marketing Centre
Social marketing...
“The systematic application of lies, along with other concepts and techniques, to achieve specific behavioural goals for propaganda purposes”
...depends on who you ask
So why use e-mail for social marketing?
It’s just like any project...
PLAN
EVALUATE
EXECUTE
Step 1: Plan
Step 2: Execute
Step 3: Evaluate
What to do next...
Create a journey in ‘baby steps’
For each, create an objective focused e-mail
Write the existing and target behaviour down
Thanks for listening.
Ed CoxManaging Director at Reason Digitalemail [email protected]
tweet @reasondigital
