maedate magazine
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Transcript of maedate magazine
The Mædate brand is a creation developed through
the inspiration of the delicate detailing on Japanese
warriors body armour. This delicate detailing is what
led to the use of the crafts macramé and knit to
knot threads, making this the focus on each product
created. With the inspiration coming from Japanese
samurais, Mædate felt the need to show the two sides
of the harshness you would expect from a warrior and
mix it with the delicateness that the armour shows,
within it’s brand.
With the word ‘mædate’ being used to describe
a form of Japanese body Armour and also a type of
knot used in the macramé process, it seems that it
is the perfect name given to this brand. This form
of ruggedness is shown in the products through the
use of suede threading, and throughout its strong
imagery. This is what gives you the image of the
samurai warrior, as it gives a rugged edge and feel
to the Mædate collection. When mixing this thought
with the idea of it meaning a form of macramé knot
and combining it with the soft alpaca wool brings
back the realisation of the delicateness meant by the
individually hand crafted pieces.
The skill of macramé dates back to the thirteenth
century. It is thought that is derived from Arabic origins
and from this it eventually made it’s through to Europe
and has recently become a skill that many desire to
learn. Macramé isn’t usually a craft that you would
associate with fashion garments, however recently it
has become very popular within the fashion industry
in creating garment’s and accessories. Many designers
found the hype of using this craft in fashion, Gucci has
to be most effective in their Spring 2011 collection,
the macramé is used in a striking way that it really
captures the beauty of the craft making it look as
though it should never been out of fashion.
About Mædate
Fashion is never far away from a knitted garment.
Knit is used from season to season in all forms of
garments, jumpers, vests, and cardigans and even in
accessories. With this in mind, Mædate has but a twist
to make the original idea of knit and combine it with
the macramé to create unique products. These two
techniques fit so well together creating a wearable art
piece that it desirable to many.
Mædate has designed a collection of 6 products for its Spring/Summer 2013.
This collection is a mix of accessories including belts, legwear, bag and neckwear.
With each piece being individually crafted it is a time consuming process. Each
thread individually knotted and knit knitted.
As a brand, Mædate is determined to push forward the use of this craft into the
fashion community creating a range of products that are each as desirable as one
the last!
Model wears
xxx
7
This samurai inspired product was
created as an accessory to be worn over
an addition garment. The neckpiece
has two elements to it that make it such
an attractive piece. The knitted section
of the neckpiece is made up of 18
rows of knitted alpaca wool. The alpaca
wool gives a chunky harsh finish but
soft to touch. It is finished off with 40
strands of the suede threads the suede
threads give the contrast of soft and
hard materials. The suede is connected
to the wool using a macramé knot
called half hitch. This holds the suede
in place perfectly so that the next stage
can be completed. Using a knot called
the alternative square knit is what has
given the pattern effect on “Kata”. This
innovative accessory is finished of
perfectly with decorative beading on
alternate threads to add a little sparkle.
Perfect to wear over every
fashionista most prised possession, a
little black dress.
Kata
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Model wears
xxx
Mædate has designed these leg pieces to be connected to shoes and
sandals to give an outfit a new twist and touch of style in an original
way. Each leg piece is made of suede strips. The pattern of the
macramé is created using the macramé knot half hitch. The main cord
is held tight in the direction that is desired, while the decorative cord
is knotted tightly over. This repeat knot has created a pattern that is
effective and works well as the leg piece. The ability of connecting
them to shoes gives this product and edge compared to many with
the fashion industry.
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Mæmi
Model wears
xxx