LuxembourgBusinessplan

Member of the supervisory board : Léa VerhaegheGeneral Manager : Vanessa Rodrigues CardosoManager’s Assistant : Flora AndréFinance Director : Davina Dos AnjosMarketing Director : Nora KempHuman Resources Manager : Marie CharueGeneral Secretary : Ana Marinheiro

Board of directors

Companies law: Public Limited Company (SA = société anonyme)Shares are sold minimum price: 5 €As shareholders individuals and companies are accepted

Our Company Profile

I mport Export SA

Head Office 21, rue d’Anvers

L-1130 Luxembourg

Transferable share

joint stock ……………. € represented by ……………. share(s) Number : ………………………. Luxembourg, ………………………… ……………………………….. Member of the supervisory board Léa Verhaeghe This training fi rm is created by students

 

21 rue d’Anvers

L-1130 LUXEMBOURGFax: ++352 499431 267

Address

- Account holderProject Fieldgen IMPEX, 21, rue d’Anvers,L-1130 LuxembourgName of the bank: DEXIA Banque Internationale à Luxembourg

- Account numberIBAN LU560023 1933 1458 5600 - Bank identification code (BIC)BILLLULL

Company’s bank account

import/ export of fair trade products

Object

Products

Fairtrade sweets :

● nuts from Costa Rica

● cane sugar from Paraguay

● sesame from Nicaragua

● orange juice from Brazil

● cocoa from Mexico, Ghana, Sierre Leone

Jewelery made of wood and/or silver from Senegal

Trailer with wood and silver 5 €

Ring of wood and silver 5 €

Silver Ring 15 €

Trailer of silver 10 €

Substitute products

● Many substitute products but not Fairtrade

●

Target group

● Mostly young people : 12-30 years old

Market analysis

SWOT (Strength, Weakness, Opportunities, Threat) analysis :

● Strengths :● products of good quality, reasonable prices● Weaknesses :● products not well known

● Opportunities :● competitors don't use to full capacity these

products● Treats :● young costumers don't buy fair trade

products because the prices are too high

● Very competitive● Discounts for big orders● 2,5% for orders > 50 €● 5% for orders > 100 €● Transport prices :

Prices

Sweets : 2 Weeks

Jewelery : 6 Weeks

Delivery Terms

Distribution

● Exclusivity of Fairtrade products at school● e-commerce

● In the bank agency for young people

Advertising

● Facebook survey in our school

● Flyers and posters

Financial Plan

Bank account : 220 € (November 1st 2011)

Costumers : 10% of 1600 students =160 students, others 50

Average retail price : 10 €

Estimated turnover :

210 * 10 = 2100 €

Thank youfor your

attention