LUSH
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Little presentation about LUSH company and cosmetics.
Transcript of LUSH
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Plan
HISTORY THEIR VALUES
Fresh ingredients Fighting animal testing
Ethical BuyingEthical campaign
LUSH CONSUMERS LUSH COmpetitors MIX MARKETING
Product Price
PLACEPromotion
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Plan
HISTORY THEIR VALUES
Fresh ingredients Fighting animal testing
Ethical BuyingEthical campaign
LUSH CONSUMERS LUSH COmpetitors MIX MARKETING
Product Price
PLACEPromotion
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1970 : Constantine & Weir
Recipes for bath and beauty products
1976
1994
2007
2010
NOW
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19701976
TheBodyShop’ssup-plier
1994
2007
NOW2010
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1970
1976
2007
NOW
2010
1994 : Oppeningof the first shop in United Kinghdom
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1970
1976
19942007 :
CharityPotaction
2010
NOW
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1970
1976
1994
2007
NOW
2010 : OBE awardin the New Year’sHonours
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NOW :830 storesin 50countries
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Plan
HISTORY THEIR VALUES
Fresh ingredients Fighting animal testing
Ethical BuyingEthical campaign
LUSH CONSUMERS LUSH COmpetitors MIX MARKETING
Product Price
PLACEPromotion 11/41
Fresh organic fruit & vegetables
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Fresh by hands
own products and fragrances 14/41
Plan
HISTORY THEIR VALUES
Fresh ingredients Fighting animal testing
Ethical BuyingEthical campaign
LUSH CONSUMERS LUSH COmpetitors MIX MARKETING
Product Price
PLACEPromotion
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Plan
HISTORY THEIR VALUES
Fresh ingredients Fighting animal testing
Ethical BuyingEthical campaign
LUSH CONSUMERS LUSH COmpetitors MIX MARKETING
Product Price
PLACEPromotion
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Plan
HISTORY THEIR VALUES
Fresh ingredients Fighting animal testing
Ethical BuyingEthical campaign
LUSH CONSUMERS LUSH COmpetitorS MIX MARKETING
Product Price
PLACEPromotion
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20/41«NAKED » campaign
What are the
4 values of lush ?
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Plan
HISTORY THEIR VALUES
Fresh ingredients Fighting animal testing
Ethical BuyingEthical campaign
LUSH CONSUMERS LUSH COmpetitorS MIX MARKETING
Product Price
PLACEPromotion 22/41
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Feminine consumer (18 to 45 years)
higher socioeconomic class.
Plan
HISTORY THEIR VALUES
Fresh ingredients Fighting animal testing
Ethical BuyingEthical campaign
LUSH CONSUMERS LUSH COmpetitors MIX MARKETING
Product Price
PLACEPromotion 24/41
25/41Competitors
Plan
HISTORY THEIR VALUES
Fresh ingredients Fighting animal testing
Ethical BuyingEthical campaign
LUSH CONSUMERS LUSH COmpetitorS MIX MARKETING
ProductPrice
PLACEPromotion
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Body&
hairNeed
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100% Never tested on animalsVegetarian
75% Vegan
70% Manufactured withoutpreservatives
65% Without packaging29/41
HOW IT’S MADE30/41
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small picture of the creator of the product with his/her name
Plan
HISTORY THEIR VALUES
Fresh ingredients Fighting animal testing
Ethical BuyingEthical campaign
LUSH CONSUMERS LUSH COmpetitorS MIX MARKETING
Product Price
PLACEPromotion
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HIGHprices
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750 grams12 €
Vs
500 grams21,95 €
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Plan
HISTORY THEIR VALUES
Fresh ingredients Fighting animal testing
Ethical BuyingEthical campaign
LUSH CONSUMERS LUSH COmpetitorS MIX MARKETING
Product Price
PLACEPromotion
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Sold in their shops only 37/41
air and road
Plan
HISTORY THEIR VALUES
Fresh ingredients Fighting animal testing
Ethical BuyingEthical campaign
LUSH CONSUMERS LUSH COmpetitorS MIX MARKETING
Product Price
PLACEPromotion
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NO traditional advertising NO paper
word-of-mouth website with an active
forum Facebook page
extra professionalevents & seminars
Plan
HISTORY THEIR VALUES
Fresh ingredients Fighting animal testing
Ethical BuyingEthical campaign
LUSH CONSUMERS LUSH COmpetitors MIX MARKETING
Product Price
PLACEPromotion
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