Lunchseminarium september 2013: Nya digitala beteenden, Daniel Chow, Valtech
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Transcript of Lunchseminarium september 2013: Nya digitala beteenden, Daniel Chow, Valtech
NYA DIGITALA BETEENDEN!
TRENDER!
Mikro Makro
Påverkan på kort sikt
Påverkan på lång sikt
”Mega trends”
”Global fads”
”Business Disrup6on”
”Business Opportunity”
SOCIALT!
MOBILE!
24
Global Market Share of Personal Computing Platforms by Operating System Shipments, 1975 – 2012E
Other
TRS-80
AndroidCommodore
Atari
Amiga
Apple
WinTel
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1975 1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 2011Mar
ket S
hare
of P
erso
nal C
ompu
ting
Plat
form
s by
O
pera
ting
Syst
ems
(%)
Source: Asymco.com (as of 2011), Public Filings, Morgan Stanley Research, Gartner for 2012E data. 2012E data as of Q3:12.
Re-Imagination of Computing Operating Systems -iOS + Android = 45% Share vs. 35% for Windows
1983Wintel - 25%
1998 – 2005Wintel – 96%
2012EWintel – 35%
DATA!
SoMoDa!So(cial) + Mo(bile) + Da(ta)!
BETEENDEN!
MEDIA!
”They will talk about it, binge on it, carry it with them on the bus and to the hairdresser, force it on their friends, tweet, blog, Facebook, make fan pages, silly GIFs, and god knows what else about it.”!
KOMMUNIKATION!
OFFLINE!
TACK!