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2014 Smart Home Survey

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Lowe's 2014 Smart Home Survey examined Americans’ attitudes and experiences with home automation, with a particular look at the most important features and top reasons for owning smart home products.��This survey was conducted online within the United States between July 10-12, 2014 among 2,088 adults ages 18 and older by Harris Poll on behalf of Lowe’s via its Quick Query omnibus product. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was used to adjust for respondents’ propensity to be online.

Methodology

52% �of Americans feel that having a smart home is at least somewhat important to them

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62% �of Americans rank security and home monitoring as the top beneficial reason to own a smart home

Question: Which of the following are beneficial reasons for you to own smart home products? (U.S. adults, n=2,088)

50% of Americans say their home would be more secure (e.g. lock/unlock doors, set an alarm remotely)

46% monitor activity around their home when they are away

40% cut costs and save money on energy bill

35% home would be more convenient overall

29% better protected from floods, fire, etc.

13% feel more tech savvy 

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56% �of Americans cite cost or fees as the most important deciding factor in purchasing consideration

Question: If you were considering purchasing smart home products, what would be the most important factor in making your purchasing decision? (U.S. adults, n=2,088)

31% say the most important factor for them is the monthly fee amount

26% cost of equipment 

13% ease of use

11% security features such as cameras and locks

9% efficiency features

3% home/renter’s insurance discount

Other

Americans aged 65 and older (24%) are more than twice as likely as those aged 18-64 (11%) to name ease-of-use as the most important factor in smart home product purchase consideration!!2x

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50% �of Americans prefer a DIY smart home monitoring solution without a monthly fee

Question: Would you prefer a do-it-yourself home monitoring solution for smart home products (i.e., you install and monitor the connected products yourself) with no monthly service fee or a professionally installed/monitored system with a monthly service fee? (U.S. adults, n=2,088)

50% of Americans prefer a do-it-yourself home monitoring solution for smart home products without a monthly fee

21% prefer a professionally installed/monitored system with a monthly service fee

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70% �of Americans who own a smartphone/tablet wish they could just control something in their home from their mobile device without getting out of bed

Question: Which of the following, if any, do you wish you could control from your smartphone/tablet before you got out of bed? Please select all that apply. �(Smartphone/Tablet owners, n=1,405)

44% wish they could control temperature by turning on/up the heater or air conditioner

39% turn on the lights from their smartphone/tablet

27% start the coffee pot

17% let the dog out

16% turn on the shower

12% turn on the kids’ alarm clocks to wake them up

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49% �of Americans wish their home would already be the perfect temperature when they arrive home

Question: When you arrive home, which of the following do you wish was true? Please select all that apply. (U.S. adults, n=2,088)

49% of Americans wish their home would be the perfect temperature when they arrive home

37% lights would turn on

27% doors would unlock upon their arrival

20% dinner would start cooking (e.g., Crockpot would turn on, oven pre-heated)

15% pet would have been let out/in

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�things Americans wish they could control before they arrive home are actually the same three things they’re most likely to forget to do before leaving the house: turn off the lights (18%), adjust the thermostat (18%) or lock the door (5%).

Question: What do you most commonly forget to do when you leave your home? (U.S. adults, n=2,088)

18% turn off lights

Over half of Americans admit they forget to do something when they leave the home. !52%

Top 3

15% adjust thermostat 5% lock the door

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Question - In which of the following ways, if any, do you plan on monitoring your kids and/or help to keep them safe when they go back to school? Please select all that apply? (Parents Of Kids Age 3-17, n=414)

35% plan to buy their child a cell phone

19% plan on using at-home cameras

17% plan on getting text notifications when the kids lock/unlock doors

13% plan to put a GPS or monitoring device in their kid’s backpack

8% plan to monitor kids in some other way

61% �of parents with children ages 3-17 plan to monitor their children in some way to help keep them safe when they go back to school

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Question: Which futuristic feature from The Jetsons’ home would you want most today? (U.S. adults, n=2,088)

36% of Americans would want Rosie the Robot (automatic housekeeper) 

19% automatic meal machine

16% Flying Suit (jetpack)

4% moving walkway

1% robotic toothbrush 

of Americans would want Rosie the Robot if they could choose a futuristic feature from “The Jetsons” 36%

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Launched in July 2012, Iris is Lowe’s smart home solution created to monitor and control virtually everything in the home anytime, anywhere from a computer, smart phone or tablet. The DIY solution makes the smart home simple, affordable and customizable, and makes homes smarter, safer, more energy efficient and easier to manage, providing overall peace of mind. Lowe’s offers more than 50 Iris-compatible devices – including security cameras, smoke detectors, water leak detectors and more – and connects with dozens of other ZigBee and Z-Wave enabled devices through its open platform. In early 2014, Lowe’s completed a rollout of Iris to its stores nationwide, creating a one-stop shop for the smart home.���For more information about this survey, please contact Jaclyn Pardini at Jaclyn.Pardini@lowes.com or (704) 758-4317.

About Lowe’s Iris