Love story Diamonds
description
Transcript of Love story Diamonds
V S
A cut Above
LOVE STORYNEIL LANE
COMPARISON
Tristan &IsoldeFAMOUS LOVE STORIES
from the heart
Antony & Cleopatra
Claire de Lune
Romeo & Juliet
Orpheous & Euredice
HOW TO:Tell the Difference
For Show1 For Real2
Your tips & tricks to winning converts and true believers.
The Neil Lane collection features world-renowned, beautiful works of art that
are a direct reflection of Neil Lane, both as a celebrated designer, and
respected curator of important, period jewels. From trend-setting rough-cut
diamond sautoirs that sparkle on the red carpet to the most elegant engagement
and BRIDAL RINGS, every piece of jewelry designed by Neil Lane is a stunning
fashion statement. The Neil Lane collection also includes some of the finest
period jewels and designs from all over the world. Unique historical pieces have
been hand-selected from the magnificent houses of Cartier, Boucheron,
Mauboussin, Van Cleef & Arpels, Tiffany & Co. and other manufacturers and
exclusive sources worldwide. All of the glamorous one-of-a-kind Neil Lane
designs, as well as, the antique and estate jewels are rare and rich with
heritage.
ForShow
ForReal
LEADING JEWELERS GUILD®
Back in the mid 1950's, a small group of independent jewelers met to discuss a trend
toward large national chain stores... and the threat it held to personal service and
integrity which was central to the way they did business.
The way to grow in the face of change, they agreed, was to band together. So, on that
long-ago day in 1958, they shook hands and formed the Leading Jewelers Guild®. The
Guild allowed them to pool their resources to buy in volume from jewelry markets
around the world, but maintain their own independent identities in their towns and
communities.
With volume buying, they could offer jewelry at prices better than big national chains
and department stores. And, they maintained the personal service, honesty and
integrity that allowed them to continue as cornerstones of their communities.
Today, there's no need to shop anywhere else! With the power of over 150 stores, Leading
Jewelers Guild® brings the best in selection, great values and terrific services right
in your own neighborhood.
Excellent
V.Good
Will hold any sizecenter diamond
Custom make available
3NO Exceptions
SI1 & above
key distinction
CARROT
CUT
COLOR
CLARITY
G-Hcolorless
Near colorless
SI2-I1 including
center
CARROT
CUT
COLOR
CLARITY
cut gradedas shape
G-H-I
Custom forsize
WITH MANY PLAYERS
Brand
The Guild
HISTORYSKY'S THE LIMIT
SELECTION
Is it Worth what I Paid?
HIGH QUALITY VALUE
little thingsMATTER
the life of a Love Story Diamond
Warranty Book
Amy Greenberg-President
featuringWe get the best first.
All about the box
MASTERJEWELERS
4
In house
SETTING YOUR DIAMONDS
Peace of Mind
www.greenbergs.com
LOOKINGLESSONS
Through the Looking GlassShop the Competition
G E T Y O U R D U C K S I N A R O W
S T E P S F O R M O T I V A T I O N
People don't buy "what" youdo. They buy "WHY" you do it.
"Where every diamond tells a story."
People do business with people who believe what they believe.
In this Love StoryNeil Lane is a footnote.
With these tools and training we should neverlose any sale to competitor in the market wedominate year after year. The best product. Thebest talent. The friendliest, most genuine, longlasting service in the industry.