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The role of consumers in distributing branded content

September 2013

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Customer ratings matter

72%Wont buy without it

Source Amazon

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Empower consumers to make ads better

People can tell other about good ads and stop the ads that they don’t like

LoopMe does this by adding simple feedback, user control and sharing • Like, Stop, Dislike, Share

Better results for advertisers

• More valuable customers, marketing insight, data for re-targeting

Social data and endorsement can be most valuable part of big data story

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Collecting social feedback across different ad formats and devices

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Gaming study shows the difference

Initial campaign results globally:• 33,029 installs • 1,447,635 clicks• 34,002,810 views

New customer installs

Additional interactions delivered• 44,854 likes• 31,184 shares• 2,672 Opt outs

Endorsement & data for retargeting

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Strong brands = higher social engagement

40%Of Ad Clickers

Source LoopMe

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UK consumers “like” mobile ads the most globally

No.1UK, USA, China

Source LoopMe

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People trust communities, enthusiasts, celebrities, experts and friends

Important role for data targeting

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Summary

Innovating mobile ads with social endorsement

Easy to advertise with existing creative

Consumers can become a channel of distribution

Higher value users, re-targeting story and data driven content matching

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