Long tail keyword vs. short tail keywords
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Long vs. Short Tail Keywords
The benefits of using Long and Short Tail keywords
Long Tail Keywords • Target a more specific
audience • Typically 3+ keywords
Example:Where can I buy organic chocolate chip cookies?
Where can I buy organic chocolate chip cookies?
Typically 1-2 keywords
Target a broad audience
Example: Organic cookies
Short Tail Keywords
The Benefits
Long Tail Keywords:Where can I buy organic
cookies? Easier to rank in search
engines
Target a more specific audience
Cost less per click when doing paid advertising
Short Tail Keywords:Organic cookies
Broad results
More traffic
Helps with site ranking
It is beneficial to use BOTH!
*Remember*You want to generate as much traffic as possible while also making sure you are giving your blog a greater chance of reaching your target audience.
Which should you use?
Online Biz Information