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Keywords Research: My

Recommended Tactic Of

Using Long Tail Pro

Although you can find keywords for free, I actually recommend investing

in Long Tail Pro.

Long Tail Pro speeds up my keyword research, and

allows me to find even better keywords.

I have been a big believer of using Long Tail Pro since early

2012. My track record of success with it has been astounding and I personally have used it to find hundreds of keywords.

Here is my affiliate link if you are interested in making that

investment:

Click Here: http://www.joaobotas.pt/longtailpro

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Once you have Long Tail Pro (LTP), start a new campaign

Now, insert in a few seed keywords. Preferably you’ll want to use seed keywords/categories with

products that cost $100 or more. This will allow you to earn a

decent amount of commission per sale. Amazon or Overstock.

2. Look around your home.

3. Visit retail stores like Walmart for ideas.

We can find these items by looking on Ebay’s Category list. Here’s

the link:

http://www.ebay.com/sch/allcategories/all-categories

For more keyword Ideas you can

1. Search the categories on

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Insert the keywords that you find into LTP and add the

following filters:

include terms: best, reviews

average monthly searches > 1000

It should look like this:

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Generate the keywords.

Now click on each of the keywords to examine the

competition of the top ten sites in Google for that keyword.

Competing With Other Niche Sites

The first thing I check for is whether or not other Niche Sites are

ranking on the first page. If another Niche Site is ranking, then

using my SEO methods, you are almost guaranteed to be able

to rank for this keyword.

Here’s what I check to find niche sites:

Site Age > 2 years

This is generally the first thing that I check. If you find a site that

is less than 2 years, then that means that someone recently

built that site and ranked for that keyword. It’s possible that this

is a niche site that someone is working on.

Page Authority < 35 and Domain Authority < 25

This is one of the most important metrics to pay attention to. Websites

with a Page Authority of less than 35 are pages that we can beat. If the

page also has a Domain Authority < 25, then it is likely that this is another

niche site.

If you think you’ve found a niche site, then you can verify it by visiting the

page.

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Once you’re on the page, you can tell if it is a niche site if it is

focused specifically on the keyword niche and it has a bunch

of affiliate links leading to an amazon product or something

similar.

Below is a screenshot of a common thing you’ll see when you run into a

niche site.

Notice the niche specific text and the clear affiliate links to

amazon products.

Anything that remotely looks like this and is focused on one type of

product is a niche site.

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These are the sites that we can either outrank, or at the very least, we can

compete with them and make money.

If there are no Niche Sites ranking on the first page, we may still be able

to rank for the keyword, we’ll just need to do a little more research.

Here’s What To Look For When No Niche Sites Are

Ranking On The First Page

First of all,

Check if forum pages and other similar pages are ranking.

If you find that google is ranking forum page or other similar

pages like Reddit or Yahoo answers, then these are very weak pages that can be easily outranked.

If I don’t find any of these, then the next thing I do is:

Check for 4 or more sites where the title does not contain the

phrase matched keyword.

A phrase matched keyword is one where all the words from the keyword

are used, regardless of the order.

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In this example we can see that there are 7 cases where the

phrase matched keyword is not used in the title.

Sites that aren’t doing this are not fully optimized for that

keyword. If this is the case, we may be able to build a more

optimized site and outrank them.

Next,

Check if 3 or more sites have a Page

authority < 35 (not including huge well

known ecommerce sites)

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Again, we’re checking page authority.

In the example above we skipped the Amazon Page because

it is a huge e commerce brand. Google seems to favor pages

from these sites even if they have very little content and are

not optimized.

Now Let’s Examine the Sites Once They’ve Met Our Requirements

First make sure there are:

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- 4 or more sites where the Phrase Matched Keyword is NOT in

the title.

- 3 or more sites with a Page Authority < 30 (not including Huge

well known Ecommerce Sites)

Now, it’s time to further examine these sites:

First examine the ranking page to see what kind of

optimization they have on their page.

Weak sites will have:

- Thin content.

- A lack of related keywords in the Title or Header.

- Content that is not relevant to the keyword

An example of this might be a page that barely mentions the

keyword, and spends most of the page talking about another

topic.

If you find sites like this, then that means there is an opening to

outrank them.

The next step is to check the Backlink Profile in Majestic.

This step further allows us to understand the type of effort that

your competition is using to rank their site.

You’ll need to create an account with Majestic.com.

There are free and paid options. For now, all you need is the

free version.

Once you’ve created your account, enter the competing site

into majestic and check the backlinks to see what kinds of links

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they are building (are they comment links, forum links,

authority links, etc).

You can tell the type of link by visiting the page where the link is on and

searching for the anchor text that’s listed in majestic.

Once you v isit the page where the backlink is coming from,

use Ctrl + F and run a search for the anchor text.

Now determine if the link was found in the comment section of

the site, or in the actually body paragraphs of the content of the

site, or in the sidebar.

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Links coming from the comment section are weak links.

Links coming from the body or the sidebar, are stronger links.

If a site is building weak links to their site, they will be easier to beat in Google

Bonus: Filtering Keyword Competition with Long Tail Platinum

If you decide to get the Upgraded version of Long Tail Pro (Long Tail

Platinum), then we can take our keyword filtering one step further.

Long Tail Platinum gives us:

- The additional Keyword Competition metric.

- The ability to quickly save keywords.

- The ability to bulk add our own keywords.

With Long Tail Platinum, once I generate the keywords, I calculate all the

Keyword Competition scores.

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After that I’ll set the filter to Keyword Competition Max = 35.

In the end you end up with a very short list.

You’ll still want to do the site checks that I mentioned above,

but in my experience, nearly 50% of the keywords that make it

through this filter are keywords that we can rank for.

So is this worth the $27/mo price tag?

In my opinion yes. It saves a bunch of time and almost

guarantees that you’ll find winners.

But can you succeed without it?

Yes. It’ll just take you a little more time.

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Long Tail Pro Bonus Offer

If you’re interested in purchasing Long Tail Pro, use my affiliate

link below and I’ll send you a free Expired Domain ($75+ value

at auction) that you can register at any registrar.

You can use Expired Domains to rank your websites at the top

of Google!

The metrics for the domain will be:

Page Authority (PA) > 25

Domain Authority (DA) > 15

Trust Flow (TF) > 10

Citation Flow (CF) > 10

No Anchor Spam

Clean / Un-abused History on Archive.org

Here is my affiliate link for Long Tail Pro (make sure to clear

your cookies before clicking on the link):

http://www.joaobotas.pt/longtailpro

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Recap of the Whole Process

Let’s reassess everything that we’ve done for this method:

1. Find seed keywords on ebay, amazon, retail stores, and at

home.

2. Plug them into Long Tail Pro (LTP) and filter out:

a. Monthly Searches > 1000

b. Keyword includes “best” or “rev iews”

3. (Optional) If you have long tail platinum, calculate

Keyword Competition score and then filter it to KC Max = 35.

4. Click on each keyword and search for the presence of

niche sites that you can outrank.

a. You can identify these by looking for sites < 2 years of age

and have DA < 25 and PA < 35. After that, v isit the actual

page to see if it contains affiliate links to that product.

5. Check for the presence of forums or answer sites that you

can outrank like Reddit and Yahoo Answers.

If steps 4 or 5 are met, jump to step 8; if they are NOT

met then move to step 6. 6. Check for 4 or more sites where the title does not contain

the phrase matched keyword.

7. Check if 3 or more sites have a Page authority < 35 (not

including huge well known ecommerce sites) a. Page Authority < 35

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If Steps 6 and 7 are both met:

8. Check to see if the content is relevant.

9. Check the sites backlinks in Majestic to get an idea of how

much effort you’ll need for off-page SEO.

a. If they are building weak comment and forum links, then we

can easily beat this.

b. If they are building authoritative links in the content section

of sites, then our site will need even stronger links to outrank

them (more on this in the link building section of this course).

If you’ve passed all the steps, you have a Keyword for your

niche site!

Check out my Powerful SEO Gig – Click Here