Find the RIGHT keywords in less than 5 MINUTES 5 …...RESEARCH TOOLS STEP 4 Use GOOGLE’S KEYWORD...

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How to research 5 keywords in 5 minutes? Find the RIGHT keywords in less than 5 MINUTES

Transcript of Find the RIGHT keywords in less than 5 MINUTES 5 …...RESEARCH TOOLS STEP 4 Use GOOGLE’S KEYWORD...

Page 1: Find the RIGHT keywords in less than 5 MINUTES 5 …...RESEARCH TOOLS STEP 4 Use GOOGLE’S KEYWORD PLANNER STEP 5 SHORTLIST KEYWORDS • Choose a focus/priority keyword • For more

How to research 5 keywords in 5 minutes?Find the RIGHT keywords in less than 5 MINUTES

Page 2: Find the RIGHT keywords in less than 5 MINUTES 5 …...RESEARCH TOOLS STEP 4 Use GOOGLE’S KEYWORD PLANNER STEP 5 SHORTLIST KEYWORDS • Choose a focus/priority keyword • For more

Keyword Research In 5 EASY STEPS

STEP 1Choose a FOCUS

KEYWORD

STEP 2Brainstorm Keywords

STEP 3Use KEYWORD

RESEARCH TOOLS

STEP 4Use GOOGLE’S

KEYWORD PLANNER

STEP 5SHORTLIST KEYWORDS

• Choose a focus/priority keyword

• For more details refer to “How to choose a perfect focus keyword”

• Think like your potential customer

• For more details refer to “Short Tail vs long tail keywords”

• Select keywords based on search volume, competition & relevance

• Refer to “How to select the right keywords?”

• Use Google’s Keyword Planner to find out search volume & competition

• Refer to “How to use Google Keyword Planner for keyword research?”

Where to start?

Are there any free tools that I can use?

How do I compare keywords?

How do I make final selection of keywords?

Should I stick to high level keywords?

• Use free keyword research tools to research keyword ideas

• For more details refer to “Free keyword research tools”

Page 3: Find the RIGHT keywords in less than 5 MINUTES 5 …...RESEARCH TOOLS STEP 4 Use GOOGLE’S KEYWORD PLANNER STEP 5 SHORTLIST KEYWORDS • Choose a focus/priority keyword • For more

1) What do you want to be known for? (Example: “insurance provider”, “blinds sydney”)

2) How would you describe what you do?(Example: “best insurance”, “best blinds in sydney”)

3) What makes your product/service special?/ What is your Unique Value Proposition?(Example: “cheap”, “low cost”, “quality”)

4) Which products and services are most profitable to you?(Example: “An insurance provider makes most business by selling car insurance instead of public liability insurance”)

5) What are your top competitors targeting on their website and in marketing campaigns?(Example: “Your top competitor is using the word “best blinds” on your homepage heading, meta tags and content”)

5 questions to identify focus keywordAnswering these questions will help you in selecting a focus keyword

How to choose a perfect focus keyword?

Time: Less than a minute

Page 4: Find the RIGHT keywords in less than 5 MINUTES 5 …...RESEARCH TOOLS STEP 4 Use GOOGLE’S KEYWORD PLANNER STEP 5 SHORTLIST KEYWORDS • Choose a focus/priority keyword • For more

Head Keywords

• 1 Word • High search volume • High competition• Broad intent • Low conversions

Short Tail /Body

Keywords

• 2-3 word phrases• Medium – high search volume • High competition (Lower than head keywords)• More specific intent• Medium conversions

Long Tail Keywords

• Long 4+ word phrases• Low search volume • Low competition• Highly specific intent • High conversions

Example: “t-shirts”

Example: “men’s t-shirts”

Example: “blue American apparel t-shirts”

What are the different Types of keywords(Criterion for selecting keywords)

Page 5: Find the RIGHT keywords in less than 5 MINUTES 5 …...RESEARCH TOOLS STEP 4 Use GOOGLE’S KEYWORD PLANNER STEP 5 SHORTLIST KEYWORDS • Choose a focus/priority keyword • For more

5 FREE Keyword Suggestion Tools(Tools & techniques that will help in doing keyword research)

Related Searches

Autocomplete Google Trends Soovle Ubersuggest

Use any of the tools & techniques below and get keyword suggestions in 1 minute

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Tool Link:

• Google Trends - https://www.google.com.au/trends/

• Soovle - http://soovle.com/

• Ubersuggest - http://ubersuggest.org/

• Google Keyword Planner - https://adwords.google.com.au/KeywordPlanner

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Tool 1- Google’s Related Searches

Steps:

• Enter a focus keyword in the google search bar. Example “car insurance”

• You’ll see searches related to your term in the “Related searches” section at the bottom of the page

• Select keywords with buyer intent

(Searches related to a keyword)

Get closely related body and long tail keywords

SEO Competitors

Time: Less than a minute

DEFINED by Google: “For certain queries, we’ll display a list of related search terms at the bottom of the search results page. These related search results present a set of similar information, which

helps you refine your initial search.

Keyword selected (Buyer intent)

Keyword selected (Buyer intent)

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Tool 2 - Google’s Autocomplete

Steps:

• Start typing the focus keyword in the search bar (Example: “car Insurance”)

• Google will automatically suggest keywords before you even finish typing

(Autosuggestion of Popular keywords searched by people)

Google AutoComplete is driven by actual search results, which means that it is affected and influenced by what people are actually typing in to the search box.

Time: Less than a minute

FOCUS KEYWORD(Main Product or Service Offering)

“Car Insurance”

Keyword rejected

Keyword selected

(Reason: Only servicing sydney area so keyword not relevant)

(Reason: Clear buyer intent)(Reason: Clear buyer intent)Keyword selected

Page 8: Find the RIGHT keywords in less than 5 MINUTES 5 …...RESEARCH TOOLS STEP 4 Use GOOGLE’S KEYWORD PLANNER STEP 5 SHORTLIST KEYWORDS • Choose a focus/priority keyword • For more

Tool 3 - Google Trends

Steps:

• Enter the focus keyword. Example: “Car Insurance”• Get keyword trend over time, related searches and breakouts (any rising

keywords)

(Real time trending keywords)

Tool Link: https://www.google.com.au/trends/

Time: 1 minute

Google Trends is a tool that allows you to compare the popularity of search terms and trends

Compare Keywords Keyword Trends over time

Related Keyword Suggestions

Page 9: Find the RIGHT keywords in less than 5 MINUTES 5 …...RESEARCH TOOLS STEP 4 Use GOOGLE’S KEYWORD PLANNER STEP 5 SHORTLIST KEYWORDS • Choose a focus/priority keyword • For more

Tool 4 - Soovle

Steps:

• Enter a focus keyword. (Example: “car insurance”)

• Get popular keywords from search engines like Google, Yahoo, Bing, Wikipedia, Youtube etc

(Real time trending keywords from different search engines)

Tool Link:Soovle

Time: 1 minute

Search suggestions from top search engine providers on the internet. Easy to use, fast and efficient

Keyword selected

Keyword selected

Keyword selected

Keyword selected

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Tool 5 - Ubersuggest

Steps:

• Enter a focus keyword. Example: “Car insurance”

• Get keyword ideas with Übersuggest. It takes your base term, adds a letter or a digit in front of it and extracts suggestions for it.

(Free keyword suggestion tool that makes good use of different suggest services.)

Time: 1 minute

Tool Link:Ubersuggest

Keyword selected (Buyer intent)Keyword selected (Buyer intent)Keyword not selected (Broad targeting)Keyword selected (Location keyword)

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• Step 1 - Sign in to Google Adwords Keyword Planner or Create a new account

• Step 2 - On Sign in, click on “Tools” in the top navigation and choose “Keyword Planner”

• Step 3 – Find new keywords. Enter your sourced keywords from any suggested tool under “Product & Service” and click “Get Ideas”

• Step 4 – Get search volume and competition data

How to compare keywords?(Use Google’s Keyword Planner to compare keywords based on search volume and competition)

Steps to use Google’s Keyword Planner

Time: 2 minutes

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How to select the right keywords?Select keywords that have the below attributes:

Combination of Short and long

tail keyword

Commercial or informational search

intent

Reasonable search volume

Low search competition

Resources & Tools:

Google Adwords – Keyword Planner

5 questions before you make the selection

• Does the keyword match my brand?• Do I offer these services?• Is my target audience searching for these keywords?• Are these competitive keywords?• Are these informational or commercial keywords?

Keyword selection is fundamental to the success of website’s natural or organic ranking on the search engines.

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Selecting the RIGHT keywords and strategically optimising them will result in targeted traffic and higher chances of conversions

Google chooses the most relevant page for a search query

Use more specific keywords on the homepage

Keep your pages as tightly themed as possible

Avoid internal competition while selecting keywords for internal pages

Top 5 things to remember

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